Canadian Retailer - Spring 2014 - 22

ROUNDTABLE SERIES 2014

2014 Retail Omnichannel Roundtable participants (missing from photo: Grace Carter and Paul Simmonds).

OMNICHANNEL RETAIL
SELLING AN EXPERIENCE
The new omnichannel environment has revolutionized the
way retailers operate. Today, they can interact with their
customers, in real-time, through a multitude of channels and
platforms. And how they do this will define their operations
and customer-base going forward.

RETAIL OMNICHANNEL
ROUNDTABLE
2014

BY SEAN C. TARRY
TODAY'S consumer knows what they want, how they want it and

when they want it. They know which device they want to use to
research product, share information and interact with retailers. And
they are increasingly expecting their experiences, both in-store and
online, to be exceptional and seamless. And, each consumer differs
slightly, with their own tastes, preferences and behaviours. It's up to
today's retailer to offer that seamless experience, leveraging all of
the human and technological resources that are at their disposal.
With so many options and components to consider, combined with
the sizeable investment in time and money that's required to develop
and implement many of today's omnichannel solutions, what are
today's leading retailers doing to push the omnichannel envelope
forward in the country? Canadian Retailer brought together some of
Canada's top omnichannel minds to discuss some of the challenges
and opportunities.
Moderated by Michael Chase, Chief Marketing Officer at St.
Joseph Communications, and industry leader in next generation
marketing and creative thinking, the panel shared where they think
the Canadian retail industry is today with respect to omnichannel,
and where it is that we're going.

22 |

canadian retailer | spring 2014 | www.retailcouncil.org/cdnretailer

ROUNDTABLE PARTICIPANTS
Michael Chase (Moderator)
Chief Marketing Officer
St. Joseph Communications
Santo Ligotti
Director, Marketing
Chase Paymentech
Jordan Verluis
e-commerce Manager
Boathouse
Peter Watanabe
Director, Marketing & e-commerce
Staples
James Connell
VP e-commerce & Marketing
Roots Canada
Grace Carter
Senior Manager, Social Media
Aritzia
Paul Simmonds
CEO
Robert Simmonds Clothing



