Canadian Retailer - Spring 2015 - 10

retail currents
the canadian grocery consuMer

Nielsen recently conducted a study of the Canadian grocery consumer, finding differences in behaviour and
expectations of urban, suburban and rural shoppers.

urban

suburban

rural

High-density populations,
condominiums, office towers,
subway/public transit system

Medium-density population, cul-desacs, subdivisions, shopping malls

Low-density population,
country roads, farmland

38%
36

%

of urban consumers prefer
stores with extended hours

of suburban consumers
shop at specific retailers to
build loyalty points

of rural consumers look for
high-quality produce

55%

57%

59%
of urban consumers say fresh
prepared foods and meal solutions
are a top store-choice driver

69%

of suburban consumers buy
larger sizes

of rural consumers look for
high-quality meats

Calendar
rcc events

industry events

2015 retail advertising & Marketing symposium

global retailing conference 2015

Thursday, April 30, 2015
International Conference Centre, Mississauga, ON
store 2015

Tuesday, June 2 - Wednesday, June 3, 2015
Toronto Congress Centre, Toronto, ON
excellence in retailing awards (era) gala

Tuesday, June 2, 2015
Toronto Congress Centre, Toronto, ON

grand prix new product awards gala

Wednesday, June 3, 2015
Toronto Congress Centre, Toronto, ON

For more information concerning RCC events,
visit www.retailcouncil.org/events.

10 |

canadian retailer | SprinG 2015

Thursday, April 23 - Friday, April 24, 2015
The Westin La Paloma Resort and Spa, Tucson, AZ
www.globalretailingconference.org
ecoM Mtl

Wednesday, May 6, 2015
Centre des sciences de Montreal, Montreal, QC
www.ecom-montreal.com
the consumer goods Forum's 59th global summit

Wednesday, June 24 - Friday, June 26, 2015
Hyatt Regency Hill Country Resort & Spa,
New York City, NY
www.tcgfsummit.com


http://www.globalretailingconference.org http://www.ecom-montreal.com http://www.tcgfsummit.com http://www.retailcouncil.org/events

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2015

Publisher's Desk
Retail Currents
Retail: At Issue
Leading Partnership
Tips to Market on a Budget, Part 2 of 2: Human-to-Human Relationship
Bilder & De Clercq: An Innovation in Eating
Taking Inventory
An Analyst’s Perspective
Managing Consent
Kronos: Serving up Fresh Workforce Management
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Spring 2015 - bellyband1
Canadian Retailer - Spring 2015 - bellyband2
Canadian Retailer - Spring 2015 - cover1
Canadian Retailer - Spring 2015 - cover2
Canadian Retailer - Spring 2015 - 3
Canadian Retailer - Spring 2015 - 4
Canadian Retailer - Spring 2015 - 5
Canadian Retailer - Spring 2015 - Publisher's Desk
Canadian Retailer - Spring 2015 - 7
Canadian Retailer - Spring 2015 - Retail Currents
Canadian Retailer - Spring 2015 - 9
Canadian Retailer - Spring 2015 - 10
Canadian Retailer - Spring 2015 - 11
Canadian Retailer - Spring 2015 - Retail: At Issue
Canadian Retailer - Spring 2015 - 13
Canadian Retailer - Spring 2015 - 14
Canadian Retailer - Spring 2015 - 15
Canadian Retailer - Spring 2015 - Leading Partnership
Canadian Retailer - Spring 2015 - 17
Canadian Retailer - Spring 2015 - 18
Canadian Retailer - Spring 2015 - 19
Canadian Retailer - Spring 2015 - 20
Canadian Retailer - Spring 2015 - Tips to Market on a Budget, Part 2 of 2: Human-to-Human Relationship
Canadian Retailer - Spring 2015 - 22
Canadian Retailer - Spring 2015 - 23
Canadian Retailer - Spring 2015 - 24
Canadian Retailer - Spring 2015 - Bilder & De Clercq: An Innovation in Eating
Canadian Retailer - Spring 2015 - 26
Canadian Retailer - Spring 2015 - 27
Canadian Retailer - Spring 2015 - An Analyst’s Perspective
Canadian Retailer - Spring 2015 - 29
Canadian Retailer - Spring 2015 - 30
Canadian Retailer - Spring 2015 - 31
Canadian Retailer - Spring 2015 - 32
Canadian Retailer - Spring 2015 - 33
Canadian Retailer - Spring 2015 - Managing Consent
Canadian Retailer - Spring 2015 - 35
Canadian Retailer - Spring 2015 - 36
Canadian Retailer - Spring 2015 - 37
Canadian Retailer - Spring 2015 - Kronos: Serving up Fresh Workforce Management
Canadian Retailer - Spring 2015 - 39
Canadian Retailer - Spring 2015 - 40
Canadian Retailer - Spring 2015 - Advertiser's Index
Canadian Retailer - Spring 2015 - Retail Quick Tips
Canadian Retailer - Spring 2015 - cover3
Canadian Retailer - Spring 2015 - cover4
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