Canadian Retailer - The Marketing Issue - 4

PUBLISHER'S DESK

Key RCC Win for
our RETAILERS

Canada's Anti-Spam Legislation (CASL)-
government suspends lawsuit provisions.
THE Government of Canada has

agreed to RCC request to suspend
CASL's lawsuit provisions. This
means that individuals or groups
will not be able to file for damages
for alleged violations of the law.
Enforcement will remain solely with
the Canadian Radio-television and
Telecommunications Commission
(CRTC) and the Federal Government.
These "private right of action" provisions would have created significant business uncertainty by allowing individuals to file for up to
$1 million per day per contravention in addition to actual damages.
They were scheduled to come into force on July 1st of this year.
RCC has been advocating that these provisions be delayed until
the Government had the opportunity to review the law. This review is
scheduled for later this year.
Canadians deserve an effective law that protects them from spam
and other electronic threats that lead to harassment, identity theft
and fraud. At the same time, Canadian businesses, charities and nonprofit groups should not have to bear the burden of unnecessary red
tape and costs to comply with the legislation
RCC applauds The Government for supporting a balanced approach
that protects the interests of consumers while eliminating any unintended consequences for retailers of all sizes and organizations that have
legitimate reasons for communicating electronically with Canadians.
For that reason, the Government will be asking a parliamentary
committee to review the legislation. RCC will continue to represent the
needs of the retail community to ensure that CASL continues to serve
consumers and retailers. Read more about RCC's victory on page 10.
In the coming months RCC will publish a guidebook to assist retailers in reviewing their CASL procedures and in ensuring all appropriate processes are in place to protect your business and your
customers' private information.
This victory is another example of the importance of coming together
to solidify the Voice of Retail. For those readers who are not members
of RCC, we hope that this victory as well as our work dealing with inbound online shipments from foreign sellers (www.retailcouncil.org/
levelplayingfield) will convince you of the benefits of belonging to RCC.
Thank you again for your support and enjoy this great issue of
Canadian Retailer magazine,

MAR K ETING | VOLUME 27 ISSUE 3

publisher

Diane J. Brisebois
S V P C o m m u n i c at i o n s a n d
M e m b e r R e l at i o n s

Caroline Hubberstey

senior director of marketing
a n d c o m m u n i c at i o n s

Branka Stavric

editor-in- chief

Sean C. Tarry
(416) 922-6678, ext. 286
starry@retailcouncil.org
art direction

Scope Media
hello@scopemedia.ca
senior writer

Robert Price

contributors

Denise Deveau, Jesse Donaldson, Stuart
Foxman, Andrew Hind, Andrew Menceles,
Craig Patterson, Dave Rodgerson
d i r e c t o r o f p u b l i c at i o n s

Angela Caroyannis
acaroyannis@naylor.com
project manager

Kim Davies
kdavies@naylor.com
sales manager

Bill McDougall
bmcdougall@naylor.com
editorial office

800 - 1881 Yonge Street, Toronto, ON M4S 3C4
Phone: (416) 922-6678 | Fax: (416) 922-8011
www.retailcouncil.org
a d v e r t i s i n g/ p r o d u c t i o n o f f i c e

Naylor (Canada) Inc.
300 - 1630 Ness Avenue,
Winnipeg, Manitoba R3J 3X1
Phone: (800) 665-2456 | Fax: (800) 709-5551
www.naylor.com
Canadian Retailer is published six times each
year by Retail Council of Canada. Members
receive complimentary copies of the magazine
with membership. The annual subscription
rate for non-members is $36.75 + tax.
Publication Mail Agreement No. 40064978
Return undeliverable Canadian addresses to:
Circulation Department, 1881 Yonge Street,
Suite 800, Toronto, Ontario M4S 3C4
cdnretailer@retailcouncil.org.
We welcome your article suggestions and any
photographs pertaining to retailing in Canada.
Please note the opinions expressed in Canadian
Retailer do not necessarily reflect those of Retail
Council of Canada. For article reprints, contact
Naylor (Canada) Inc. at 1-800-665-2456.

