Canadian Retailer - Spring 2013 - 7

SHOWROOMING
6% Showroomers

Per cent of shoppers by product category who showroomed
12% Electronics
12% Luxury

ALL
SHOPPERS

6% Kids Apparel
6% Shoes

Across all product categories,
showroomers are much more
likely to make their next
purchase online

5% Adult Apparel
5% Home Décor

Showroomers, those who visited a store and
ended up buying online, represent 6% of all
shoppers (globally)
33% Plan to buy next purchase online

4% Personal Beauty
4% Personal Health

Per cent of showroomers planning their next purchase to be online
74% Luxury
71% Adult Apparel
66% Kids Apparel

ALL
SHOWROOMERS

65% Electronics
63% Home Décor
61% Personal Health

On average, 33% of Canadian Showroomers
plan to buy online for their next purchase

58% Personal Beauty
58% Shoes

Shoppers want retailers to provide personalized promotions and recommend relevant items
INTEREST IN RETAILER OFFERS
43% Use my prior purchasing to offer me promotions
29% Use my prior purchasing to recommend new products
29% Invite me to events
23% Involve me in new product ideas

Growing awareness of new shopping concepts provide more ways to
connect with your customers
INTEREST IN RETAIL CONCEPTS
30% Check into a kiosk to get offers
26% Create a "virtual closet" online
25% Create a "virtual me" online
25% See reviews from other purchasers
25% Sign up for an appt. with an in-store stylist/expert
22% Expert Advice

Shoppers are willing to do the
initial work, but it’s up to retailers
to maintain personalization over
the long term

Nearly 9 out of 10 shoppers
are willing to put in time with
a retailer to set-up preferences,
with the expectation that offers
and communications will be
personalized.
The average time willing to
spend in setup is 20 minutes.

22% Visit a "virtual store" while online
19% Rate products as favourites
19% Rate promotions from the retailer
14% Download a "how to buy" e-brochure or app

But 60% of shoppers will not
revisit those preferences more
than once a month.

10% "Chat with a stylist" offer while online

www.retailcouncil.org/cdnretailer | spring 2013 | canadian retailer |

7


http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2013

PUBLISHER’S DESK
RETAIL CURRENTS
EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
THE EVOLUTION OF CUSTOMER SERVICE
THE TARGET IMPACT
THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
MENTORING TOMORROW’S TALENT
RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
UNPACKING SHOWROOMING
SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
ADVERTISER'S INDEX
RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - ebelly1
Canadian Retailer - Spring 2013 - ebelly2
Canadian Retailer - Spring 2013 - cover1
Canadian Retailer - Spring 2013 - cover2
Canadian Retailer - Spring 2013 - 3
Canadian Retailer - Spring 2013 - PUBLISHER’S DESK
Canadian Retailer - Spring 2013 - 5
Canadian Retailer - Spring 2013 - RETAIL CURRENTS
Canadian Retailer - Spring 2013 - 7
Canadian Retailer - Spring 2013 - 8
Canadian Retailer - Spring 2013 - 9
Canadian Retailer - Spring 2013 - EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
Canadian Retailer - Spring 2013 - 11
Canadian Retailer - Spring 2013 - THE EVOLUTION OF CUSTOMER SERVICE
Canadian Retailer - Spring 2013 - 13
Canadian Retailer - Spring 2013 - 14
Canadian Retailer - Spring 2013 - 15
Canadian Retailer - Spring 2013 - THE TARGET IMPACT
Canadian Retailer - Spring 2013 - 17
Canadian Retailer - Spring 2013 - 18
Canadian Retailer - Spring 2013 - 19
Canadian Retailer - Spring 2013 - 20
Canadian Retailer - Spring 2013 - 21
Canadian Retailer - Spring 2013 - THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
Canadian Retailer - Spring 2013 - 23
Canadian Retailer - Spring 2013 - 24
Canadian Retailer - Spring 2013 - 25
Canadian Retailer - Spring 2013 - 26
Canadian Retailer - Spring 2013 - MENTORING TOMORROW’S TALENT
Canadian Retailer - Spring 2013 - 28
Canadian Retailer - Spring 2013 - 29
Canadian Retailer - Spring 2013 - 30
Canadian Retailer - Spring 2013 - 31
Canadian Retailer - Spring 2013 - RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
Canadian Retailer - Spring 2013 - 33
Canadian Retailer - Spring 2013 - 34
Canadian Retailer - Spring 2013 - 35
Canadian Retailer - Spring 2013 - UNPACKING SHOWROOMING
Canadian Retailer - Spring 2013 - 37
Canadian Retailer - Spring 2013 - 38
Canadian Retailer - Spring 2013 - 39
Canadian Retailer - Spring 2013 - SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
Canadian Retailer - Spring 2013 - 41
Canadian Retailer - Spring 2013 - 42
Canadian Retailer - Spring 2013 - 43
Canadian Retailer - Spring 2013 - 44
Canadian Retailer - Spring 2013 - ADVERTISER'S INDEX
Canadian Retailer - Spring 2013 - RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - 47
Canadian Retailer - Spring 2013 - 48
Canadian Retailer - Spring 2013 - 49
Canadian Retailer - Spring 2013 - 50
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