Ear to the Ground - Spring 2013 - (Page 9)
BY K H RYS A N N E K E R R, CG A , V P OF COM M U N ICAT IONS/ PROGR A M DE V E LOPM E N T
811 Logo to be Featured at
NASCAR Sprint Cup Series
Races this Year
THIS DIGGING SEASON, NASCAR fans will be seeing plenty of
the 811 logo on the racetrack. Driver Joey Logano will man the No.
22 Shell/Pennzoil Ford Fusion in the Sprint Cup Series for Penske
Racing in 2013 in support of safe digging practices.
NASCAR is one of the primary ways CGA reaches the digging
public, due to CGA research that indicates half of homeowners who
plan to dig each year either attended a NASCAR race or watched
one on TV during the previous year.
Thanks to Shell Pipeline Company, a Platinum Sponsor of CGA,
Logano’s no. 22 car will also be sporting the 811 logo on its decklid
and camera panel at three Sprint Cup races during National Safe
Digging Month this April. Be sure to tune in to each of the three
races, taking place in Martinsville, Va., on April 7; Fort Worth,
Texas, on April 13; and Richmond, Va., on April 27. Check your local
TV listings for broadcast information.
NASCAR fans will also see the 811 logo promoted on Logano’s
no. 22 decklid at the Toyota/Save Mart 350 at Sonoma Raceway in
California on June 23, courtesy of Shell.
To round off the digging season, driver Greg Biffle will display
the 811 logo on the decklid, lower hood, camera panel and rocker
panels of his no. 16 3M Ford Fusion on 8/11 Day (August 11) at
Watkins Glen International in Watkins Glen, N.Y., courtesy of 3M.
Racing fans and sports aficionados will certainly be exposed
to the call-before-you-dig message thanks to CGA’s alliance with
both Shell and 3M. Additional promotions with auto racing will be
announced later this spring and summer, so stay tuned.
S P R I N G 13
Table of Contents for the Digital Edition of Ear to the Ground - Spring 2013
GET THE WHOLE PICTURE
811 LOGO TO BE FEATURED AT NASCAR SPRINT CUP SERIES RACES THIS YEAR
WHERE WE ARE TODAY
10TH ANNIVERSARY SYMPOSIUM
BILL 8 IS LAW: NOW WHAT?
ECLRT AND SUE – NATURAL TRANSIT PARTNERS
HALL OF FAME/MEMBER OF THE YEAR
PAST MEMBER OF THE YEAR AWARDS AND HALL OF FAME INDUCTEES
EXCAVATOR OF THE YEAR AWARDS
IMPORTANT INFORMATION: REVISED FEE SCHEDULES – EFFECTIVE: MAY 1, 2013
INDEX OF ADVERTISERS
Ear to the Ground - Spring 2013