Canadian Retailer - Holiday 2014 - 48

partner message ReCCaRd

know your clients
and drive your sales

With accessible technology, and information being a click or fingertip away, today's shopper is
sophisticated, well-informed and always looking for the best deal and experience. Consumers,
who were once limited to a few choices, are now provided with endless options.
BROuGHT TO YOu BY ReCCARD
over recent years social shopping has become increasing-

ly popular, with shoppers connecting with friends to share
savings, planning purchases and accessing trusted suggestions and recommendations from those who know them
best. According to a recent consumer report by the Associated French Press-online sharing has a greater influence
on consumer behaviour. It is even more convincing than
price and brand, and almost as much as word-of-mouth.

catching up with technologies

Stores who choose to compete in this new era are those
who value a shopping experience that meets the individual needs of their clients, which should be omnichannel,
social and easily adoptable. Today's retailer must also be
more engaged with consumers and focus on pre- and posttransaction relational management that encourages lasting relationships.

Foreseeing success

A successful retailer, in today's fast-changing market, is
one who is at the forefront of technology. With 84 per cent
of Canadian consumers connected online or through smartphones, retailers are presented with a great opportunity to
transition from traditional marketing practices to foster personalized relationships that drive clients back more often.
Reccard is the solution for the retail industry that focuses on building a personal relationship between a store
and its clients. The platform is available on all devices,
and provides consumers with user-friendly tools to create
a hassle-free, fun and tailored store experience.
For more information about Reccard and the products
and services that it offers to help your business grow and
to help you better understand today's consumer, visit
www.reccard.com.

CREATE PROMOTIONS FOR
YOUR TARGET AUDIENCE IN A FLASH!
Get a strong record of success and boost your sales!

DISCOVER RECCARD TODAY
www.reccard.com | 1 888-957-6890

48 |

canadian retailer | holiday 2014


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Canadian Retailer - Holiday 2014

Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2014

Member Insights
Retail Currents
Retail: At Issue
Delighting the Empowered and Enabled Consumer
Technology Tips for Small Business
Retail Council of Canada and Google Help to Spark Retail
Social Workers
Chasing the “E-tail” to Keep Pace With the 24/7 Shopper
Know Your Clients and Drive Your Sales
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Holiday 2014 - cover1
Canadian Retailer - Holiday 2014 - cover2
Canadian Retailer - Holiday 2014 - 3
Canadian Retailer - Holiday 2014 - Member Insights
Canadian Retailer - Holiday 2014 - 5
Canadian Retailer - Holiday 2014 - Retail Currents
Canadian Retailer - Holiday 2014 - 7
Canadian Retailer - Holiday 2014 - 8
Canadian Retailer - Holiday 2014 - 9
Canadian Retailer - Holiday 2014 - Retail: At Issue
Canadian Retailer - Holiday 2014 - 11
Canadian Retailer - Holiday 2014 - 12
Canadian Retailer - Holiday 2014 - Delighting the Empowered and Enabled Consumer
Canadian Retailer - Holiday 2014 - 14
Canadian Retailer - Holiday 2014 - 15
Canadian Retailer - Holiday 2014 - 16
Canadian Retailer - Holiday 2014 - 17
Canadian Retailer - Holiday 2014 - 18
Canadian Retailer - Holiday 2014 - 19
Canadian Retailer - Holiday 2014 - 20
Canadian Retailer - Holiday 2014 - 21
Canadian Retailer - Holiday 2014 - 22
Canadian Retailer - Holiday 2014 - 23
Canadian Retailer - Holiday 2014 - 24
Canadian Retailer - Holiday 2014 - Technology Tips for Small Business
Canadian Retailer - Holiday 2014 - 26
Canadian Retailer - Holiday 2014 - 27
Canadian Retailer - Holiday 2014 - 28
Canadian Retailer - Holiday 2014 - 29
Canadian Retailer - Holiday 2014 - Retail Council of Canada and Google Help to Spark Retail
Canadian Retailer - Holiday 2014 - 31
Canadian Retailer - Holiday 2014 - 32
Canadian Retailer - Holiday 2014 - 33
Canadian Retailer - Holiday 2014 - Social Workers
Canadian Retailer - Holiday 2014 - 35
Canadian Retailer - Holiday 2014 - 36
Canadian Retailer - Holiday 2014 - 37
Canadian Retailer - Holiday 2014 - 38
Canadian Retailer - Holiday 2014 - 39
Canadian Retailer - Holiday 2014 - Chasing the “E-tail” to Keep Pace With the 24/7 Shopper
Canadian Retailer - Holiday 2014 - 41
Canadian Retailer - Holiday 2014 - 42
Canadian Retailer - Holiday 2014 - 43
Canadian Retailer - Holiday 2014 - 44
Canadian Retailer - Holiday 2014 - 45
Canadian Retailer - Holiday 2014 - 46
Canadian Retailer - Holiday 2014 - 47
Canadian Retailer - Holiday 2014 - Know Your Clients and Drive Your Sales
Canadian Retailer - Holiday 2014 - Advertiser's Index
Canadian Retailer - Holiday 2014 - Retail Quick Tips
Canadian Retailer - Holiday 2014 - cover3
Canadian Retailer - Holiday 2014 - cover4
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