Canadian Retailer - Winter 2015 - 9

hoW do shoppERs IN caNada BEhavE?

a recently published marketing guide released by the Canadian Marketing association entitled Inside Marketing
Facts 2015 reveals interesting insights into the relationship between Canadian marketers and the country's consumers.
Shopping big

What are marketerS' roi perceptionS?
According to marketers, the activities that generated
the greatest return on investment in 2014 were:
STRONG ROi

MODERATE ROi

WEAK ROi

44%

4 iN 10 CAnAdiAnS ARe in A big box SToRe
AT leAST onCe A week
baby products

21

home improvement
products

16%

%

36%

38%

36%
29%

28%

19%

beauty and
personal Care

19%
11%

43

%
Couponing

Shopper marketing

Sampling

46%

45%

44%

26%

On their most recent
visits to big box stores,
Canadian consumers
purchased...

25%

25%
19%

16%

11%

promotions or
Activations

42%
kitchen
Appliances
or Cookware
electronics

41%

email

35%
groceries
dVds,
music &
Video
games

77

%

Clothing, Shoes
and Accessories

%
17% 34

22%

22%

17%

Television

independently-minded

Who do canadianS
truSt?
33% of
Canadians
report trust
in Ceos

Customers get social with their
local shops

17

%

Nearly a fifth
would recommend
large retail chains
via social media

%
%
+3% +4 +4

-4

%

www.retailcouncil.org/cdnretailer

23%

Flyers

What do canadianS
do online?

online Canadian
adults spend
7 hours per day
with media

ss
es

Trust in Canadian institutions
year-over-year (2013-2014)

22%

ed
ia

33%

m

of consumers visit
an independent retailer at least a few
times a week

ng
o
s
bu
sin
e

34%

A third of Canadian
consumers would
recommend their
favourite local shop
via social media

21%

paid Search

go
ve
rn
m
en
t

13 16%
%

in-Store/poS

watching Video - 47%
browsing internet - 20%
listening - 12%
Reading - 9%
Social network - 6%
gaming - 6%

Winter 2015 | caNadIaN RETaIlER

| 9


http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2015

Publisher's Desk
Retail Currents
Retail: At Issue
Steeped in Success
Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Celebrating 50 Years of Relevance and Growth
Frequent Flyers
Marketing to Millennials
CANEX: Extending Support through E-Commerce
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Winter 2015 - cover1
Canadian Retailer - Winter 2015 - cover2
Canadian Retailer - Winter 2015 - 3
Canadian Retailer - Winter 2015 - 4
Canadian Retailer - Winter 2015 - 5
Canadian Retailer - Winter 2015 - Publisher's Desk
Canadian Retailer - Winter 2015 - 7
Canadian Retailer - Winter 2015 - Retail Currents
Canadian Retailer - Winter 2015 - 9
Canadian Retailer - Winter 2015 - 10
Canadian Retailer - Winter 2015 - 11
Canadian Retailer - Winter 2015 - Retail: At Issue
Canadian Retailer - Winter 2015 - 13
Canadian Retailer - Winter 2015 - 14
Canadian Retailer - Winter 2015 - 15
Canadian Retailer - Winter 2015 - Steeped in Success
Canadian Retailer - Winter 2015 - 17
Canadian Retailer - Winter 2015 - 18
Canadian Retailer - Winter 2015 - 19
Canadian Retailer - Winter 2015 - 20
Canadian Retailer - Winter 2015 - 21
Canadian Retailer - Winter 2015 - 22
Canadian Retailer - Winter 2015 - Tips to Market on a Budget, Part 1 of 2: Digital Outreach
Canadian Retailer - Winter 2015 - 24
Canadian Retailer - Winter 2015 - 25
Canadian Retailer - Winter 2015 - 26
Canadian Retailer - Winter 2015 - 27
Canadian Retailer - Winter 2015 - Celebrating 50 Years of Relevance and Growth
Canadian Retailer - Winter 2015 - 29
Canadian Retailer - Winter 2015 - 30
Canadian Retailer - Winter 2015 - 31
Canadian Retailer - Winter 2015 - Frequent Flyers
Canadian Retailer - Winter 2015 - 33
Canadian Retailer - Winter 2015 - 34
Canadian Retailer - Winter 2015 - 35
Canadian Retailer - Winter 2015 - Marketing to Millennials
Canadian Retailer - Winter 2015 - 37
Canadian Retailer - Winter 2015 - 38
Canadian Retailer - Winter 2015 - 39
Canadian Retailer - Winter 2015 - CANEX: Extending Support through E-Commerce
Canadian Retailer - Winter 2015 - 41
Canadian Retailer - Winter 2015 - 42
Canadian Retailer - Winter 2015 - 43
Canadian Retailer - Winter 2015 - 44
Canadian Retailer - Winter 2015 - Advertiser's Index
Canadian Retailer - Winter 2015 - Retail Quick Tips
Canadian Retailer - Winter 2015 - cover3
Canadian Retailer - Winter 2015 - cover4
http://www.nxtbook.com/naylor/RETS/RETS0617
http://www.nxtbook.com/naylor/RETS/RETS0517
http://www.nxtbook.com/naylor/RETS/RETS0417
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http://www.nxtbook.com/naylor/RETS/RETS0613
http://www.nxtbook.com/naylor/RETS/RETS0513
http://www.nxtbook.com/naylor/RETS/RETS0413
http://www.nxtbook.com/naylor/RETS/RETS0313
http://www.nxtbook.com/naylor/RETS/GrandPrix2012
http://www.nxtbook.com/naylor/RETS/RETS0213
http://www.nxtbook.com/naylor/RETS/RETS0113
http://www.nxtbook.com/nxtbooks/naylor/RETS0612
http://www.nxtbook.com/nxtbooks/naylor/RETS0512
http://www.nxtbook.com/nxtbooks/naylor/RETS0412
http://www.nxtbook.com/nxtbooks/naylor/RETS0312
http://www.nxtbook.com/nxtbooks/naylor/RETS0212
http://www.nxtbook.com/nxtbooks/naylor/RETS0112
http://www.nxtbook.com/nxtbooks/naylor/RETS0611
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http://www.nxtbook.com/nxtbooks/naylor/RETS0411
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http://www.nxtbook.com/nxtbooks/naylor/RETS0211
http://www.nxtbook.com/nxtbooks/naylor/RETS0111
http://www.nxtbook.com/nxtbooks/naylor/RETS0610
http://www.nxtbook.com/nxtbooks/naylor/RETS0510
http://www.nxtbook.com/nxtbooks/naylor/RETS0410
http://www.nxtbook.com/nxtbooks/naylor/RETS0310
http://www.nxtbook.com/nxtbooks/naylor/RETS0210
http://www.nxtbook.com/nxtbooks/naylor/RETS0110
http://www.nxtbook.com/nxtbooks/naylor/RETS0309
http://www.nxtbook.com/nxtbooks/naylor/RETS0209
http://www.nxtbookMEDIA.com