Canadian Retailer - Summer 2015 - 38
GRocERy sEctoR
Top Grocery rookies showcase
hunGer for innovaTion
change or die, say grand Prix participants
BY STUART FOXMAN
GRocERy shopping might seem like the retail equivalent of
driving to work. The route is such a ritual that it seems like you're
making decisions on auto pilot. You can go for a distance without
even noticing the surroundings.
In fact, today's grocery consumers are hungry, often for a bargain,
but also for something even more exciting: the new and improved.
"Some people stick to their grocery list, but there's always room
for something different," says Paul Pomerleau, Food Manager at
Nutrinor in St-Bruno, Québec. "If you think you can stay on the
same shelf with the same product for ten years, you're dead."
Innovation is the lifeblood of the food industry. It's what the grocery sector celebrates with the Canadian Grand Prix New Product
Awards. This year is the 22nd for the RCC-produced awards. The
Grand Prix honours the top new food and non-food products-for
national and regional brands, and private labels-in 24 categories. A jury representing consumers, media, distributors and award
sponsors selects the finalists (91 this year) and winners.
38 |
canadian REtailER | Summer 2015
Judging is based on evaluations at Montreal's
Institut de tourisme et d'hôtellerie du Québec
(for food), and at home over six weeks (nonfood). The judges weigh product characteristics
and uniqueness, presentation and packaging,
and overall consumer value and acceptance.
Winners are announced at RCC's STORE conference, June 3rd this year.
What forces are driving innovation in food
and grocery? Conversations with nine Grand
Prix finalists and three judges pointed to four
main factors.
Convenience-Consumers want to make their
lives simpler. That means grab-and-go, pre-portioning, food that takes little time to prepare,
chore-savers, and products that can be stored
and re-used easily.
Canadian Retailer - Summer 2015
Table of Contents for the Digital Edition of Canadian Retailer - Summer 2015
Publisher's Desk
Retail Currents
Member Profile
Retail: At Issue
Growing Sales Through Online Marketplaces
The Future of Retail
Getting Online
The Mobile Shift
Rebooting for Better Business
Top Grocery Rookies Showcase Hunger for Innovation
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Summer 2015 - cover1
Canadian Retailer - Summer 2015 - cover2
Canadian Retailer - Summer 2015 - 3
Canadian Retailer - Summer 2015 - Publisher's Desk
Canadian Retailer - Summer 2015 - 5
Canadian Retailer - Summer 2015 - Retail Currents
Canadian Retailer - Summer 2015 - 7
Canadian Retailer - Summer 2015 - 8
Canadian Retailer - Summer 2015 - 9
Canadian Retailer - Summer 2015 - Member Profile
Canadian Retailer - Summer 2015 - 11
Canadian Retailer - Summer 2015 - Retail: At Issue
Canadian Retailer - Summer 2015 - 13
Canadian Retailer - Summer 2015 - Growing Sales Through Online Marketplaces
Canadian Retailer - Summer 2015 - 15
Canadian Retailer - Summer 2015 - The Future of Retail
Canadian Retailer - Summer 2015 - 17
Canadian Retailer - Summer 2015 - 18
Canadian Retailer - Summer 2015 - 19
Canadian Retailer - Summer 2015 - 20
Canadian Retailer - Summer 2015 - 21
Canadian Retailer - Summer 2015 - 22
Canadian Retailer - Summer 2015 - Getting Online
Canadian Retailer - Summer 2015 - 24
Canadian Retailer - Summer 2015 - 25
Canadian Retailer - Summer 2015 - 26
Canadian Retailer - Summer 2015 - 27
Canadian Retailer - Summer 2015 - The Mobile Shift
Canadian Retailer - Summer 2015 - 29
Canadian Retailer - Summer 2015 - 30
Canadian Retailer - Summer 2015 - 31
Canadian Retailer - Summer 2015 - 32
Canadian Retailer - Summer 2015 - 33
Canadian Retailer - Summer 2015 - Rebooting for Better Business
Canadian Retailer - Summer 2015 - 35
Canadian Retailer - Summer 2015 - 36
Canadian Retailer - Summer 2015 - 37
Canadian Retailer - Summer 2015 - Top Grocery Rookies Showcase Hunger for Innovation
Canadian Retailer - Summer 2015 - 39
Canadian Retailer - Summer 2015 - 40
Canadian Retailer - Summer 2015 - 41
Canadian Retailer - Summer 2015 - 42
Canadian Retailer - Summer 2015 - 43
Canadian Retailer - Summer 2015 - 44
Canadian Retailer - Summer 2015 - Advertiser's Index
Canadian Retailer - Summer 2015 - Retail Quick Tips
Canadian Retailer - Summer 2015 - cover3
Canadian Retailer - Summer 2015 - cover4
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