Government Connections - Fall 2016 - 20
F E AT U R E
S cial M dia
BY CORBIN BALL
CORBIN BALL & CO.
ocial media and events, at their core, bring people together.
When used properly, they should go hand-in-hand. Social
media providers have recognized this and are increasingly
becoming more event-centric in their product offerings.
Here are a few new ways that this is happening.
Corbin Ball, CMP, CSP, is a professional speaker and consultant focusing
on meetings technology. With 20 years of experience running international
citywide technology meetings, he now helps clients worldwide use technology
to save time and improve productivity. He can be contacted at his website
Corbin Ball & Co. - Meetings Technology Headquarters and followed on
Facebook is the largest social media channel with 1.67 billion users
(1 in 5 on this planet).
* It has long had an Events Page option for their Business Pages.
* Last year, for Facebook Business Pages, "Call to Action" buttons were
added including a "Sign Up" button. Every event planner using an online
registration form should consider including this "Sign Up" button on
their FB Event page linking to their event registration page.
* In April 2016, Facebook partnered with Ticketmaster and Eventbrite
allowing attendees to register directly on their Facebook pages. With an
API (Application Program Interface), this should become more common
with other online registration providers.
* In April 2016, Facebook added a video tab to their mobile apps bringing
live steaming, Facebook Live, to events and groups in direct competition
to Periscope (see below). It is possible to go live in Facebook Groups
and Facebook Events. Interactivity is built in with Live Reactions for
viewers to express their feelings. Reportedly 10 times more comments
have been received on Facebook Live videos than on regular videos.
Also, check out the Facebook Live Map on your desktop where people
in more than 60 countries share real-time video.
GOVERNMENT CONNECTIONS | FALL/WINTER 2016
Instagram, with 400 million users,
is owned by Facebook. The inherently
visual and mobile nature of this app has
proven to be helpful and is increasingly
used at events and exhibitions.
* Instagram has become a common
component of social walls, event
photo booths such as ChirpE and
selfie mirrors. These tools can boost
brands and greatly amply social media
activity at events and tradeshows to a
* Instagram uses Twitter hashtags
and should be incorporated in all
* Both photos and videos (up
to 15 seconds) can be posted
about the events.
* In January 2016, Instagram started
curating videos about live events.
Although these have centered
on large sporting events, it is an
indication of the recognition of the
importance of events.
* In August 2016, Instagram announced
their 24-hour video posting service
called Stories - essentially a clone of
Snapchat's Story feature.