Canadian Retailer - The Technology & e-Commerce Issue - 7

CANADIANS' MOBILE APP USE ON THE RISE
According to the latest numbers from Yahoo Inc. subsidiary Flurry, Canadian mobile app use continues to grow.

+74 %

+172%

60%
+98 %

+11%
Canada

World

74% - The percentage increase of
mobile app use among Canadians
in 2016, far exceeding the global
average of 11 per cent.

60% - The percentage of app
time spent by Canadians on
"messaging and social" apps
such as Facebook and Snapchat
to connect with colleagues,
friends and family.

LOCAL IS WHERE IT'S AT
Where is your next meal coming
from? Do you care? According
to Ipsos' Global Trends report,
most of us do care where our
food comes from, with the shift
toward local continuing to pick
up steam.
68% of global consumers who say
they are more likely to purchase
products that are locally grown.
In 19 of the 23 countries surveyed,
two-thirds or more want local.
47% of those surveyed make it a
priority to eat foods that are organic.
53% of survey respondents are
willing to pay more for packaging
that will help food stay fresh longer.

A CASHLESS COUNTRY?
A recent survey conducted by Payments
Canada has found that half of Canadians are
ready to do away with banknotes and coins
for greater convenience, even though it might
mean less privacy.
50% of Canadians
are ready to get rid
of bills and coins.

1/3 say they are
ready to get
rid of personal
cheques.

48% say that they'd be willing to sacrifice some of their
privacy to pay digitally.
13% of Canadians already
have a digital wallet.
50% of Canadians express anxiety
when it comes to digital wallets,
while 42% say that they're excited
by the prospect.

ARTIFICIAL INTELLIGENCE COULD MAKE
SMART BUSINESS SENSE
For those of us who continue to ponder the viability of
implementing artificial intelligence into our businesses, a new white paper commissioned by Salesforce
and developed by International Data Corporation
might shed new light on your thinking.
The global revenue increase
that could be prompted by
artificial intelligence activities
for CRM-related fields.
The anticipated boost for
Canadian business revenues
by 2021 as a result of artificial
intelligence enabled CRM.
The number of new jobs by 2021
associated with artifical intelligence.
The anticipated increase in productivity by Canadian businesses
as a result of artificial intelligence.
Expenses are expected to be
lowered by $7 billion.
www.retailcouncil.org/cdnretailer

Social
Sports
app use app use

98% - The percentage
growth in Canadians'
social app use. However,
this growth is dwarfed
by the whopping 172%
growth in sports app
use. Health and fitness;
shopping; and business
and finance apps, all of
which had 55 per cent
growth or more, rounded out the top five.

CALENDAR
NRF 2018: Retail's Big Show

Sunday, January 14, 2018 - Tuesday, January 16, 2018
Jacob K. Javits Convention Center, New York, NY
RCC's Retail Marketing Conference 2018

Thursday, April 12, 2018
The Delta Hotels Toronto, Toronto, ON
Retail Innovation Conference

Tuesday, May 1 - Wednesday, May 2, 2018
Convene, New York, NY
STORE 2018

Tuesday, May 29, 2018 - Wednesday, May 30, 2018
Toronto Congress Centre, Toronto, ON
Canadian Grand Prix New Product Awards

Wednesday, May 30, 2018
Toronto Congress Centre, Toronto, ON

For more information concerning RCC and other industry
events, visit www.retailcouncil.org/events.

THE TECHNOLOGY & E-COMMERCE ISSUE

| CANADIAN RETAILER | 7

http://www.retailcouncil.org/events http://www.retailcouncil.org/cdnretailer

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