Canadian Retailer - Fall 2014 - 31

Supplier partnerships

16% REDuCTION

Walmart partnered with suppliers to
reduce the overall GHG impact of their
packaging in Canadian stores.

packaging changes, as retailers tout their corporate social responsibility in promoting their environmental targets. Andrew
Telfer, Certified Sustainability CSR Practitioner at Walmart
Canada, highlights the company's continuing efforts after
reaching a global goal to reduce packaging by 5 per cent by
2013 (2008 baseline).
Loblaw made a public commitment in 2009 to cut packaging
in the control brand (private label) products by 5 per cent by
year-end 2015. That equates to getting rid of 11.8 million kilograms. To do it, the company has reduced everything from the
cap weight of its bottled beverage line to the thickness of its
President's Choice chicken wing cartons.
Whatever the driving force for packaging changes, the public
is watching. "Packaging is a priority," says Loblaw's Branson.
"As consumers become more educated, there's more of a demand to proactively reduce the footprint we leave on the world."

A 2014 Nielsen survey found that:

55%
52%

55%

Global consumers (42% in North
America) are willing to pay more for
products/services from companies
committed to positive social and
environmental impact.

52%

The global consumer's (32% in
North America) purchase decisions
partly depend on the packaging.

Lesson 2: tell consumers a story

Increasingly, those consumers are voicing that environmental performance overall, and often packaging in particular, influences their views and buying choices.
The Canadian Stewardship Services Alliance (CSSA), which
represents the recycling interests of Canadian businesses, released a survey of consumers in 2014.
What people say and do sometimes differ, reminds Alan
Blake, Executive Director of PAC NEXT. "Consumers tell you
sustainability is important, but they expect it to be part of the
value of product," he says.
PAC, the voice of Canada's packaging industry (and now
serving all of North America), created PAC NEXT to help the
industry transition towards a world without packaging waste.
Will packaging genuinely influence purchasing? Blake suggests consumers will be engaged when "you integrate sustainability into the overall product story."
www.retailcouncil.org/cdnretailer

Consumer Demand

55%

More than half of global consumers
would pay more for environmentally-friendly products and
environmental packaging if the
increase was small.

fall 2014 | cANADIAN REtAILER

| 31


http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Fall 2014

Table of Contents for the Digital Edition of Canadian Retailer - Fall 2014

Member Insights
Retails Currents
Retail: At Issue
Being Green
Big Gains in the Supply Chain Game Bringing Supplier Closer to Customers
Protect Your Retails Business Against Fraud
Clean Sweep
The Modern Era of Retail Enagagement
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Fall 2014 - cover1
Canadian Retailer - Fall 2014 - cover2
Canadian Retailer - Fall 2014 - 3
Canadian Retailer - Fall 2014 - Member Insights
Canadian Retailer - Fall 2014 - 5
Canadian Retailer - Fall 2014 - Retails Currents
Canadian Retailer - Fall 2014 - 7
Canadian Retailer - Fall 2014 - 8
Canadian Retailer - Fall 2014 - 9
Canadian Retailer - Fall 2014 - Retail: At Issue
Canadian Retailer - Fall 2014 - 11
Canadian Retailer - Fall 2014 - Being Green
Canadian Retailer - Fall 2014 - 13
Canadian Retailer - Fall 2014 - 14
Canadian Retailer - Fall 2014 - 15
Canadian Retailer - Fall 2014 - 16
Canadian Retailer - Fall 2014 - 17
Canadian Retailer - Fall 2014 - Big Gains in the Supply Chain Game Bringing Supplier Closer to Customers
Canadian Retailer - Fall 2014 - 19
Canadian Retailer - Fall 2014 - 20
Canadian Retailer - Fall 2014 - 21
Canadian Retailer - Fall 2014 - 22
Canadian Retailer - Fall 2014 - Protect Your Retails Business Against Fraud
Canadian Retailer - Fall 2014 - 24
Canadian Retailer - Fall 2014 - Clean Sweep
Canadian Retailer - Fall 2014 - 26
Canadian Retailer - Fall 2014 - 27
Canadian Retailer - Fall 2014 - 28
Canadian Retailer - Fall 2014 - 29
Canadian Retailer - Fall 2014 - 30
Canadian Retailer - Fall 2014 - 31
Canadian Retailer - Fall 2014 - 32
Canadian Retailer - Fall 2014 - 33
Canadian Retailer - Fall 2014 - The Modern Era of Retail Enagagement
Canadian Retailer - Fall 2014 - 35
Canadian Retailer - Fall 2014 - 36
Canadian Retailer - Fall 2014 - 37
Canadian Retailer - Fall 2014 - 38
Canadian Retailer - Fall 2014 - 39
Canadian Retailer - Fall 2014 - 40
Canadian Retailer - Fall 2014 - 41
Canadian Retailer - Fall 2014 - 42
Canadian Retailer - Fall 2014 - 43
Canadian Retailer - Fall 2014 - 44
Canadian Retailer - Fall 2014 - 45
Canadian Retailer - Fall 2014 - 46
Canadian Retailer - Fall 2014 - 47
Canadian Retailer - Fall 2014 - 48
Canadian Retailer - Fall 2014 - Advertiser's Index
Canadian Retailer - Fall 2014 - Retail Quick Tips
Canadian Retailer - Fall 2014 - cover3
Canadian Retailer - Fall 2014 - cover4
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