Canadian Retailer - The Marketing Issue - 7

RETAIL CURRENTS

A SINGLE VIEW OF THE CUSTOMER
According to research conducted by retail management
solution providers and consultants, CitiXsys, North
American consumers crave a more seamless omnichannel experience with the retailers they shop at.

46%

DRIVING LOYALTY
More than nine in ten Canadian consumers are
members of at least one loyalty program. This
proliferation of loyalty and rewards programs
makes it harder for retailers to stand out among
competitors. So what is it that really drives loyalty?

Percentage of consumers who want
retailers to do more to connect their
online and offline shopping experiences
by targeting them with offers and a more
personalized experience in both realms.

Percentage of consumers who say it's
important that retailers have a single view
of them as a customer, from both their
online and in-store shopping history.

43

66%
%

Prices

Selection

32% Their return policy
30% Trust in the brand
29% Their rewards program

67%
Source: PwC

EVERYDAY PURCHASES
In a recent study conducted by
BrandSpark, it was revealed that
everyday shopping purchases are
still driven in large part by value.
87% of consumers surveyed say
that they feel proud when they
get value and 75% review flyers
and promotions before shopping
looking for a deal. But how much
do brands matter when it comes
to everyday purchases?

66% of consumers
try new products
from brands they
trust most
45% say they're
loyal to brand
names

PRINT STILL FLIES
Some say that print is dead. This isn't true,
however, according to a study conducted by
BrandSpark concerning the readership of flyers
in Ontario and Quebec. Across all age groups
the print flyer is still the top flyer source:

60% don't care
about a brand
name as long
as the product
delivers what
they want

CALENDAR
eCom MTL 2017

Wednesday, September 13-Thursday, September 14
Montreal, QC
Loss Prevention 2017

Tuesday, September 19, 2017
International Centre, Mississauga, ON
Fall Edition: RCC's Retail Conditions Report

Leaders in Retail Breakfast Series:
Michael Medline, Sobeys

Thursday, October 5, 2017
International Centre, Mississauga, ON
Retail West 2017

Thursday, October 12, 2017
Pan Pacific Hotel, Vancouver, BC
For more information concerning RCC and other
industry events, visit www.retailcouncil.org/events.

www.retailcouncil.org/cdnretailer

Print
Flyer

Digital
Flyer

Flyer
Apps

18-34

73%

49%

34%

35-49

83%

52%

31%

50+

92%

38%

17%

DIGITAL HOLIDAY DEALS
According to Dig360 Consulting and Leger, Black
Friday online activity caught up to in-store shopping
activity in 2016.

40%

bought or
browsed instore only

[MEMBERS ONLY]

Wednesday, September 27, 2017
Online webinar

Age
Group

56%

39%

21%

bought or
browsed
online only

did both

Percentage of Canadians shopped (browsed
or bought) at a Canadian website for Black
Friday deals, up from 38% in 2013. This came at
the expense of physical stores, whose activity
was down from 73% in 2013 to 48% in 2016.

CANADIANS LOVE SOCIAL MEDIA
Statistics show that Canadians are more connected
and engaging online more than any other developed
country. According to Rapid Boost Marketing, seven
in ten people in Canada are plugged in to social
media. But where are Canadians logging in?

63%

20%

THE MARKETING ISSUE

12%
| CANADIAN RETAILER | 7


http://www.retailcouncil.org/events http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - The Marketing Issue

Publisher’s Desk
Retail Currents
Under the Banner
Retail: At Issue
Canada Post Wins Prestigious ‘Retail Innovation’ Award
Read a Flyer: Read a Consumer
Millennial Engagement
The Alliance With the Mostest
Evolving With the Times
Social Nation
Marketing to Millennials— Every Segment of Them
Big Data Represents Big Opportunities for 21st Century Retail
Advertisers’ Index
Canadian Retailer - The Marketing Issue - Intro
Canadian Retailer - The Marketing Issue - cover1
Canadian Retailer - The Marketing Issue - cover2
Canadian Retailer - The Marketing Issue - 3
Canadian Retailer - The Marketing Issue - Publisher’s Desk
Canadian Retailer - The Marketing Issue - 5
Canadian Retailer - The Marketing Issue - 6
Canadian Retailer - The Marketing Issue - Retail Currents
Canadian Retailer - The Marketing Issue - Under the Banner
Canadian Retailer - The Marketing Issue - 9
Canadian Retailer - The Marketing Issue - Retail: At Issue
Canadian Retailer - The Marketing Issue - 11
Canadian Retailer - The Marketing Issue - Canada Post Wins Prestigious ‘Retail Innovation’ Award
Canadian Retailer - The Marketing Issue - insert1
Canadian Retailer - The Marketing Issue - insert2
Canadian Retailer - The Marketing Issue - 13
Canadian Retailer - The Marketing Issue - 14
Canadian Retailer - The Marketing Issue - 15
Canadian Retailer - The Marketing Issue - 16
Canadian Retailer - The Marketing Issue - 17
Canadian Retailer - The Marketing Issue - 18
Canadian Retailer - The Marketing Issue - 19
Canadian Retailer - The Marketing Issue - Read a Flyer: Read a Consumer
Canadian Retailer - The Marketing Issue - 21
Canadian Retailer - The Marketing Issue - 22
Canadian Retailer - The Marketing Issue - 23
Canadian Retailer - The Marketing Issue - 24
Canadian Retailer - The Marketing Issue - 25
Canadian Retailer - The Marketing Issue - Millennial Engagement
Canadian Retailer - The Marketing Issue - 27
Canadian Retailer - The Marketing Issue - 28
Canadian Retailer - The Marketing Issue - 29
Canadian Retailer - The Marketing Issue - 30
Canadian Retailer - The Marketing Issue - 31
Canadian Retailer - The Marketing Issue - 32
Canadian Retailer - The Marketing Issue - 33
Canadian Retailer - The Marketing Issue - The Alliance With the Mostest
Canadian Retailer - The Marketing Issue - 35
Canadian Retailer - The Marketing Issue - 36
Canadian Retailer - The Marketing Issue - 37
Canadian Retailer - The Marketing Issue - Evolving With the Times
Canadian Retailer - The Marketing Issue - 39
Canadian Retailer - The Marketing Issue - 40
Canadian Retailer - The Marketing Issue - 41
Canadian Retailer - The Marketing Issue - Social Nation
Canadian Retailer - The Marketing Issue - 43
Canadian Retailer - The Marketing Issue - 44
Canadian Retailer - The Marketing Issue - 45
Canadian Retailer - The Marketing Issue - Marketing to Millennials— Every Segment of Them
Canadian Retailer - The Marketing Issue - 47
Canadian Retailer - The Marketing Issue - 48
Canadian Retailer - The Marketing Issue - Big Data Represents Big Opportunities for 21st Century Retail
Canadian Retailer - The Marketing Issue - 50
Canadian Retailer - The Marketing Issue - 51
Canadian Retailer - The Marketing Issue - 52
Canadian Retailer - The Marketing Issue - 53
Canadian Retailer - The Marketing Issue - Advertisers’ Index
Canadian Retailer - The Marketing Issue - cover3
Canadian Retailer - The Marketing Issue - cover4
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