Government Connections - Spring/Summer 2018 - 14

Advertorial

Innovation Through
Collaboration
By Amanda Toy, CMP, CGMP, GMS, CTA
Director of Sales, Greater Lansing CVB

S

ome trends are easy
to spot: bell-bottom
jeans, big hair, leather
pants, thick-framed eye
glasses... We all know the latest
trends in fashion, but are we on
the up-and-up with a hot new
trend in business and meeting
planning? Take a lesson from our
Convention and Visitor Bureaus.
What's the hot trend upon which
everyone's getting focused?

COLLABORATION, COLLABORATION,
COLLABORATION.

It takes a village to put together
a successful event, so make sure
you're utilizing that village for
optimal, innovative conferences
and conventions. Ask yourself
these important questions.
How can I increase success
through increased collaboration?
How can I collaborate with likemissioned departments
or offices?
How can I collaborate with
suppliers or organizations in
which I am a member?

Collaboration is critical amongst
internal departments within your
own organization. Be Honest.
Do you play well in the sandbox
with others? Look at it this way you can build a killer sandcastle
by yourself, sure, but think of
the kingdom you can build by
incorporating other ideas and
your team's efforts.
When planning training events,
consider consolidating sessions
to optimize time and increase
collaboration opportunities.
Maybe hold a collaborative
conference where these trainings
are at the same venue and on
the same day, with roundtable
conversations amongst different
groups over breaks and lunch?
Instead of holding multiple
education events, CVBs are
holding LARGER events with
higher-level speakers and inviting
their members, clients, and other
stakeholders. What different
group types do you serve?
How can you get them to train
together?
Collaborate with your local
organizations - for me that means

MI-SGMP, among others. Join
boards and committees and get
inspired by all the new things
you'll learn by simply being in the
right place at the right time.
Collaborate with a local university.
Can you tap into any local
education resources? Is there
a local university where you
can pull a student panel, or
draw upon expert professors as
affordable speakers? Are you
hosting the event in your capital
city with access to legislators
for networking or speaking
engagements? Many of them are
in your backyard and can build
credibility for your event.
It takes a village, and CVBs
get that. Contact your CVB, let
them continue the conversation
with you on collaboration in the
communities you live, work and
book events! 


http://www.lansing.org

Table of Contents for the Digital Edition of Government Connections - Spring/Summer 2018

President’s Letter
Executive Director’s Corner
2018 NEC: Chart Your Course
Extroverts and Introverts Can Play Well Together!
Meetings Sector Drives U.S. Economy
Superheroes Circle
CGMP Corner
SGMP Nation
Advertisers’ Index
Government Connections - Spring/Summer 2018 - Intro
Government Connections - Spring/Summer 2018 - cover1
Government Connections - Spring/Summer 2018 - cover2
Government Connections - Spring/Summer 2018 - 3
Government Connections - Spring/Summer 2018 - 4
Government Connections - Spring/Summer 2018 - 5
Government Connections - Spring/Summer 2018 - President’s Letter
Government Connections - Spring/Summer 2018 - Executive Director’s Corner
Government Connections - Spring/Summer 2018 - 8
Government Connections - Spring/Summer 2018 - 9
Government Connections - Spring/Summer 2018 - 2018 NEC: Chart Your Course
Government Connections - Spring/Summer 2018 - 11
Government Connections - Spring/Summer 2018 - 12
Government Connections - Spring/Summer 2018 - Extroverts and Introverts Can Play Well Together!
Government Connections - Spring/Summer 2018 - 14
Government Connections - Spring/Summer 2018 - 15
Government Connections - Spring/Summer 2018 - Meetings Sector Drives U.S. Economy
Government Connections - Spring/Summer 2018 - 17
Government Connections - Spring/Summer 2018 - 18
Government Connections - Spring/Summer 2018 - Superheroes Circle
Government Connections - Spring/Summer 2018 - 20
Government Connections - Spring/Summer 2018 - CGMP Corner
Government Connections - Spring/Summer 2018 - SGMP Nation
Government Connections - Spring/Summer 2018 - 23
Government Connections - Spring/Summer 2018 - 24
Government Connections - Spring/Summer 2018 - 25
Government Connections - Spring/Summer 2018 - Advertisers’ Index
Government Connections - Spring/Summer 2018 - cover3
Government Connections - Spring/Summer 2018 - cover4
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