Canadian Retailer - Holiday 2016 - 40

PARTNER MESSAGE SONITROL

H1: VERIFIED RESPONSE:
A NECESSITY FOR RETAIL
SECURITY SYSTEMS
SPECIAL FROM SONITROL

EACH year, 98 per cent of alarm activations
across North America are deemed false alarms.
With this staggering number, police resources,
client time, and security technology is put to
waste in an immense way.
The best solution to combat this waste of time,
money, and resources is with a Verified Response
Policy. With a Verified Response Policy, alarm
owners or private security companies are responsible for verifying that an alarm is not false
and that there is a true security threat before
police will be dispatched. This verification can
be completed through a private, on-site security
guard, or through electronic surveillance (video
and/or audio verification). The cost of this should
be built into the price of the alarm system.
In the past decade across North America,
dozens of cities have implemented these laws
to ensure that authorities are dispatched to true
threats. Not only does this allocate resources better for security companies and police services, but it also means businesses can save money on false alarm fees and alleviate their
worry about whether a threat is real or not.
Like many other cities, the Toronto Police Services is planning to implement a Verified Response requirement in the future. Businesses and security system companies should push
to have a widespread Verified Response requirement. A verified response means that your business will have a faster police
response time and apprehension rate in case of a break-in. And,
you don't have to worry about false alarms or making judgement calls. Your security team takes out all the guesswork.
The average police response time is 85 per cent faster when
they're responding to verified security alarms. For example,
the average police response time for Sonitrol with a Verified
Response is just under 7 minutes, compared to the average
response time to non-verified alarms which is over 45 minutes. Further, because professionals can listen in or see an
intrusion, they are able to give live, crucial information to
the police which can lead to an arrest. Verified Responses,
whether video or audio, mean a faster police response time,
less damage or loss to your business, elimination of false
alarms and a higher apprehension rate.

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CANADIAN RETAILER | The Loss Prevention Issue

H2: The Sonitrol Solution

Sonitrol has been providing Verified Response
with our Verified Audio Detection and Sonavision
Verified Video for over 40 years. In the event of a
false alarm, Sonitrol offers a False Alarm Fine Guarantee-we will assist in canceling the fee or credit
your account for the fine. When an alarm is triggered,
our monitoring professionals can listen in or watch
live to verify if it's a true threat or a false alarm.
Video or Audio Verified Response is a great way
for businesses to reduce the number of reported
false alarms. As more cities enact this policy, we will
see a shift in the industry and the development of
improved verification technologies. Further, it will
improve the relationship between businesses, security companies, and police services while increasing apprehension rates across the industry.
For more information, visit www.sonitrolcanada.com

http://www.sonitrolcanada.com http://www.sonitrolcanada.com

Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2016