HR MANAGEMENT The a i n n e l l i M t c e f ef How successful retailers are embracing the employee of the future-in the present BY JESSE DONALDSON IN retail circles, there are few demographics more heavily scrutinized than that of the Millennial Generation. The subject of countless magazine articles, studies, trade presentations, and surveys, they're a generation that has been endlessly dissected-their buying habits, their values, their desires. But while their value as customers has been explored nearly to death, there's an aspect to the Millennial generation that has attracted substantially less attention, one that is going to play a much larger part in the discussion during the years to come: their impact on the workplace. 26 | CANADIAN RETAILER | THE HUMAN RESOURCES ISSUE