Canadian Retailer - Winter 2015 - 3

canadian retailer

Winter 2015

MasTER oF TEa

With a love for retail and an unmatched focus on customer wants and
needs, Silk Road tea in Victoria, B.c. has really built a name for itself.
And it continues to grow. StARting on pAge 16

FEaTuREs
ON THE COVER

16 When searching for a homegrown success story
sTEEpEd IN succEss

that involves building a brand based on passion,
innovation and expertise, one needn't look any
further than Victoria's own Silk Road Tea.
MYSTORE: RETAILER'S GUIDE

23 TIps To MaRkET oN a BudgET, paRT 1 oF 2:
dIgITal ouTREach

For many independent retailers, limited time and
curtailed budgets constrain grand marketing
plans and good intentions. This two-part Retailer's
Guide looks at how to market better on a budget
so you can capitalize on the many opportunities to
build relations with your customers.
MYSTORE: MEMBER PROFILE

cElEBRaTINg
28 aNd gRoWTh 50 yEaRs oF RElEvaNcE

Hamilton, ontario-based women's clothier celebrates
its fiftieth anniversary in retail. Find out how
they've managed to evolve with the times, remain
relevant to their customer, and continue to grow in
such a competitive category and retail climate.

RETAIL ADVERTISING

32 FREquENT FlyERs

digital marketing is on the rise, and the world of
retail advertising continues to change and evolve
threatening the vitality and validity of many
traditional means of advertising. But, the life-and
effectiveness-of the paper flyer is far from over.
DEMOGRAPHIC TARGETING

36 MaRkETINg To MIllENNIals the Millennials.
Move over Boomers. Here come

Note to marketers and retailers, these digital natives are a very different generation to reach and
spend their discretionary income differently. Read
about ways to effectively reach this important segment of consumers to engage and involve them.
ONLINE RETAIL

caNEX: EXTENdINg suppoRT ThRough
40 E-coMMERcE

When the average citizen thinks of the Canadian
armed Forces, retail may not be the first thing that
comes to mind. But, for CaNeX-Canada's military
store-servicing the Canadian armed Forces and
their families is what it does. With the help of online, it's expanding its reach and customer base.

dEpaRTMENTs
6 publisher's desk
8 retail currents
12 retail: at issue

45 advertiser's index
46 retail quick tips

www.retailcouncil.org/cdnretailer

oN ThE covER

Photography by Paul Tedrick

Winter 2015 | caNadIaN RETaIlER

| 3


http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2015

Publisher's Desk
Retail Currents
Retail: At Issue
Steeped in Success
Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Celebrating 50 Years of Relevance and Growth
Frequent Flyers
Marketing to Millennials
CANEX: Extending Support through E-Commerce
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Winter 2015 - cover1
Canadian Retailer - Winter 2015 - cover2
Canadian Retailer - Winter 2015 - 3
Canadian Retailer - Winter 2015 - 4
Canadian Retailer - Winter 2015 - 5
Canadian Retailer - Winter 2015 - Publisher's Desk
Canadian Retailer - Winter 2015 - 7
Canadian Retailer - Winter 2015 - Retail Currents
Canadian Retailer - Winter 2015 - 9
Canadian Retailer - Winter 2015 - 10
Canadian Retailer - Winter 2015 - 11
Canadian Retailer - Winter 2015 - Retail: At Issue
Canadian Retailer - Winter 2015 - 13
Canadian Retailer - Winter 2015 - 14
Canadian Retailer - Winter 2015 - 15
Canadian Retailer - Winter 2015 - Steeped in Success
Canadian Retailer - Winter 2015 - 17
Canadian Retailer - Winter 2015 - 18
Canadian Retailer - Winter 2015 - 19
Canadian Retailer - Winter 2015 - 20
Canadian Retailer - Winter 2015 - 21
Canadian Retailer - Winter 2015 - 22
Canadian Retailer - Winter 2015 - Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Canadian Retailer - Winter 2015 - 24
Canadian Retailer - Winter 2015 - 25
Canadian Retailer - Winter 2015 - 26
Canadian Retailer - Winter 2015 - 27
Canadian Retailer - Winter 2015 - Celebrating 50 Years of Relevance and Growth
Canadian Retailer - Winter 2015 - 29
Canadian Retailer - Winter 2015 - 30
Canadian Retailer - Winter 2015 - 31
Canadian Retailer - Winter 2015 - Frequent Flyers
Canadian Retailer - Winter 2015 - 33
Canadian Retailer - Winter 2015 - 34
Canadian Retailer - Winter 2015 - 35
Canadian Retailer - Winter 2015 - Marketing to Millennials
Canadian Retailer - Winter 2015 - 37
Canadian Retailer - Winter 2015 - 38
Canadian Retailer - Winter 2015 - 39
Canadian Retailer - Winter 2015 - CANEX: Extending Support through E-Commerce
Canadian Retailer - Winter 2015 - 41
Canadian Retailer - Winter 2015 - 42
Canadian Retailer - Winter 2015 - 43
Canadian Retailer - Winter 2015 - 44
Canadian Retailer - Winter 2015 - Advertiser's Index
Canadian Retailer - Winter 2015 - Retail Quick Tips
Canadian Retailer - Winter 2015 - cover3
Canadian Retailer - Winter 2015 - cover4
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