Canadian Retailer - Winter 2016 - 19

Top HR priorities for 2016 (% of respondents)

58%
Improve training and development programs

Improve general workplace health and well-being

46%
46%

Improve communication of total rewards

40%
Reduce short-term disability costs

33%
Reduce the cost of health and dental plans

Retail turnover rate

The survey found the average industry turnover rate to be 55 per cent,
regardless of job category and region.
Mercer says there's corresponding
data to suggest retailers are striking
back by enhancing their packages to
get a leg up on their rivals.
"Turnover is always a priority
concern for retailers," he says. "And
increased benefits and competitive
offers are going to help reduce that
turnover and increase your retention."
The survey is a worthwhile tool
for retailers looking to make smart
compensation decisions, especially in today's deflationary market,
agrees Michel Dubé, principal with
Morneau Shepell in Montreal.
"It's useful because it gives you
the range, plus or minus 10 per cent,
where you can stand as being competitive to recruit staff," he says. "It
gives you indicators by benchmark
position that will help in a recruitment process, and also to retain
staff. Because you want to be comwww.retailcouncil.org/cdnretailer

petitive, but at the same time the
market is shrinking so it's not like
an inflationary context."
He points to the survey finding
that, on average, base salaries from
this year's survey were just 0.8 per
cent higher than the ones reported
in the 2014 survey for comparable
positions. The survey also found the
average difference between the 2015
and the 2014 surveys is -3.2 per cent
from a total cost perspective.
Other key drivers

While compensation is obviously
important when it comes to attracting
and retaining staff, retailers have
other considerations to weigh up that
can be equally important, says Lisa
Hutcheson, senior advisor with retail
consultancy J.C. Williams Group.
"If you're experiencing high turnover, and you're benchmarking yourself against a survey like this and
you're still having recruitment and
retention problems, then there's something else wrong," she says.
"Why aren't [staff] engaged, and
why are they leaving? Ask questions
like that to find out, because often
it's not just about the money."
To be a success in hiring the top
recruits and in reducing turnover,
retailers must think beyond dollars
and cents to those things that differentiate them from competitors,
she says. In this regard, engagement

surveys are excellent tools to understand the hot-button issues that are
important to employee satisfaction
and loyalty, she adds.
"It's not necessarily about paying
the most. It's about being paid market value. But then there are other
things that are important to them. Is
it about growing? Is it about promoting from within? Is it about paid time
off? Is it about flexible schedules? Is
it the maternity or paternity leave?"
Once the key drivers have been
determined, policies and programs
can be put in place to answer those
particular employee needs.
"To give somebody a 25-cent raise
is less meaningful than perhaps paid
time off, or what have you," Hutcheson suggests. "It goes back to asking
and engaging your employees about
what is important to them. And I
think creating really meaningful
programs [around that]."
She adds: "You have to benchmark [compensation packages] and
you have to know you're competitive. But what is it that really motivates your people? And it's different
for everybody."
To download the 2016 Reward Compensation Survey of the Canadian
Retail Sector, visit www.retailcouncil.
org/2016-reward-compensation-survey-of-the-canadian-retail-sector.

WINTER 2016 | CANADIAN RETAILER

| 19


http://www.retailcouncil.org/2016-reward-compensation-survey-of-the-canadian-retail-sector http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2016

PUBLISHER'S DESK
RETAIL CURRENTS
UNDER THE BANNER
EXPANDED OFFERING
RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
AT ISSUE
COFFEE, EGGS AND IKEA
CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
THE SUBMISSIONS ARE IN
INDUSTRY RESEARCH
FREEDOM OF IDENTITY
TALENT SHOWS
WINNING THE WAR OF FIT
ADVERTISER'S INDEX
CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - ebelly1
Canadian Retailer - Winter 2016 - ebelly2
Canadian Retailer - Winter 2016 - cover1
Canadian Retailer - Winter 2016 - cover2
Canadian Retailer - Winter 2016 - 3
Canadian Retailer - Winter 2016 - PUBLISHER'S DESK
Canadian Retailer - Winter 2016 - 5
Canadian Retailer - Winter 2016 - RETAIL CURRENTS
Canadian Retailer - Winter 2016 - 7
Canadian Retailer - Winter 2016 - UNDER THE BANNER
Canadian Retailer - Winter 2016 - EXPANDED OFFERING
Canadian Retailer - Winter 2016 - RCC APPOINTS NEW BOARD CHAIR AND VICE-CHAIR
Canadian Retailer - Winter 2016 - 11
Canadian Retailer - Winter 2016 - AT ISSUE
Canadian Retailer - Winter 2016 - COFFEE, EGGS AND IKEA
Canadian Retailer - Winter 2016 - CONTENT-RICH CONFERENCES INSPIRE RETAILERS IN VANCOUVER AND QUEBEC
Canadian Retailer - Winter 2016 - 15
Canadian Retailer - Winter 2016 - THE SUBMISSIONS ARE IN
Canadian Retailer - Winter 2016 - 17
Canadian Retailer - Winter 2016 - INDUSTRY RESEARCH
Canadian Retailer - Winter 2016 - 19
Canadian Retailer - Winter 2016 - FREEDOM OF IDENTITY
Canadian Retailer - Winter 2016 - 21
Canadian Retailer - Winter 2016 - 22
Canadian Retailer - Winter 2016 - 23
Canadian Retailer - Winter 2016 - 24
Canadian Retailer - Winter 2016 - 25
Canadian Retailer - Winter 2016 - TALENT SHOWS
Canadian Retailer - Winter 2016 - 27
Canadian Retailer - Winter 2016 - 28
Canadian Retailer - Winter 2016 - 29
Canadian Retailer - Winter 2016 - WINNING THE WAR OF FIT
Canadian Retailer - Winter 2016 - 31
Canadian Retailer - Winter 2016 - 32
Canadian Retailer - Winter 2016 - 33
Canadian Retailer - Winter 2016 - ADVERTISER'S INDEX
Canadian Retailer - Winter 2016 - 35
Canadian Retailer - Winter 2016 - CONSULTING ON THE FUTURE OF RETAIL
Canadian Retailer - Winter 2016 - 37
Canadian Retailer - Winter 2016 - 38
Canadian Retailer - Winter 2016 - cover3
Canadian Retailer - Winter 2016 - cover4
Canadian Retailer - Winter 2016 - 43
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