Canadian Retailer - The Marketing Issue - 11

PARTNER MESSAGE eSHIPPER

BIG SAVINGS WITH NEW RCC
PROGRAM FOR MEMBERS:
How shipping smarter will attract more shoppers.
BROUGHT TO YOU BY eSHIPPER

SHIPPING should never be neglected when
running a business. Although it's common for
shipping to take a backseat in order to focus
on growing sales. A business that masters the
art of shipping will delight customers, creating
advocates for the brand. Implement these shipping best practices to turn one-time shoppers
into super-fans:
1. Offer options

Many customers want free shipping. Some
choose speed over cost. Others really like the Delight customers with easy affordable shipping.
idea of picking their own delivery date. RegardBRAND LEGACY AND CHANGE
less, they all value choice. In fact, 24% of online shoppers are more likely to purchase from a retailer with
93% of shoppers would buy more to
qualify for free shipping
multiple shipping options. When it comes to shipping
options, be generous. Your customers will reward your
Easy returns influence 35% of shoppers
generosity with return purchases.
to make a purchase
2. Be accurate

Although you may be a whiz at numbers and math,
when it comes to shipping costs don't rely on your best
guess. Guessing the cost of a shipment or even using
yesterday's metrics is a recipe for failure. Do the research or use a cloud-based shipping platform that
gives you immediate access to the best current rates.
3. Do your homework

The prospect of increasing your customer base by
shipping internationally is tempting and very doable
as long as you don't let taxes and tariffs take you by
surprise. Know your customs and duties charges inside out, and make sure your customers are aware of
them as well. There's nothing that can make you lose
a customer quicker than slapping them with a hundred-dollar surprise tax on delivery!
4. Show off your return policy

24% of online shoppers are more likely
to purchase from a retailer with multiple
shipping options

5. Unlearn old habits

As much as you may have grown used to your
routine, shipping rates change constantly and
choosing one method or carrier over another
could help cut costs for yourself and your customer. Although researching each potential
carrier is an option, it's also a time-consuming
one. Use a cost-comparison website like eShipper to compare carrier quotes instantly.
eShipper has negotiated rates with the most
reputable carriers worldwide and serves up all
your options on one easy-to-use platform.
To learn more, go to www.retailcouncil.org/
rccadvantage/eshipper-courier-services.

Whether shopping or returning, making your customer's life easier is key. A Zappos study shows that
the best customers make the highest returns, but also
spend the most and are the most profitable customers. Proudly display your return policy in a place
where shoppers can see it. Make it easy to read and
even easier to follow.

www.retailcouncil.org/cdnretailer

THE MARKETING ISSUE

| CANADIAN RETAILER | 1 1


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Table of Contents for the Digital Edition of Canadian Retailer - The Marketing Issue

Publisher’s Desk
Retail Currents
Under the Banner
Retail: At Issue
Canada Post Wins Prestigious ‘Retail Innovation’ Award
Read a Flyer: Read a Consumer
Millennial Engagement
The Alliance With the Mostest
Evolving With the Times
Social Nation
Marketing to Millennials— Every Segment of Them
Big Data Represents Big Opportunities for 21st Century Retail
Advertisers’ Index
Canadian Retailer - The Marketing Issue - Intro
Canadian Retailer - The Marketing Issue - cover1
Canadian Retailer - The Marketing Issue - cover2
Canadian Retailer - The Marketing Issue - 3
Canadian Retailer - The Marketing Issue - Publisher’s Desk
Canadian Retailer - The Marketing Issue - 5
Canadian Retailer - The Marketing Issue - 6
Canadian Retailer - The Marketing Issue - Retail Currents
Canadian Retailer - The Marketing Issue - Under the Banner
Canadian Retailer - The Marketing Issue - 9
Canadian Retailer - The Marketing Issue - Retail: At Issue
Canadian Retailer - The Marketing Issue - 11
Canadian Retailer - The Marketing Issue - Canada Post Wins Prestigious ‘Retail Innovation’ Award
Canadian Retailer - The Marketing Issue - insert1
Canadian Retailer - The Marketing Issue - insert2
Canadian Retailer - The Marketing Issue - 13
Canadian Retailer - The Marketing Issue - 14
Canadian Retailer - The Marketing Issue - 15
Canadian Retailer - The Marketing Issue - 16
Canadian Retailer - The Marketing Issue - 17
Canadian Retailer - The Marketing Issue - 18
Canadian Retailer - The Marketing Issue - 19
Canadian Retailer - The Marketing Issue - Read a Flyer: Read a Consumer
Canadian Retailer - The Marketing Issue - 21
Canadian Retailer - The Marketing Issue - 22
Canadian Retailer - The Marketing Issue - 23
Canadian Retailer - The Marketing Issue - 24
Canadian Retailer - The Marketing Issue - 25
Canadian Retailer - The Marketing Issue - Millennial Engagement
Canadian Retailer - The Marketing Issue - 27
Canadian Retailer - The Marketing Issue - 28
Canadian Retailer - The Marketing Issue - 29
Canadian Retailer - The Marketing Issue - 30
Canadian Retailer - The Marketing Issue - 31
Canadian Retailer - The Marketing Issue - 32
Canadian Retailer - The Marketing Issue - 33
Canadian Retailer - The Marketing Issue - The Alliance With the Mostest
Canadian Retailer - The Marketing Issue - 35
Canadian Retailer - The Marketing Issue - 36
Canadian Retailer - The Marketing Issue - 37
Canadian Retailer - The Marketing Issue - Evolving With the Times
Canadian Retailer - The Marketing Issue - 39
Canadian Retailer - The Marketing Issue - 40
Canadian Retailer - The Marketing Issue - 41
Canadian Retailer - The Marketing Issue - Social Nation
Canadian Retailer - The Marketing Issue - 43
Canadian Retailer - The Marketing Issue - 44
Canadian Retailer - The Marketing Issue - 45
Canadian Retailer - The Marketing Issue - Marketing to Millennials— Every Segment of Them
Canadian Retailer - The Marketing Issue - 47
Canadian Retailer - The Marketing Issue - 48
Canadian Retailer - The Marketing Issue - Big Data Represents Big Opportunities for 21st Century Retail
Canadian Retailer - The Marketing Issue - 50
Canadian Retailer - The Marketing Issue - 51
Canadian Retailer - The Marketing Issue - 52
Canadian Retailer - The Marketing Issue - 53
Canadian Retailer - The Marketing Issue - Advertisers’ Index
Canadian Retailer - The Marketing Issue - cover3
Canadian Retailer - The Marketing Issue - cover4
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