Canadian Retailer - Summer 2014 - 23

ECONOMIC OUTLOOK

UNSURE
ABOUT THE
FUTURE
Perspectives on finances, job prospects and the state of the economy has Canadian consumers spending cautiously.

A lack of confidence about
the future has Canadians
spending cautiously
BY ROBERT PRICE
AS CONSUMERS around the world become

more optimistic about the future, Canadians
are maintaining a cautious confidence about
their finances and job prospects.
New research into consumer behaviour
shows that global confidence has returned
to pre-recession levels, driven by optimistic Asia and U.S. markets. But in Canada, a
static view on the future has allowed nations
with surging consumer confidence to outpace Canada's in the first quarter of 2014.
"Canada is in a bit of a holding pattern,"
says Carman Allison, Vice-President of Consumer Insights, North America at Nielsen,
the company that ranks global consumer

confidence. "Other countries are more confident and moving up the ranks."
Canadians have a muted view on their personal finances, and are cautious about spending money. Their views on job prospects remain unchanged since previous studies, and
their cautious optimism is influencing how
they shop.
Strength in discount

The reluctance among Canadians to spend
has translated into an average growth of two
per cent on dollars spent in the retail industry,
according to additional research prepared by
Nielsen. Units sold are up about one per cent.
Where there is notable growth is in the
discount sector. While general retailers saw
barely any growth, discount formats saw
growth of about four per cent.
"That's not a new trend," Allison says.
"Discounters continue to win over consumer
share of wallet."

www.retailcouncil.org/cdnretailer | summer 2014 | canadian retailer |

23


http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Summer 2014

Publisher's Desk
Retail Currents
Food for Thought: The State of Canadian Grocery
Driving Sales With Personalized Advertising
Come One, Come All
Unsure About the Future
Education Leading to Organic Growth
The Total Retail Package
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Summer 2014 - cover1
Canadian Retailer - Summer 2014 - cover2
Canadian Retailer - Summer 2014 - 3
Canadian Retailer - Summer 2014 - Publisher's Desk
Canadian Retailer - Summer 2014 - 5
Canadian Retailer - Summer 2014 - Retail Currents
Canadian Retailer - Summer 2014 - 7
Canadian Retailer - Summer 2014 - 8
Canadian Retailer - Summer 2014 - 9
Canadian Retailer - Summer 2014 - Food for Thought: The State of Canadian Grocery
Canadian Retailer - Summer 2014 - 11
Canadian Retailer - Summer 2014 - 12
Canadian Retailer - Summer 2014 - 13
Canadian Retailer - Summer 2014 - 14
Canadian Retailer - Summer 2014 - 15
Canadian Retailer - Summer 2014 - Driving Sales With Personalized Advertising
Canadian Retailer - Summer 2014 - 17
Canadian Retailer - Summer 2014 - 18
Canadian Retailer - Summer 2014 - Come One, Come All
Canadian Retailer - Summer 2014 - 20
Canadian Retailer - Summer 2014 - 21
Canadian Retailer - Summer 2014 - 22
Canadian Retailer - Summer 2014 - Unsure About the Future
Canadian Retailer - Summer 2014 - 24
Canadian Retailer - Summer 2014 - 25
Canadian Retailer - Summer 2014 - Education Leading to Organic Growth
Canadian Retailer - Summer 2014 - 27
Canadian Retailer - Summer 2014 - 28
Canadian Retailer - Summer 2014 - 29
Canadian Retailer - Summer 2014 - The Total Retail Package
Canadian Retailer - Summer 2014 - 31
Canadian Retailer - Summer 2014 - 32
Canadian Retailer - Summer 2014 - 33
Canadian Retailer - Summer 2014 - 34
Canadian Retailer - Summer 2014 - 35
Canadian Retailer - Summer 2014 - 36
Canadian Retailer - Summer 2014 - Advertiser's Index
Canadian Retailer - Summer 2014 - Retail Quick Tips
Canadian Retailer - Summer 2014 - cover3
Canadian Retailer - Summer 2014 - cover4
http://www.nxtbook.com/naylor/RETS/RETS0617
http://www.nxtbook.com/naylor/RETS/RETS0517
http://www.nxtbook.com/naylor/RETS/RETS0417
http://www.nxtbook.com/naylor/RETS/RETS0317
http://www.nxtbook.com/naylor/RETS/RETS0217
http://www.nxtbook.com/naylor/RETS/RETS0117
http://www.nxtbook.com/naylor/RETS/RETS0616
http://www.nxtbook.com/naylor/RETS/RETS0516
http://www.nxtbook.com/naylor/RETS/RETS0416
http://www.nxtbook.com/naylor/RETS/RETS0316
http://www.nxtbook.com/naylor/RETS/RETS0216
http://www.nxtbook.com/naylor/RETS/RETS0116
http://www.nxtbook.com/naylor/RETS/RETS0615
http://www.nxtbook.com/naylor/RETS/RETS0515
http://www.nxtbook.com/naylor/RETS/RETS0415
http://www.nxtbook.com/naylor/RETS/RETS0315
http://www.nxtbook.com/naylor/RETS/RETS0215
http://www.nxtbook.com/naylor/RETS/RETS0115
http://www.nxtbook.com/naylor/RETS/RETS0614
http://www.nxtbook.com/naylor/RETS/RETS0514
http://www.nxtbook.com/naylor/RETS/RETS0414
http://www.nxtbook.com/naylor/RETS/RETS0314
http://www.nxtbook.com/naylor/RETS/RETS0214
http://www.nxtbook.com/naylor/RETS/RETS0114
http://www.nxtbook.com/naylor/RETS/RETS0613
http://www.nxtbook.com/naylor/RETS/RETS0513
http://www.nxtbook.com/naylor/RETS/RETS0413
http://www.nxtbook.com/naylor/RETS/RETS0313
http://www.nxtbook.com/naylor/RETS/GrandPrix2012
http://www.nxtbook.com/naylor/RETS/RETS0213
http://www.nxtbook.com/naylor/RETS/RETS0113
http://www.nxtbook.com/nxtbooks/naylor/RETS0612
http://www.nxtbook.com/nxtbooks/naylor/RETS0512
http://www.nxtbook.com/nxtbooks/naylor/RETS0412
http://www.nxtbook.com/nxtbooks/naylor/RETS0312
http://www.nxtbook.com/nxtbooks/naylor/RETS0212
http://www.nxtbook.com/nxtbooks/naylor/RETS0112
http://www.nxtbook.com/nxtbooks/naylor/RETS0611
http://www.nxtbook.com/nxtbooks/naylor/RETS0511
http://www.nxtbook.com/nxtbooks/naylor/RETS0411
http://www.nxtbook.com/nxtbooks/naylor/RETS0311
http://www.nxtbook.com/nxtbooks/naylor/RETS0211
http://www.nxtbook.com/nxtbooks/naylor/RETS0111
http://www.nxtbook.com/nxtbooks/naylor/RETS0610
http://www.nxtbook.com/nxtbooks/naylor/RETS0510
http://www.nxtbook.com/nxtbooks/naylor/RETS0410
http://www.nxtbook.com/nxtbooks/naylor/RETS0310
http://www.nxtbook.com/nxtbooks/naylor/RETS0210
http://www.nxtbook.com/nxtbooks/naylor/RETS0110
http://www.nxtbook.com/nxtbooks/naylor/RETS0309
http://www.nxtbook.com/nxtbooks/naylor/RETS0209
http://www.nxtbookMEDIA.com