Canadian Retailer - Winter 2016 - 13

LEADERS IN RETAIL

COFFEE, EGGS AND IKEA
Retail Council of Canada hosted the final installment of the
association's 2015 Breakfast Series, welcoming IKEA Canada
CEO Stefan Sjostrand who spoke about the exciting new
journey IKEA Canada is embarking on
BY BRUCE WINDER, partner, Retail Advisors Network
IKEA Canada has enjoyed a position of strength in
the market for over 40 years. Success has evolved
and prospered with a key focus on innovation,
both in terms of product and in store customer experience. Today, behind the leadership of Stefan
Sjostrand, IKEA continues to make bold, meaningful and highly innovative steps towards further
growth and leadership in corporate and environmental responsibility throughout the value chain.
IKEA's value chain starts with the consumer first.
Their commitment begins with "home visits" with
the consumer, at times with Sjostrand in attendance.
Their diligence at this level includes the full and
complete understanding of the customer's needs,
wants and pain-points as they live their daily lives.
IKEA also heard loud and clear that their 12-store
base was insufficient in meeting those needs. As
a result, five pick-up and order point showrooms Stefan Sjostrand, IKEA Canada CEO.
have opened and will continue
Just as important as IKEA's commitment to satisfy the consumer,
to expand in Canada.
Sjostrand explains that with they are equally committed to satisfying their employees. Everything
this product feedback in hand, from hiring practices based on cultural fit to gender diversity
IKEA empowers its product dethroughout their ranks help define IKEA's unique cultural DNA.
signers and developers to bring
ideas to life within their strategic framework of "democratic design" (combining form, function, quality, sustainability and price).
The next step in IKEA's value chain takes the product design
idea to its vast network of global procurement manufacturers.
They bring tremendous innovation to this phase, aligning themselves only with those vendors that share their corporate culture passionate leader who is genuinely focussed on
of quality, low cost and environmental leadership.
improving the lives of IKEA's customers and
Their distribution network embodies driving cost out as much employees and making a positive impact on the
as possible. Minimizing shipping cube of product, pallet config- environment around him. This focus is inheruration and transportation routes helps deliver on this obses- ent in everything he does, helping to continue
sion. Savings are passed along directly to the consumer. And all fostering the incredible corporate culture that
the while the company maintains its environmental leadership.
underlines the success IKEA has enjoyed for
Just as important as IKEA's commitment to satisfy the consum- more than 40 years.
er, it is equally committed to satisfying its employees. Everything
from hiring practices based on cultural fit to gender diversity Bruce Winder is partner at Retail Advisors
throughout their ranks help define IKEA's unique cultural DNA.
Network, helping retailers improve their strategic
Sjostrand delivered these stories of IKEA's success and in- and tactical competencies. For more information,
novation with positivity and excitement. He's a confident and visit www.retailadvisorsnetwork.com.

www.retailcouncil.org/cdnretailer

WINTER 2016 | CANADIAN RETAILER

| 13


http://www.retailadvisorsnetwork.com http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2016

PUBLISHER'S DESK
RETAIL CURRENTS
UNDER THE BANNER
EXPANDED OFFERING
RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
AT ISSUE
COFFEE, EGGS AND IKEA
CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
THE SUBMISSIONS ARE IN
INDUSTRY RESEARCH
FREEDOM OF IDENTITY
TALENT SHOWS
WINNING THE WAR OF FIT
ADVERTISER'S INDEX
CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - ebelly1
Canadian Retailer - Winter 2016 - ebelly2
Canadian Retailer - Winter 2016 - cover1
Canadian Retailer - Winter 2016 - cover2
Canadian Retailer - Winter 2016 - 3
Canadian Retailer - Winter 2016 - PUBLISHER'S DESK
Canadian Retailer - Winter 2016 - 5
Canadian Retailer - Winter 2016 - RETAIL CURRENTS
Canadian Retailer - Winter 2016 - 7
Canadian Retailer - Winter 2016 - UNDER THE BANNER
Canadian Retailer - Winter 2016 - EXPANDED OFFERING
Canadian Retailer - Winter 2016 - RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
Canadian Retailer - Winter 2016 - 11
Canadian Retailer - Winter 2016 - AT ISSUE
Canadian Retailer - Winter 2016 - COFFEE, EGGS AND IKEA
Canadian Retailer - Winter 2016 - CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
Canadian Retailer - Winter 2016 - 15
Canadian Retailer - Winter 2016 - THE SUBMISSIONS ARE IN
Canadian Retailer - Winter 2016 - 17
Canadian Retailer - Winter 2016 - INDUSTRY RESEARCH
Canadian Retailer - Winter 2016 - 19
Canadian Retailer - Winter 2016 - FREEDOM OF IDENTITY
Canadian Retailer - Winter 2016 - 21
Canadian Retailer - Winter 2016 - 22
Canadian Retailer - Winter 2016 - 23
Canadian Retailer - Winter 2016 - 24
Canadian Retailer - Winter 2016 - 25
Canadian Retailer - Winter 2016 - TALENT SHOWS
Canadian Retailer - Winter 2016 - 27
Canadian Retailer - Winter 2016 - 28
Canadian Retailer - Winter 2016 - 29
Canadian Retailer - Winter 2016 - WINNING THE WAR OF FIT
Canadian Retailer - Winter 2016 - 31
Canadian Retailer - Winter 2016 - 32
Canadian Retailer - Winter 2016 - 33
Canadian Retailer - Winter 2016 - ADVERTISER'S INDEX
Canadian Retailer - Winter 2016 - 35
Canadian Retailer - Winter 2016 - CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - 37
Canadian Retailer - Winter 2016 - 38
Canadian Retailer - Winter 2016 - cover3
Canadian Retailer - Winter 2016 - cover4
Canadian Retailer - Winter 2016 - 43
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