Canadian Retailer - Summer 2015 - 3
canadian retailer
Summer 2015
thE MobilE shiFt
consumer behaviour on mobile devices continues to evolve.
phones and tablets are being used to browse, research and
increasingly to purchase. and retailers are innovating to
shape the future of the retail experience. Page 28
FEatUREs
Partner Message
GRowinG salEs
14 MaRkEtplacEs thRoUGh onlinE
In the next 3 years, retail will change more than it
has in the past 20, ushering in a new retail model
that is customer driven and technology enabled.
And online marketplaces are allowing SMEs to
stay ahead of the curve.
InDUstrY rePOrt
16 thE FUtURE oF REtail networking and new apMobile technologies, social
proaches to brick-and-mortar stores-these innovations are shifting the very foundations of the retail
sector, forcing Canadian retailers to think differently
about what their businesses do and how they do it.
MYstOre: retaILer's gUIDe
onlinE
23 GEttinG to purchase has changed, with web
The path
research, web sales, and social networking now an
integral part of the customer experience. Find out
how to be found online, how to develop a site that
can grow with the business, and how to staff and
manage a profitable web store.
MOBILe retaIL
shiFt
28 thE MobilEincreasing reliance-and love-for
Canadians'
smartphones is a route to mobile ubiquity in the
retail sphere. How retailers innovate to leverage
this shift will go a long way toward shaping the
industry for years to come.
sOLUtIOns teCHnOLOgY
34 REbootinG FoR bEttER bUsinEss
Solutions are the name of the game when it comes
to retail technology. That's why Retail Council of
Canada has invited ten start-up Canadian companies to flaunt their wares, and solutions, in a unique
challenge to help retail businesses across the
country thrive.
grOCerY seCtOr
38 top GRocERy RookiEs showcasE hUnGER
FoR innovation
Today's grocery consumers are hungry, often for a
bargain, but also for something even more exciting: the new and improved. And that's exactly what
the grocery sector celebrates with the Canadian
Grand Prix New Product Awards every year.
4 publiSher'S deSk
6 retail currentS
10 member profile
12 retail: at iSSue
45 advertiSer'S index
46 retail quick tipS
A PU B LICATION OF RE TAIL COU NCIL OF CANADA SUMME R 2015 $ 4 . 95
dEpaRtMEnts
The Mobile Shift
How consumer mobile behaviour
and retailer innovation are
shaping the industry
on thE covER
Illustration by iStockphoto.com/Obaba
and Scope Media
INSIDE: Enhanced credit/debit card code of conduct 12
Clicks meet bricks 16 RCC's ReBoot Challenge 38
+ READ MYSTORE RETAILER'S GUIDE ON PAGE 25
www.retailcouncil.org/cdnretailer
Summer 2015 | canadian REtailER
| 3
http://www.iStockphoto.com/Obaba
http://www.retailcouncil.org/cdnretailer
Canadian Retailer - Summer 2015
Table of Contents for the Digital Edition of Canadian Retailer - Summer 2015
Publisher's Desk
Retail Currents
Member Profile
Retail: At Issue
Growing Sales Through Online Marketplaces
The Future of Retail
Getting Online
The Mobile Shift
Rebooting for Better Business
Top Grocery Rookies Showcase Hunger for Innovation
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Summer 2015 - cover1
Canadian Retailer - Summer 2015 - cover2
Canadian Retailer - Summer 2015 - 3
Canadian Retailer - Summer 2015 - Publisher's Desk
Canadian Retailer - Summer 2015 - 5
Canadian Retailer - Summer 2015 - Retail Currents
Canadian Retailer - Summer 2015 - 7
Canadian Retailer - Summer 2015 - 8
Canadian Retailer - Summer 2015 - 9
Canadian Retailer - Summer 2015 - Member Profile
Canadian Retailer - Summer 2015 - 11
Canadian Retailer - Summer 2015 - Retail: At Issue
Canadian Retailer - Summer 2015 - 13
Canadian Retailer - Summer 2015 - Growing Sales Through Online Marketplaces
Canadian Retailer - Summer 2015 - 15
Canadian Retailer - Summer 2015 - The Future of Retail
Canadian Retailer - Summer 2015 - 17
Canadian Retailer - Summer 2015 - 18
Canadian Retailer - Summer 2015 - 19
Canadian Retailer - Summer 2015 - 20
Canadian Retailer - Summer 2015 - 21
Canadian Retailer - Summer 2015 - 22
Canadian Retailer - Summer 2015 - Getting Online
Canadian Retailer - Summer 2015 - 24
Canadian Retailer - Summer 2015 - 25
Canadian Retailer - Summer 2015 - 26
Canadian Retailer - Summer 2015 - 27
Canadian Retailer - Summer 2015 - The Mobile Shift
Canadian Retailer - Summer 2015 - 29
Canadian Retailer - Summer 2015 - 30
Canadian Retailer - Summer 2015 - 31
Canadian Retailer - Summer 2015 - 32
Canadian Retailer - Summer 2015 - 33
Canadian Retailer - Summer 2015 - Rebooting for Better Business
Canadian Retailer - Summer 2015 - 35
Canadian Retailer - Summer 2015 - 36
Canadian Retailer - Summer 2015 - 37
Canadian Retailer - Summer 2015 - Top Grocery Rookies Showcase Hunger for Innovation
Canadian Retailer - Summer 2015 - 39
Canadian Retailer - Summer 2015 - 40
Canadian Retailer - Summer 2015 - 41
Canadian Retailer - Summer 2015 - 42
Canadian Retailer - Summer 2015 - 43
Canadian Retailer - Summer 2015 - 44
Canadian Retailer - Summer 2015 - Advertiser's Index
Canadian Retailer - Summer 2015 - Retail Quick Tips
Canadian Retailer - Summer 2015 - cover3
Canadian Retailer - Summer 2015 - cover4
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