Canadian Retailer - Holiday 2016 - 33

The systems do double duty. Cameras act to
deter theft and-as a result of their superior picture quality compared to analog counterparts
-aid in post-incident investigations, including
slip-and-fall fraud.
"There are certain features built into our cameras and into our analytics that track all this
for you and digitize it so it doesn't take you so
much time to go through all the data," Cory said,
adding: "Store managers use this intelligence to
improve decision-making, cut costs and identify
new business opportunities."
Examples include heat mapping to improve
store layouts, and monitoring customer flow to
optimize staffing levels during peak traffic times.
Big data's heavy load

This data becomes additional grist for the retailer's mill, a subject tackled during a roundtable discussion at the Loss Prevention Conference on big data. For some retailers, it was
conceded, the amount and complexity of available data is intimidating.
"We're getting feedback on what challenges
they're experiencing and we're redeveloping
and retooling our application to be able to meet
those needs," said Cory Adams, Vice President
of Global Client Services with solutions provider Sysrepublic.
He quoted a client to illustrate the point: "When
you're faced with everything, you look at nothing."
Said Dr. David Speights, Chief Data Scientist
with The Retail Equation: "If the market is not
ready for something that's too advanced, they
don't use it. An exception might be in the automated tools. The things that we do to authorize
returns are invisible to the end user. We can add
as much technology in there as we want."
Familiarity is a factor, according to Dr. Read
Hayes, Director of the Loss Prevention Research
Council. "Retailers now have been using analytics for a lot of the sales data, where they locate
new stores and things like that, so it's more pervasive, more accepted."
As for the future of big data in the retailer realm:
look for smarter, better integrated analytics.
"I still talk to people who are going to seven or
eight different sources to pull together one report,"
noted Adams. "That's our big push-to try and integrate all the data from all these different locations to put it in one platform just to make people's
lives a bit easier, and not have to spend hours pulling together reports from multiple areas."

www.retailcouncil.org/cdnretailer

THE LOSS PREVENTION ISSUE | CANADIAN RETAILER

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http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2016

PUBLISHER’S DESK
RETAIL CURRENTS
UNDER THE BANNER
INDUSTRY NEWS
RETAIL: AT ISSUE
RETAIL WEST 2016: HOW THE WEST WAS WON
TECHNOLOGY'S ROLE IN EMPOWERING CONSUMER-DRIVEN INNOVATION
TOTAL LOSS
TOP TECHNOLOGY TOOLS TO SHRINK YOUR SHRINK
LP CONFERENCE 2016: PROTECTING ORGANIZATIONS, AMPLIFYING PROFITS
GAINING GROUND IN THE FIGHT AGAINST LOSS
DTLQC 2016: CUSTOMER EXPERIENCE, ECONOMY AND THE RETAIL BRAND
ADVERTISER’S INDEX
Canadian Retailer - Holiday 2016 - bellyband1
Canadian Retailer - Holiday 2016 - bellyband2
Canadian Retailer - Holiday 2016 - cover1
Canadian Retailer - Holiday 2016 - cover2
Canadian Retailer - Holiday 2016 - insert1
Canadian Retailer - Holiday 2016 - insert2
Canadian Retailer - Holiday 2016 - 3
Canadian Retailer - Holiday 2016 - PUBLISHER’S DESK
Canadian Retailer - Holiday 2016 - RETAIL CURRENTS
Canadian Retailer - Holiday 2016 - UNDER THE BANNER
Canadian Retailer - Holiday 2016 - 7
Canadian Retailer - Holiday 2016 - INDUSTRY NEWS
Canadian Retailer - Holiday 2016 - 9
Canadian Retailer - Holiday 2016 - RETAIL: AT ISSUE
Canadian Retailer - Holiday 2016 - 11
Canadian Retailer - Holiday 2016 - RETAIL WEST 2016: HOW THE WEST WAS WON
Canadian Retailer - Holiday 2016 - 13
Canadian Retailer - Holiday 2016 - TECHNOLOGY'S ROLE IN EMPOWERING CONSUMER-DRIVEN INNOVATION
Canadian Retailer - Holiday 2016 - 15
Canadian Retailer - Holiday 2016 - 16
Canadian Retailer - Holiday 2016 - 17
Canadian Retailer - Holiday 2016 - 18
Canadian Retailer - Holiday 2016 - 19
Canadian Retailer - Holiday 2016 - 20
Canadian Retailer - Holiday 2016 - 21
Canadian Retailer - Holiday 2016 - 22
Canadian Retailer - Holiday 2016 - 23
Canadian Retailer - Holiday 2016 - TOTAL LOSS
Canadian Retailer - Holiday 2016 - 25
Canadian Retailer - Holiday 2016 - 26
Canadian Retailer - Holiday 2016 - 27
Canadian Retailer - Holiday 2016 - TOP TECHNOLOGY TOOLS TO SHRINK YOUR SHRINK
Canadian Retailer - Holiday 2016 - 29
Canadian Retailer - Holiday 2016 - 30
Canadian Retailer - Holiday 2016 - 31
Canadian Retailer - Holiday 2016 - LP CONFERENCE 2016: PROTECTING ORGANIZATIONS, AMPLIFYING PROFITS
Canadian Retailer - Holiday 2016 - 33
Canadian Retailer - Holiday 2016 - 34
Canadian Retailer - Holiday 2016 - 35
Canadian Retailer - Holiday 2016 - GAINING GROUND IN THE FIGHT AGAINST LOSS
Canadian Retailer - Holiday 2016 - 37
Canadian Retailer - Holiday 2016 - 38
Canadian Retailer - Holiday 2016 - 39
Canadian Retailer - Holiday 2016 - 40
Canadian Retailer - Holiday 2016 - 41
Canadian Retailer - Holiday 2016 - 42
Canadian Retailer - Holiday 2016 - 43
Canadian Retailer - Holiday 2016 - DTLQC 2016: CUSTOMER EXPERIENCE, ECONOMY AND THE RETAIL BRAND
Canadian Retailer - Holiday 2016 - 45
Canadian Retailer - Holiday 2016 - ADVERTISER’S INDEX
Canadian Retailer - Holiday 2016 - cover3
Canadian Retailer - Holiday 2016 - cover4
Canadian Retailer - Holiday 2016 - divider1
Canadian Retailer - Holiday 2016 - divider2
Canadian Retailer - Holiday 2016 - 55
Canadian Retailer - Holiday 2016 - 56
Canadian Retailer - Holiday 2016 - 57
Canadian Retailer - Holiday 2016 - 58
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