http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Spring 2014

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2014

Publisher’s Desk
Retail Currents
Retail: At Issue
Understanding the Channels
Reversal of Flow
Omnichannel Retail—Everywhere All the Time
At Home Online
A Space to Grow
Blocking and Tackling With a Canadian Marketing Legend
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Spring 2014 - cover1
Canadian Retailer - Spring 2014 - cover2
Canadian Retailer - Spring 2014 - 3
Canadian Retailer - Spring 2014 - Publisher’s Desk
Canadian Retailer - Spring 2014 - 5
Canadian Retailer - Spring 2014 - 6
Canadian Retailer - Spring 2014 - 7
Canadian Retailer - Spring 2014 - Retail Currents
Canadian Retailer - Spring 2014 - 9
Canadian Retailer - Spring 2014 - 10
Canadian Retailer - Spring 2014 - 11
Canadian Retailer - Spring 2014 - Retail: At Issue
Canadian Retailer - Spring 2014 - 13
Canadian Retailer - Spring 2014 - Understanding the Channels
Canadian Retailer - Spring 2014 - 15
Canadian Retailer - Spring 2014 - Reversal of Flow
Canadian Retailer - Spring 2014 - 17
Canadian Retailer - Spring 2014 - 18
Canadian Retailer - Spring 2014 - 19
Canadian Retailer - Spring 2014 - 20
Canadian Retailer - Spring 2014 - 21
Canadian Retailer - Spring 2014 - Omnichannel Retail—Everywhere All the Time
Canadian Retailer - Spring 2014 - 23
Canadian Retailer - Spring 2014 - 24
Canadian Retailer - Spring 2014 - 25
Canadian Retailer - Spring 2014 - 26
Canadian Retailer - Spring 2014 - At Home Online
Canadian Retailer - Spring 2014 - 28
Canadian Retailer - Spring 2014 - 29
Canadian Retailer - Spring 2014 - 30
Canadian Retailer - Spring 2014 - 31
Canadian Retailer - Spring 2014 - A Space to Grow
Canadian Retailer - Spring 2014 - 33
Canadian Retailer - Spring 2014 - 34
Canadian Retailer - Spring 2014 - 35
Canadian Retailer - Spring 2014 - Blocking and Tackling With a Canadian Marketing Legend
Canadian Retailer - Spring 2014 - 37
Canadian Retailer - Spring 2014 - 38
Canadian Retailer - Spring 2014 - 39
Canadian Retailer - Spring 2014 - 40
Canadian Retailer - Spring 2014 - 41
Canadian Retailer - Spring 2014 - 42
Canadian Retailer - Spring 2014 - 43
Canadian Retailer - Spring 2014 - 44
Canadian Retailer - Spring 2014 - 45
Canadian Retailer - Spring 2014 - 46
Canadian Retailer - Spring 2014 - 47
Canadian Retailer - Spring 2014 - 48
Canadian Retailer - Spring 2014 - Advertiser's Index
Canadian Retailer - Spring 2014 - Retail Quick Tips
Canadian Retailer - Spring 2014 - cover3
Canadian Retailer - Spring 2014 - cover4
Canadian Retailer - Spring 2014 - outsert1
Canadian Retailer - Spring 2014 - outsert2
Canadian Retailer - Spring 2014 - 51
Canadian Retailer - Spring 2014 - 52
https://www.nxtbook.com/naylor/RETS/RETS0617
https://www.nxtbook.com/naylor/RETS/RETS0517
https://www.nxtbook.com/naylor/RETS/RETS0417
https://www.nxtbook.com/naylor/RETS/RETS0317
https://www.nxtbook.com/naylor/RETS/RETS0217
https://www.nxtbook.com/naylor/RETS/RETS0117
https://www.nxtbook.com/naylor/RETS/RETS0616
https://www.nxtbook.com/naylor/RETS/RETS0516
https://www.nxtbook.com/naylor/RETS/RETS0416
https://www.nxtbook.com/naylor/RETS/RETS0316
https://www.nxtbook.com/naylor/RETS/RETS0216
https://www.nxtbook.com/naylor/RETS/RETS0116
https://www.nxtbook.com/naylor/RETS/RETS0615
https://www.nxtbook.com/naylor/RETS/RETS0515
https://www.nxtbook.com/naylor/RETS/RETS0415
https://www.nxtbook.com/naylor/RETS/RETS0315
https://www.nxtbook.com/naylor/RETS/RETS0215
https://www.nxtbook.com/naylor/RETS/RETS0115
https://www.nxtbook.com/naylor/RETS/RETS0614
https://www.nxtbook.com/naylor/RETS/RETS0514
https://www.nxtbook.com/naylor/RETS/RETS0414
https://www.nxtbook.com/naylor/RETS/RETS0314
https://www.nxtbook.com/naylor/RETS/RETS0214
https://www.nxtbook.com/naylor/RETS/RETS0114
https://www.nxtbook.com/naylor/RETS/RETS0613
https://www.nxtbook.com/naylor/RETS/RETS0513
https://www.nxtbook.com/naylor/RETS/RETS0413
https://www.nxtbook.com/naylor/RETS/RETS0313
https://www.nxtbook.com/naylor/RETS/GrandPrix2012
https://www.nxtbook.com/naylor/RETS/RETS0213
https://www.nxtbook.com/naylor/RETS/RETS0113
https://www.nxtbook.com/nxtbooks/naylor/RETS0612
https://www.nxtbook.com/nxtbooks/naylor/RETS0512
https://www.nxtbook.com/nxtbooks/naylor/RETS0412
https://www.nxtbook.com/nxtbooks/naylor/RETS0312
https://www.nxtbook.com/nxtbooks/naylor/RETS0212
https://www.nxtbook.com/nxtbooks/naylor/RETS0112
https://www.nxtbook.com/nxtbooks/naylor/RETS0611
https://www.nxtbook.com/nxtbooks/naylor/RETS0511
https://www.nxtbook.com/nxtbooks/naylor/RETS0411
https://www.nxtbook.com/nxtbooks/naylor/RETS0311
https://www.nxtbook.com/nxtbooks/naylor/RETS0211
https://www.nxtbook.com/nxtbooks/naylor/RETS0111
https://www.nxtbook.com/nxtbooks/naylor/RETS0610
https://www.nxtbook.com/nxtbooks/naylor/RETS0510
https://www.nxtbook.com/nxtbooks/naylor/RETS0410
https://www.nxtbook.com/nxtbooks/naylor/RETS0310
https://www.nxtbook.com/nxtbooks/naylor/RETS0210
https://www.nxtbook.com/nxtbooks/naylor/RETS0110
https://www.nxtbook.com/nxtbooks/naylor/RETS0309
https://www.nxtbook.com/nxtbooks/naylor/RETS0209
https://www.nxtbookmedia.com