Canadian Retailer - Winter 2016 - 14

CONFERENCE HIGHLIGHTS

QUEBEC RETAILERS LEARN
FROM EXPERIENCE AT
ANNUAL CONFERENCE
Annual conference returns with strong
lineup of industry thought-leaders
BY ROBERT PRICE
THE customer experience matters as much, if not more,

QC.
RENDEZ-VOUS
DU COMMERCE
DE DÉTAIL

his views on omnichannel retailing. He pointed out chalthan product. That was one of the messages at Retail lenges particular to mobile merchandising. Retailers
Council of Canada's (RCC) most recent Quebec retail know customers shop and research through their mobile
conference, also known as DTLQC, in Montreal.
devices, but building an attractive and effective store on
The one day event brought together successful Que- the screen of a mobile device must include a personalbec retailers and technology thought leaders to discuss ized experience for the customer.
the forces shaping the industry in Quebec
today. And as pressure increases to deliver "Our customers are fun and engaging. They're part
streamlined, omnichannel experiences to of our story, whether in-store or online."
customers, the conference showcased how
- SYLVAIN TOUTANT, David's Tea
data-savvy, experience-oriented Quebec retailers have benefited from changing their methods to
L'Oreal Canada's chief marketing officer, Stéphane
appeal to customers.
Bérubé, highlighted the incredible strength offered by
data. Retailers who gain control over their data can deExpert advice
liver those kinds of personalized customer experiences.
The event drew speakers from across the retail industry, With omnichannel retailing, data matters as much to ofincluding Sobeys, Ogilvy Holt Renfrew, the Jean Coutu fline retailing as it does to online retailing.
Group, Aldo and others. Sylvain Toutant, president and
Christian Bourque, senior partner at Leger, also deCEO of David's Tea, spoke about how his store's commit- livered new research into how millennials think about
ment to customer service has helped it to become a favour- consumer products and spending. Millennials, he says,
ite with millennial consumers. He says that the way the tend to ignore middle market price-points and are willstore greets, services and responds to customers is linked ing to spend anything to get what they want or are conto the kind of experience that will draw them back to the tent with the lowest priced good. The middle market will
store. "Our customers are fun and engaging. They're part melt away, according to Bourque.
of our story, whether in-store or online," he said.
Facebook's Nicholas Franchet, head of retail and e- For information about DTLQC 2016, including ways to
commerce global vertical marketing at Facebook, shared register, visit www.dtlqc.com.
14 |

CANADIAN RETAILER | WINTER 2016


http://www.dtlqc.com

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2016

PUBLISHER'S DESK
RETAIL CURRENTS
UNDER THE BANNER
EXPANDED OFFERING
RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
AT ISSUE
COFFEE, EGGS AND IKEA
CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
THE SUBMISSIONS ARE IN
INDUSTRY RESEARCH
FREEDOM OF IDENTITY
TALENT SHOWS
WINNING THE WAR OF FIT
ADVERTISER'S INDEX
CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - ebelly1
Canadian Retailer - Winter 2016 - ebelly2
Canadian Retailer - Winter 2016 - cover1
Canadian Retailer - Winter 2016 - cover2
Canadian Retailer - Winter 2016 - 3
Canadian Retailer - Winter 2016 - PUBLISHER'S DESK
Canadian Retailer - Winter 2016 - 5
Canadian Retailer - Winter 2016 - RETAIL CURRENTS
Canadian Retailer - Winter 2016 - 7
Canadian Retailer - Winter 2016 - UNDER THE BANNER
Canadian Retailer - Winter 2016 - EXPANDED OFFERING
Canadian Retailer - Winter 2016 - RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
Canadian Retailer - Winter 2016 - 11
Canadian Retailer - Winter 2016 - AT ISSUE
Canadian Retailer - Winter 2016 - COFFEE, EGGS AND IKEA
Canadian Retailer - Winter 2016 - CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
Canadian Retailer - Winter 2016 - 15
Canadian Retailer - Winter 2016 - THE SUBMISSIONS ARE IN
Canadian Retailer - Winter 2016 - 17
Canadian Retailer - Winter 2016 - INDUSTRY RESEARCH
Canadian Retailer - Winter 2016 - 19
Canadian Retailer - Winter 2016 - FREEDOM OF IDENTITY
Canadian Retailer - Winter 2016 - 21
Canadian Retailer - Winter 2016 - 22
Canadian Retailer - Winter 2016 - 23
Canadian Retailer - Winter 2016 - 24
Canadian Retailer - Winter 2016 - 25
Canadian Retailer - Winter 2016 - TALENT SHOWS
Canadian Retailer - Winter 2016 - 27
Canadian Retailer - Winter 2016 - 28
Canadian Retailer - Winter 2016 - 29
Canadian Retailer - Winter 2016 - WINNING THE WAR OF FIT
Canadian Retailer - Winter 2016 - 31
Canadian Retailer - Winter 2016 - 32
Canadian Retailer - Winter 2016 - 33
Canadian Retailer - Winter 2016 - ADVERTISER'S INDEX
Canadian Retailer - Winter 2016 - 35
Canadian Retailer - Winter 2016 - CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - 37
Canadian Retailer - Winter 2016 - 38
Canadian Retailer - Winter 2016 - cover3
Canadian Retailer - Winter 2016 - cover4
Canadian Retailer - Winter 2016 - 43
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