Canadian Retailer - Winter 2016 - 18

INDUSTRY RESEARCH

DELIVERING A
BENCHMARK TO
THE INDUSTRY
Retail Council of Canada partners with
Morneau Shepell to deliver the latest
rewards and compensation findings
BY R ANDY SCOTLAND
TO help make informed choices, there
is no substitute for current, relevant
data. This is especially true when it
comes to the big operational decisions retailers must get right in order
to run profitably.
A case in point is employee compensation-a significant component
of any retailer's cost of doing business. Errors on the side of paying
too much or too little can have major
bottom-line repercussions, as well
as impacting the ability to attract
and keep the best staff.
Fortunately for retailers looking
for guidance there is the 2016 Reward Compensation Survey of the
Canadian Retail Sector. It is the
second annual study by Retail Council of Canada (RCC), conducted in
partnership with Morneau Shepell,
to examine the wages and benefits
costs that constitute a substantial
proportion of a retailer's total operating expenses.
Among other salient data, the
study presents detailed market indicators for cash compensation in 26
benchmark retail positions, staff
turnover rates and average salary
increases forecast for this year.
In short, the study represents a
goldmine of intelligence for retailers
seeking a fuller picture of the total
rewards landscape.

18 |

CANADIAN RETAILER | WINTER 2016

48 %
The report represents nearly half
(544,000) of all retail employees working
for mid- to large-sized retailers in Canada

High demand data

It's vital information that retailers
of all types and sizes are demanding,
says Tyler Mercer, RCC's manager of
membership services, who credits
the pivotal role the group's Human
Resources Committee played in getting the survey up and running two
years ago.
"Retailers always want to make
sure they're competitive. And they always want to understand what everybody else in the industry is doing so
they can compare themselves," says
Mercer. "There's quite a bit of fluctuation in wage ranges by region, so it's
a good way for retailers to get a pulse
on some of the fluctuation and make
sure they're competitive with the rest
of the industry."
One takeaway from the survey is

"It's not necessarily about
paying the most. It's about
being paid market value.
But then there are other
things that are important to
them. Is it about growing?
Is it about promoting from
within? Is it about paid
time off? Is it about flexible
schedules? Is it the maternity
or paternity leave?"
- LISA HUTCHESON
J.C. Williams Group

the trend for retailers to offer more
benefits in order "to make themselves that employer of choice to top
candidates," Mercer notes.
"It's a competitive advantage to
have a more appealing offer for candidates that you're trying to attract
or retain, because there is a lot of
movement within the industry, and
people are always being pulled away
from one [company] to another."



Table of Contents for the Digital Edition of Canadian Retailer - Winter 2016

PUBLISHER'S DESK
RETAIL CURRENTS
UNDER THE BANNER
EXPANDED OFFERING
RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
AT ISSUE
COFFEE, EGGS AND IKEA
CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
THE SUBMISSIONS ARE IN
INDUSTRY RESEARCH
FREEDOM OF IDENTITY
TALENT SHOWS
WINNING THE WAR OF FIT
ADVERTISER'S INDEX
CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - ebelly1
Canadian Retailer - Winter 2016 - ebelly2
Canadian Retailer - Winter 2016 - cover1
Canadian Retailer - Winter 2016 - cover2
Canadian Retailer - Winter 2016 - 3
Canadian Retailer - Winter 2016 - PUBLISHER'S DESK
Canadian Retailer - Winter 2016 - 5
Canadian Retailer - Winter 2016 - RETAIL CURRENTS
Canadian Retailer - Winter 2016 - 7
Canadian Retailer - Winter 2016 - UNDER THE BANNER
Canadian Retailer - Winter 2016 - EXPANDED OFFERING
Canadian Retailer - Winter 2016 - RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
Canadian Retailer - Winter 2016 - 11
Canadian Retailer - Winter 2016 - AT ISSUE
Canadian Retailer - Winter 2016 - COFFEE, EGGS AND IKEA
Canadian Retailer - Winter 2016 - CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
Canadian Retailer - Winter 2016 - 15
Canadian Retailer - Winter 2016 - THE SUBMISSIONS ARE IN
Canadian Retailer - Winter 2016 - 17
Canadian Retailer - Winter 2016 - INDUSTRY RESEARCH
Canadian Retailer - Winter 2016 - 19
Canadian Retailer - Winter 2016 - FREEDOM OF IDENTITY
Canadian Retailer - Winter 2016 - 21
Canadian Retailer - Winter 2016 - 22
Canadian Retailer - Winter 2016 - 23
Canadian Retailer - Winter 2016 - 24
Canadian Retailer - Winter 2016 - 25
Canadian Retailer - Winter 2016 - TALENT SHOWS
Canadian Retailer - Winter 2016 - 27
Canadian Retailer - Winter 2016 - 28
Canadian Retailer - Winter 2016 - 29
Canadian Retailer - Winter 2016 - WINNING THE WAR OF FIT
Canadian Retailer - Winter 2016 - 31
Canadian Retailer - Winter 2016 - 32
Canadian Retailer - Winter 2016 - 33
Canadian Retailer - Winter 2016 - ADVERTISER'S INDEX
Canadian Retailer - Winter 2016 - 35
Canadian Retailer - Winter 2016 - CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - 37
Canadian Retailer - Winter 2016 - 38
Canadian Retailer - Winter 2016 - cover3
Canadian Retailer - Winter 2016 - cover4
Canadian Retailer - Winter 2016 - 43
http://www.nxtbook.com/naylor/RETS/RETS0617
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