Canadian Retailer - Spring 2013 - 3

CANADIAN RETAILER

Spring 2013

Canadian Retail 2013 and the Arrival of Target
The arrival of Target comes at an exciting time for Canadian retail as the
market continues to evolve and present new opportunities. Read about
target's role in an ever-changing Canadian retail landscape. Page 16

FEATURES
RCC: GOLDEN ANNIVERSARY

12 THE EVOLUTION OF CUSTOMER SERVICE

A lot has changed within the retail industry over
the past 50 years. How have the skills of the retail
associate and the habits and preferences of the
Canadian consumer changed?
COVER FEATURE

16 THE TARGET IMPACT does its arrival mean,
Target has arrived. What

RETAIL TRENDS

SHOWROOMING
36 UNPACKING leveraging this latest trend to
Retailers are

differentiate their in-store experience and capitalize
on increased customer traffic. Find out what some
retailers are doing, and to what effect.
MEMBER PROFILE

40 SUPPLEMENTING FOR SUCCESS IN THE
CANADIAN MARKET
Understanding the terrain of a new market is vital
to a successful expansion. Read how Vitapath also
leverage passionate employees for a more valued
customer experience.

and what is its role in the country’s ever-changing
retail industry?
CUSTOMER EXPERIENCE

22 THE RISKS OF NEGLECTING THE IN-STORE
EXPERIENCE
Technology combined with passionate people, are
the keys to wowing customers today. Read how
some retailers are leveraging both to enhance the
in-store customer experience.

SPECIAL ONLINE FEATURE

44 LAURA CANADA'S BOLD JUMP INTO
E-COMMERCE
The women's apparel provider is helping set a new
standardfor multi-channel retailing in Canada.

MYSTORE: RETAILER'S GUIDE

27 MENTORING TOMORROW’S TALENT

Mentoring leads to better employee retention rates and
employees who feel more valued. Learn how to design
and implement a full-scale mentorship program for
greater employee engagement and success.
MYSTORE

32 RECRUITING TOP TALENT FOR YOUR
SMALL BUSINESS
Finding the right retail associate can represent the
difference between significantly varying degrees
of success for independent retailers. Some across
the country are approaching HR with innovation
to attract the best.

DEPARTMENTS
4
6
47
48

PUBLISHER’S DESK
RETAIL CURRENTS
ADVERTISER'S INDEX
RETAIL QUICK TIPS

ON THE COVER Artwork by Scope Media
ON THE COVER Artwork by Scope Media

www.retailcouncil.org/cdnretailer | spring 2013 | canadian retailer |

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Table of Contents for the Digital Edition of Canadian Retailer - Spring 2013

PUBLISHER’S DESK
RETAIL CURRENTS
EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
THE EVOLUTION OF CUSTOMER SERVICE
THE TARGET IMPACT
THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
MENTORING TOMORROW’S TALENT
RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
UNPACKING SHOWROOMING
SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
ADVERTISER'S INDEX
RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - ebelly1
Canadian Retailer - Spring 2013 - ebelly2
Canadian Retailer - Spring 2013 - cover1
Canadian Retailer - Spring 2013 - cover2
Canadian Retailer - Spring 2013 - 3
Canadian Retailer - Spring 2013 - PUBLISHER’S DESK
Canadian Retailer - Spring 2013 - 5
Canadian Retailer - Spring 2013 - RETAIL CURRENTS
Canadian Retailer - Spring 2013 - 7
Canadian Retailer - Spring 2013 - 8
Canadian Retailer - Spring 2013 - 9
Canadian Retailer - Spring 2013 - EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
Canadian Retailer - Spring 2013 - 11
Canadian Retailer - Spring 2013 - THE EVOLUTION OF CUSTOMER SERVICE
Canadian Retailer - Spring 2013 - 13
Canadian Retailer - Spring 2013 - 14
Canadian Retailer - Spring 2013 - 15
Canadian Retailer - Spring 2013 - THE TARGET IMPACT
Canadian Retailer - Spring 2013 - 17
Canadian Retailer - Spring 2013 - 18
Canadian Retailer - Spring 2013 - 19
Canadian Retailer - Spring 2013 - 20
Canadian Retailer - Spring 2013 - 21
Canadian Retailer - Spring 2013 - THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
Canadian Retailer - Spring 2013 - 23
Canadian Retailer - Spring 2013 - 24
Canadian Retailer - Spring 2013 - 25
Canadian Retailer - Spring 2013 - 26
Canadian Retailer - Spring 2013 - MENTORING TOMORROW’S TALENT
Canadian Retailer - Spring 2013 - 28
Canadian Retailer - Spring 2013 - 29
Canadian Retailer - Spring 2013 - 30
Canadian Retailer - Spring 2013 - 31
Canadian Retailer - Spring 2013 - RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
Canadian Retailer - Spring 2013 - 33
Canadian Retailer - Spring 2013 - 34
Canadian Retailer - Spring 2013 - 35
Canadian Retailer - Spring 2013 - UNPACKING SHOWROOMING
Canadian Retailer - Spring 2013 - 37
Canadian Retailer - Spring 2013 - 38
Canadian Retailer - Spring 2013 - 39
Canadian Retailer - Spring 2013 - SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
Canadian Retailer - Spring 2013 - 41
Canadian Retailer - Spring 2013 - 42
Canadian Retailer - Spring 2013 - 43
Canadian Retailer - Spring 2013 - 44
Canadian Retailer - Spring 2013 - ADVERTISER'S INDEX
Canadian Retailer - Spring 2013 - RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - 47
Canadian Retailer - Spring 2013 - 48
Canadian Retailer - Spring 2013 - 49
Canadian Retailer - Spring 2013 - 50
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