Canadian Retailer - Fall 2015 - 6

retail currents
e-commerce innovation

retail growth

Toronto's Sherway Gardens opens renovated north expansion

E-commerce innovation celebrated

On September 28 in Toronto,
The winners of the 2015
Canada Post held its annual
Canada Post E-commerce
Canadian E-commerce Inawards are:
novation Awards. The awards
Best LArge Omni-chAnneL
retAiLer
celebrate leaders in Canada's
BEST Buy Canada
e-commerce industry, includBest smALL Omni-chAnneL
retAiLer
ing both established brands
PoPPy BarlEy
and emerging entrepreneurs,
Best LArge retAiLer
OnLine shOPPing
handing out $1 million in total
exPerience
prize package to the winners,
Frank & oak
Best smALL retAiLer
which includes shipping serviOnLine shOPPing
exPerience
ces, customized direct marketkayokoko
ing packages with data soluSwiMwEar inC.
tions, and marketing exposure.
mOst exciting stArt-uP
The Consumer Champion
ThalMiC laBS
Best custOmer
Award was won by the finalist
engAgement
that earned the most online
nErd BloCk
votes. The Canada Post EcOnsumer chAmPiOn
AwArd
commerce Innovator's Award
wEll.Ca
goes to an e-commerce comcAnAdA POst e-cOmmerce
innOvAtOr's AwArd
pany that has made a signifiShoPiFy
cant contribution to advancOmmunity imPAct AwArd
cing e-commerce in Canada,
ManiToBah MuklukS
as chosen by Canada Post.
The remaining winners were chosen by a panel of
industry experts: Diane J. Brisebois, President and
CEO of Retail Council of Canada; Sucharita MulpuruKodali, Principal Analyst on Forrester's eBusiness
Team , and principal author of RCC's 2015 E-commerce
Benchmark Survey; Duncan Payne, Hut2Hut Events
President and DX3 Co-founder; Rafe Petkovic, Google
Canada Head of Industry (Retail); and Stéphane Ricoul, founding President of eComMTL.

The expansion to Sherway's north wing has
been three years in the
making. It's part of a redevelopment plan that's
projected to cost Cadillac
Fairview in the region of
$550-million. Phase one
of the redevelopment just
opened this past September welcoming iconic
retailers Sporting Life,
Harry Rosen, Ted Baker
London, Judith & Charles,
Uno de 50, Maison Birks
and DAVIDS.
As part of the redevelopment, Harry Rosen is now a
24,000-square-feet "flagship" store, and a completely
renovated Hudson's Bay is now 225,000-square-feet. In
addition, a relocated Sporting Life is now 38,000-squarefeet, boasting many of the elements that have made
Sporting Life a frontrunner in experiential retailing.
"It is, I believe, a 'stunner'," says David Russell,
president of Sporting Life Inc.
The sporting goods retailer originally opened its
doors at Sherway Gardens in 1995. And almost to the
week 20 years later it's opened its doors again to what
Russell calls, "a spectacular new Sporting Life."
"The store is going to thrill a lot of shoppers," Russell
says. "And, the new design, along with our associates,
who have always truly been the hallmark to the success
of Sporting Life, are sure to continue to make the Sporting Life experience a positive and exciting one."

mobile search

Marketing on the go

Google has proclaimed 2015 to be the year that mobile search activity surpasses desktop search activity. In honour of this proclamation, and with the help of eMarketer, here are some interesting mobile-related stats that might
inform some of your next marketing decisions.

1525%

of Internet
users own a
smartphone.

British Columbia and
Ontario have the highest smartphone usage
in Canada.

People who use mobile phones -that's
roughly 87% of the
World's population.

80%

30%

6.8 billion+

Increase
in mobile
data usage
forecasted
between 2010
and 2015

6pm -12pm

72%

of consumers
want mobilefriendly sites.

36%

67%

of consumers are
of North Amerwilling to buy a
ican Internet trafproduct or use a
fic is on mobile service on a mobileand tablet.
friendly site.

canadian retailer | FALL 2015

40% of mobile searches
happen between 6pm
and 12pm.

15%

of in-store activities involve
conducting smartphone
searches about a product or
for a price comparison.

94%

of smartphone owners
look for local information on their phone.

http://www.wEll.Ca

Table of Contents for the Digital Edition of Canadian Retailer - Fall 2015