Canadian Retailer - The Technology & e-Commerce Issue - 11

Ingenico is building next generation
It's imperative to innovate and find better ways to improve communication options and open
the customer experience. From biometrics to beacons, the software architectures into our newcheckout experience, wherever that takes place, will dramatic- est payment terminals. This will
ally change within the next few years. However, security can- help facilitate the adoption of new
not be an afterthought. Security should be at its core.
capabilities to improve the consumIngenico takes its responsibility to businesses and consum- er experience, without comprising
ers alike to create secure payment experiences very seriously. payment security.
While online breaches make headlines on what
seems to be a daily basis, the in-store world isn't
immune to breaches either, with many preeminent
companies among those targeted.
There is a constant struggle to balance security
with the customer experience, as was seen with
the introduction of EMV chip cards. EMV chip
cards are more secure than their predecessors.
However, the improved security measures add
time and complexity to the checkout process that
negatively impacts the consumers experience.
The quick adoption of NFC technology helps
reset that balance. Digital wallets and tap-and-go
payments have quickly gained in popularity, to
a point where they will soon eclipse chip based
transactions. This is due to the effective blending
of security and the customer experience. When
these two factors are in harmony, you have a greatPreparing for tomorrow today for continued growth and success.
er chance of payment innovation that resonates.
As consumers routinely shift beBeing ready for tomorrow today
tween digital experiences, retailers
Tomorrow's retail experience will be global and omnichan- need to proactively solve the painnel. Consumers are using their device in-store to review prod- points unique to each of these chanucts and compare competitor pricing. They are also shopping nels. Security will always be a top
online and picking up in-store. Our digital and physical experi- concern for businesses and consumences are blending into one.
ers alike, and protecting both is the
Retailers who embrace an online strategy to complement responsibility of all in the payment
the in-store presence have seen steady growth year-over-year, ecosystem, including Ingenico. The
after their multi-channel adoption. The need for omnichannel challenge is doing so without losing
offerings has even found resonance with the digital-only retail- sight of the customer experience or
ers who are now investing in brick-and-mortar locations.
creating unnecessary barriers. The
Historically, Ingenico has been focused on the in-store ter- landscape has changed, the arena is
minal business, and naturally evolved with the creation of not what it once was, and we will be
mobile and self-serve options. However, recognizing the need presented with new ways to create
for a multi-channel solution to support our customers, we have remarkable experiences for retailmade multiple acquisitions to ensure that we stayed at the ers and brands alike. Ingenico is inforefront of this change. With these acquisitions, we hope to vesting in your future today. Let us
be able to deliver a truly global, omnichannel payment experi- show you.
ence for our customers.
Being prepared for tomorrow also requires us to ensure that
our in-store offerings remain relevant with changing consumer For more information about Ingenico
and merchant needs. In 2010, all Ingenico terminals included and the product and services it provides, visit www.ingenico.com.
NFC capabilities, due to the expected proliferation of contactless. Since the average payment terminal can last anywhere between six to eight years in the field, terminals being designed
today must be able to handle the payment needs of businesses well past 2020. To prepare for the businesses of the future,
Payment security cannot be forgotten in innovation

www.retailcouncil.org/cdnretailer

THE TECHNOLOGY & E-COMMERCE ISSUE

| CANADIAN RETAILER | 1 1

http://www.ingenico.com http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - The Technology & e-Commerce Issue