Canadian Retailer - Fall 2014 - 8
REtAIL cuRRENtS
WhAt'S NEW IN gRocERy?
Nielsen recently conducted a global survey into the marketing effectiveness in the retail landscape and some of
the drivers behind consumer behaviour. Here are the findings as they relate to Canadian grocery.
When shopping for groceries, what drives consumers to try something new or different?
3% Other
9% I changed my diet
9% My children wanted it
12% I was not satisfied with my regular brand
20% The packaging caught my attention
22% The ingredient list
22% It was featured in the store circular
23% I wanted it on impulse
26% The store display caught my attention
29% I saw an advertisement for it
32% A friend recommended it
35% I sampled the product in the store
36% I wanted to try a new flavour
68% It was on sale
for a good price
48% I had a coupon
50% I wanted to try something new
Calendar
Rcc EvENtS
INDuStRy EvENtS
Leaders in Retail Breakfast with Lee tappenden
NRF Big Show 2015
Wednesday, November 12, 2014
Sheraton Toronto Airport Hotel, Toronto, ON
holiday Retail conditions with peter Woolford
December 16, 2014
Webinar
Sunday, January 11 - Wednesday, January 14, 2015
Jacob K. Javits Convention Center, New York, NY
http://bigshow14.nrf.com
NRF protect
2015 Retail human Resources conference
Tuesday, March 31 - Wednesday, April 1, 2015
International Centre, Mississauga, ON
Tuesday, June 23 - Friday, June 26, 2015
Long Beach Convention and Entertainment Center,
Long Beach, CA
http://nrfprotect15.nrf.com
Retail Job Fair - Spring 2015
DX3 2015
Tuesday, April 21, 2015
Toronto Reference Library, 2nd Floor, Toronto, ON
For more information concerning RCC events,
visit www.retailcouncil.org/events.
8|
cANADIAN REtAILER | fall 2014
Wednesday, March 11 - Thursday, March 12, 2015
Metro Toronto Convention Centre, Toronto, ON
http://bigshow14.nrf.com
http://nrfprotect15.nrf.com
http://www.retailcouncil.org/events
Canadian Retailer - Fall 2014
Table of Contents for the Digital Edition of Canadian Retailer - Fall 2014
Member Insights
Retails Currents
Retail: At Issue
Being Green
Big Gains in the Supply Chain Game Bringing Supplier Closer to Customers
Protect Your Retails Business Against Fraud
Clean Sweep
The Modern Era of Retail Enagagement
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Fall 2014 - cover1
Canadian Retailer - Fall 2014 - cover2
Canadian Retailer - Fall 2014 - 3
Canadian Retailer - Fall 2014 - Member Insights
Canadian Retailer - Fall 2014 - 5
Canadian Retailer - Fall 2014 - Retails Currents
Canadian Retailer - Fall 2014 - 7
Canadian Retailer - Fall 2014 - 8
Canadian Retailer - Fall 2014 - 9
Canadian Retailer - Fall 2014 - Retail: At Issue
Canadian Retailer - Fall 2014 - 11
Canadian Retailer - Fall 2014 - Being Green
Canadian Retailer - Fall 2014 - 13
Canadian Retailer - Fall 2014 - 14
Canadian Retailer - Fall 2014 - 15
Canadian Retailer - Fall 2014 - 16
Canadian Retailer - Fall 2014 - 17
Canadian Retailer - Fall 2014 - Big Gains in the Supply Chain Game Bringing Supplier Closer to Customers
Canadian Retailer - Fall 2014 - 19
Canadian Retailer - Fall 2014 - 20
Canadian Retailer - Fall 2014 - 21
Canadian Retailer - Fall 2014 - 22
Canadian Retailer - Fall 2014 - Protect Your Retails Business Against Fraud
Canadian Retailer - Fall 2014 - 24
Canadian Retailer - Fall 2014 - Clean Sweep
Canadian Retailer - Fall 2014 - 26
Canadian Retailer - Fall 2014 - 27
Canadian Retailer - Fall 2014 - 28
Canadian Retailer - Fall 2014 - 29
Canadian Retailer - Fall 2014 - 30
Canadian Retailer - Fall 2014 - 31
Canadian Retailer - Fall 2014 - 32
Canadian Retailer - Fall 2014 - 33
Canadian Retailer - Fall 2014 - The Modern Era of Retail Enagagement
Canadian Retailer - Fall 2014 - 35
Canadian Retailer - Fall 2014 - 36
Canadian Retailer - Fall 2014 - 37
Canadian Retailer - Fall 2014 - 38
Canadian Retailer - Fall 2014 - 39
Canadian Retailer - Fall 2014 - 40
Canadian Retailer - Fall 2014 - 41
Canadian Retailer - Fall 2014 - 42
Canadian Retailer - Fall 2014 - 43
Canadian Retailer - Fall 2014 - 44
Canadian Retailer - Fall 2014 - 45
Canadian Retailer - Fall 2014 - 46
Canadian Retailer - Fall 2014 - 47
Canadian Retailer - Fall 2014 - 48
Canadian Retailer - Fall 2014 - Advertiser's Index
Canadian Retailer - Fall 2014 - Retail Quick Tips
Canadian Retailer - Fall 2014 - cover3
Canadian Retailer - Fall 2014 - cover4
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