Canadian Retailer - Holiday 2016 - 57

CR: What do you think the retail store of the future will look like? What are some of the changes, both drastic
and subtle, that will occur over the next fifteen years or so?
Warner: No one can reasonably predict what will happen 15 years from
now, but one thing we know for sure
is that if we don't act aggressively today we will surely be left behind and
quickly become irrelevant. The retail
experience we know today will be
very, very different 15 years from now.
The changes that occur will dwarf
the changes of the last 75 years. Some
specific areas of change include:
*	 Data will inform every decision and
customer interaction with increased
focus on artificial intelligence,
cognitive computing, and predictive analytics requiring retailers to
invest in acquiring new skillsets.
*	 The number of physical stores
will decrease and the reliance on
online to achieve profitable sales
growth will increase.
*	 The amount of selling space in
stores will decrease and stores will
become experience centers with a
purpose of bringing the brand to
life and getting customers excited
about the products. Available product assortment will be expanded
dramatically and will be accessible
across every channel, with stores
showcasing select items and samples. Augmented reality, sensors,
connected products experiences
integrated with consumer devices,
and individualized service will
become mainstream.
*	 Stores' backrooms will increase in
size and automation and robotics
technologies will be leveraged to
enable stores to become efficient
supply chain nodes.

*	 There will be a single commerce
path (i.e. POS and online checkout
will converge)
*	 Digital assets and content will be
managed for broader utility (e.g.
sell to customers, equip sales associates) and Artificial Intelligence
will be leveraged to ensure the
content constantly evolves with
customers' needs.
*	 Automation, robotics, and biometrics will replace manual, repetitive tasks and remove customer
friction points (e.g. checkout, shelf
stocking, etc.)
*	 Service will be transformed with

	 As Warner points out, nobody can confidently predict
what the retail environment will look like 15 years from
now. But, it can be reasonably suggested that it will not
look like the retail environment of today. One thing about
retail that isn't ever going to change is the interaction
that's required between retailer and consumer. Despite
what you might think, whether that interaction will become greater or more subtle, be experienced in-person or
www.retailcouncil.org/cdnretailer

more leverage of digital channels
(e.g. screens in stores, video, social
media) with increased focus on
individual associates building
1:1 relationships with customers
across all channels.
*	 The last mile of order delivery will
leverage new methods to reduce
costs (e.g. Uber, autonomous cars,
crowdsource drivers, etc.)
*	 Connected product packaging and
SKU-level RFID will change how
retailers manage and distribute
their inventory and how customers
interact with products.

virtually, it will always be necessary. What will change is
the technology used to enhance and enabled it and the
level of personalization that will be achieved.
To take a look at the full 'Future of Retail' roundtable
conversation that was printed within the Fall 2016 issue
of Canadian Retailer, visit www.retailcouncil.org/
publications/canadian-retailer

LOSS PRVENTION ISSUE | CANADIAN RETAILER

| 51


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Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2016

PUBLISHER’S DESK
RETAIL CURRENTS
UNDER THE BANNER
INDUSTRY NEWS
RETAIL: AT ISSUE
RETAIL WEST 2016: HOW THE WEST WAS WON
TECHNOLOGY'S ROLE IN EMPOWERING CONSUMER-DRIVEN INNOVATION
TOTAL LOSS
TOP TECHNOLOGY TOOLS TO SHRINK YOUR SHRINK
LP CONFERENCE 2016: PROTECTING ORGANIZATIONS, AMPLIFYING PROFITS
GAINING GROUND IN THE FIGHT AGAINST LOSS
DTLQC 2016: CUSTOMER EXPERIENCE, ECONOMY AND THE RETAIL BRAND
ADVERTISER’S INDEX
Canadian Retailer - Holiday 2016 - bellyband1
Canadian Retailer - Holiday 2016 - bellyband2
Canadian Retailer - Holiday 2016 - cover1
Canadian Retailer - Holiday 2016 - cover2
Canadian Retailer - Holiday 2016 - insert1
Canadian Retailer - Holiday 2016 - insert2
Canadian Retailer - Holiday 2016 - 3
Canadian Retailer - Holiday 2016 - PUBLISHER’S DESK
Canadian Retailer - Holiday 2016 - RETAIL CURRENTS
Canadian Retailer - Holiday 2016 - UNDER THE BANNER
Canadian Retailer - Holiday 2016 - 7
Canadian Retailer - Holiday 2016 - INDUSTRY NEWS
Canadian Retailer - Holiday 2016 - 9
Canadian Retailer - Holiday 2016 - RETAIL: AT ISSUE
Canadian Retailer - Holiday 2016 - 11
Canadian Retailer - Holiday 2016 - RETAIL WEST 2016: HOW THE WEST WAS WON
Canadian Retailer - Holiday 2016 - 13
Canadian Retailer - Holiday 2016 - TECHNOLOGY'S ROLE IN EMPOWERING CONSUMER-DRIVEN INNOVATION
Canadian Retailer - Holiday 2016 - 15
Canadian Retailer - Holiday 2016 - 16
Canadian Retailer - Holiday 2016 - 17
Canadian Retailer - Holiday 2016 - 18
Canadian Retailer - Holiday 2016 - 19
Canadian Retailer - Holiday 2016 - 20
Canadian Retailer - Holiday 2016 - 21
Canadian Retailer - Holiday 2016 - 22
Canadian Retailer - Holiday 2016 - 23
Canadian Retailer - Holiday 2016 - TOTAL LOSS
Canadian Retailer - Holiday 2016 - 25
Canadian Retailer - Holiday 2016 - 26
Canadian Retailer - Holiday 2016 - 27
Canadian Retailer - Holiday 2016 - TOP TECHNOLOGY TOOLS TO SHRINK YOUR SHRINK
Canadian Retailer - Holiday 2016 - 29
Canadian Retailer - Holiday 2016 - 30
Canadian Retailer - Holiday 2016 - 31
Canadian Retailer - Holiday 2016 - LP CONFERENCE 2016: PROTECTING ORGANIZATIONS, AMPLIFYING PROFITS
Canadian Retailer - Holiday 2016 - 33
Canadian Retailer - Holiday 2016 - 34
Canadian Retailer - Holiday 2016 - 35
Canadian Retailer - Holiday 2016 - GAINING GROUND IN THE FIGHT AGAINST LOSS
Canadian Retailer - Holiday 2016 - 37
Canadian Retailer - Holiday 2016 - 38
Canadian Retailer - Holiday 2016 - 39
Canadian Retailer - Holiday 2016 - 40
Canadian Retailer - Holiday 2016 - 41
Canadian Retailer - Holiday 2016 - 42
Canadian Retailer - Holiday 2016 - 43
Canadian Retailer - Holiday 2016 - DTLQC 2016: CUSTOMER EXPERIENCE, ECONOMY AND THE RETAIL BRAND
Canadian Retailer - Holiday 2016 - 45
Canadian Retailer - Holiday 2016 - ADVERTISER’S INDEX
Canadian Retailer - Holiday 2016 - cover3
Canadian Retailer - Holiday 2016 - cover4
Canadian Retailer - Holiday 2016 - divider1
Canadian Retailer - Holiday 2016 - divider2
Canadian Retailer - Holiday 2016 - 55
Canadian Retailer - Holiday 2016 - 56
Canadian Retailer - Holiday 2016 - 57
Canadian Retailer - Holiday 2016 - 58
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