Diane J. Brisebois
President & CEO
Retail Council of Canada
Like RCC on Facebook
Follow RCC on Twitter @RetailCouncil
Connect with RCC on LinkedIn
Watch RCC at www.youtube.com/user/RetailCouncil

4|

CANADIAN RETAILER

| THE MARKETING ISSUE


http://www.retailcouncil.org http://www.naylor.com http://www.retailcouncil.org/ http://www.youtube.com/user/RetailCouncil

Table of Contents for the Digital Edition of Canadian Retailer - The Marketing Issue

Publisher’s Desk
Retail Currents
Under the Banner
Retail: At Issue
Canada Post Wins Prestigious ‘Retail Innovation’ Award
Read a Flyer: Read a Consumer
Millennial Engagement
The Alliance With the Mostest
Evolving With the Times
Social Nation
Marketing to Millennials— Every Segment of Them
Big Data Represents Big Opportunities for 21st Century Retail
Advertisers’ Index
Canadian Retailer - The Marketing Issue - Intro
Canadian Retailer - The Marketing Issue - cover1
Canadian Retailer - The Marketing Issue - cover2
Canadian Retailer - The Marketing Issue - 3
Canadian Retailer - The Marketing Issue - Publisher’s Desk
Canadian Retailer - The Marketing Issue - 5
Canadian Retailer - The Marketing Issue - 6
Canadian Retailer - The Marketing Issue - Retail Currents
Canadian Retailer - The Marketing Issue - Under the Banner
Canadian Retailer - The Marketing Issue - 9
Canadian Retailer - The Marketing Issue - Retail: At Issue
Canadian Retailer - The Marketing Issue - 11
Canadian Retailer - The Marketing Issue - Canada Post Wins Prestigious ‘Retail Innovation’ Award
Canadian Retailer - The Marketing Issue - insert1
Canadian Retailer - The Marketing Issue - insert2
Canadian Retailer - The Marketing Issue - 13
Canadian Retailer - The Marketing Issue - 14
Canadian Retailer - The Marketing Issue - 15
Canadian Retailer - The Marketing Issue - 16
Canadian Retailer - The Marketing Issue - 17
Canadian Retailer - The Marketing Issue - 18
Canadian Retailer - The Marketing Issue - 19
Canadian Retailer - The Marketing Issue - Read a Flyer: Read a Consumer
Canadian Retailer - The Marketing Issue - 21
Canadian Retailer - The Marketing Issue - 22
Canadian Retailer - The Marketing Issue - 23
Canadian Retailer - The Marketing Issue - 24
Canadian Retailer - The Marketing Issue - 25
Canadian Retailer - The Marketing Issue - Millennial Engagement
Canadian Retailer - The Marketing Issue - 27
Canadian Retailer - The Marketing Issue - 28
Canadian Retailer - The Marketing Issue - 29
Canadian Retailer - The Marketing Issue - 30
Canadian Retailer - The Marketing Issue - 31
Canadian Retailer - The Marketing Issue - 32
Canadian Retailer - The Marketing Issue - 33
Canadian Retailer - The Marketing Issue - The Alliance With the Mostest
Canadian Retailer - The Marketing Issue - 35
Canadian Retailer - The Marketing Issue - 36
Canadian Retailer - The Marketing Issue - 37
Canadian Retailer - The Marketing Issue - Evolving With the Times
Canadian Retailer - The Marketing Issue - 39
Canadian Retailer - The Marketing Issue - 40
Canadian Retailer - The Marketing Issue - 41
Canadian Retailer - The Marketing Issue - Social Nation
Canadian Retailer - The Marketing Issue - 43
Canadian Retailer - The Marketing Issue - 44
Canadian Retailer - The Marketing Issue - 45
Canadian Retailer - The Marketing Issue - Marketing to Millennials— Every Segment of Them
Canadian Retailer - The Marketing Issue - 47
Canadian Retailer - The Marketing Issue - 48
Canadian Retailer - The Marketing Issue - Big Data Represents Big Opportunities for 21st Century Retail
Canadian Retailer - The Marketing Issue - 50
Canadian Retailer - The Marketing Issue - 51
Canadian Retailer - The Marketing Issue - 52
Canadian Retailer - The Marketing Issue - 53
Canadian Retailer - The Marketing Issue - Advertisers’ Index
Canadian Retailer - The Marketing Issue - cover3
Canadian Retailer - The Marketing Issue - cover4
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