Canadian Retailer - The Technology & e-Commerce Issue - 53

PARTNER MESSAGE INTERAC

quarters of mobile payers who did not use a mobile wallet said
	With our own TSP, we can
they would if more merchants accepted mobile transactions.
innovate and build quickly upon
	 Canadians continue to adopt new technologies like mobile,
the ubiquity of our network to
so they can pay for whatever they want, however they want
create more payment options. Our
and whenever they want. At Interac, we've built on the
innovation potential is huge. We
'cashless' momentum by introducing mobile payment options
started with mobile at the POS first,
that consumers have come to rely on for their everyday
but our journey will continue quickly
transactions-Interac Debit on Apple Pay, Android Pay and
into 2018 for in-app and in-browser
most recently Samsung Pay-which are accepted wherever
payments and social commerce.
Interac Flash payments are accepted.
The Interac TSP will underpin a
	 For retailers, rapid innovations in payments doesn't come
whole host of new transaction types
without challenges, but we're here to help. With point-of-sale
as we evolve the technology and
terminals across Canada, many of them already capable of
open up our API asset to developers.
accepting contactless payments such as Interac Flash, we have
Through this collaboration, we'll
created a ubiquitous, secure and
be in a position to enable
cost-effective network. This means ACCORDING TO THE
e-commerce payments in a
that many retailers can already offer 2015 DELOITTE REPORT,
meaningful way.
the mobile payment experience TECHNOLOGY, MEDIA AND 	 The digitization of retail
consumers are coming to expect.
is still in the early stages.
TELECOMMUNICATIONS
We're seeing online and
PREDICTIONS, MOBILE
What can mobile do for you?
offline commerce coming
PAYMENTS VIA SMART	 A mobile-first strategy is at the
together and creating new
heart of our innovation pipeline PHONES ARE EVEN
customer experiences. We
because of consumer demand. But we MORE SECURE WHEN
don't know what wallet will
also believe it offers our retailers the AUTHENTICATION VIA
win the hearts and minds
edge they need to stay competitive. A FINGERPRINT OR EYE
of Canadians, but we know
We know that mobile wallets will SCAN ARE USED
we need to be ready to help
gain traction with the growth of
retailers build stronger relationships
e-commerce. As online and offline commerce continues to blur
with their customers by offering the
into a new customer experience, customer expectations are
many desired options. Our ubiquity,
growing when it comes to what their mobile wallets can do for
scalability and security give us a
them. We are working with partners to bring new e-commerce
unique position in the market to
solutions to market for both retailers and consumers, including
deliver on customer needs and wants.
secure and convenient ways to pay for in-app and in-browser
	 But one thing is clear: together,
transactions directly from their bank account.
we need to make digital payment
	 As adoption grows, security is crucial to maintaining consumer
options for Canadians so good that
confidence. According to the 2015 Deloitte report, Technology,
they simply couldn't fathom using
Media and Telecommunications Predictions, mobile payments
another nickel again.
via smartphones are even more secure when authentication
via a fingerprint or eye scan are used. Since that report was
written, new smartphone features, such as the iPhone X's facial
For more information concerning the
ways Interac can help your business
recognition technology, are making the use of different types
enter the cashless age, visit
of biometric authentication more accessible to consumers.
www.interac.ca/digitalpayments.

Interac's mobile initiative

	 With the move to mobile, we invested in the Interac
Token Service Provider which is our platform for tokenized
transactions required for secure e-commerce transactions.
Mobile transactions are completed without the need to transfer
any personal financial information, reducing the risk of theft
and fraud.

50 |

CANADIAN RETAILER

| THE TECHNOLOGY & E-COMMERCE ISSUE
http://www.interac.ca/digitalpayments
Table of Contents for the Digital Edition of Canadian Retailer - The Technology & e-Commerce Issue
