Canadian Retailer - Holiday 2016 - 29
In-store technologies can help retailers deter shoplifting and gather evidence for committed offenses.
data, adding the ability to fix it remotely, and
even equipping them with RFID functionality.
As Miller explains, over time, many retailers have tried to remove some of these sensors
from the front of their stores, but eventually the
problem comes back and they reinstall them.
"Studies have shown that there is a demand
for this technology, as rudimentary as it is," he
says. "It has evolved in its look and now can be
concealed in the floor and put on doors...aesthetically it's nicer than it used to be. The ROI
on EAS historically have been very favourable.
Now, the next step is making them smarter and
tying them into other value-add technologies."
The first step in the evolution of retailers' loss
prevention strategies is the realization that collaboration among various divisions-from Operations to IT and Human Resources-is the key
to the best ROI and long-term success against
shrink. "While everyone has their own needs and
interests, the bottom line and goal of all retail departments is the need to sell more," Miller adds.
So, what are some of those next leading edge
loss prevention technologies that are helping
retailers sell more and lose less?
Replacing CCTV with IP cameras
As far as cameras, what Sears Canada and many other retailers have evolved to is replacing their existing closed circuit
television (CCTV) cameras with Internet Protocol (IP) based
cameras-a staple of the surveillance industry for years-not just
for the higher definition and better picture quality for evidence,
but also for their ability to monitor stores and retail facilities
remotely. Currently, Sears Canada has ten of their 2.0 Concept
stores on board with IP cameras. "This has been so successful
that we've partnered with operations and they've also used this
technology," says Berezowski.
"We've increased our investment in this area every year for
the last five years," he adds.
Sears Canada has also made a big investment in state-of-theart internal investigation kits. "Many retailers are now doing
this," Berezowski explains. "What we've done at Sears Canada
is give each region the wireless technology, so they don't have
to run wires and very quickly we can get wireless cameras and
standalone DVRs installed that can monitor their own playback
into the stores; this helps especially for more successful completion of internal theft cases."
Miller says that more and more retailers, like Sears Canada,
are realizing the cost of moving to IP cameras is worth it when
they see the return on investment. "What we are seeing in North
America, while it's tough to attach a percentage, but for many
THE LOSS PREVENTION ISSUE | CANADIAN RETAILER