2014 kpmg WomEN IN REtAIL EXEcutIvE RouNDtABLE 1 2 3 4 5 6 7 8 9 THE MODERN ERA Of RETAIl ENGAGEMENT SOCIAl mEDIA, BIG DATA AND TAlENT mANAGEmENT Some of the brightest women in Canadian retail recently came together to talk about the issues that are driving the industry. The conversation took a natural turn toward technology and how each participant's organization is leveraging social media and big data to increase the relevance of their brands and strengthen their connection with customers. BY SEAN C. TARRY 34 | cANADIAN REtAILER | fall 2014