Government Connections - Fall 2016 - 21


Channels

Event-Centric

TWITTER/PERISCOPE

SNAPCHAT
Snapchat, with 100 million daily active
users, is much more than an app for
teenagers to send disappearing chat
messages. They have made a number of
moves to make their app more event-centric.
* The Snapchat "Story" feature displays
content for 24 hours and could be a
natural for many events.
* Snapchat experts can help plan a
Snapchat event marketing campaign.
* Last year, the "Our Story" feature
become available with direct applications
for events. It allows multiple users to
contribute to a public collection of photos
and videos based around a specific
geo-fenced area (the event location).
These custom "Our Story" geofilters have
been a significant success with users
snapping events.
* Targeting the "ultimate event," Snapchat
will dedicate a live story channel for the
2016 Olympic Games.

When used properly,
social media and events
should go hand-in-hand.
Social media providers
have recognized this and
are increasingly becoming
more event-centric
in their product offerings.

Twitter, with more than 332 million active users, provided the original
social media back channel for events. Making its major debut at the
2007 SXSW conference, the Twitter hashtag is now a central social
media search phrase at many events, and is used across multiple
social channels. As of May 2016, Twitter is No. 1 in the iTunes App
Store emphasizing the importance of their mobile strategy (more than
88 percent of all tweets are mobile).
* Twitter acquired Periscope in January 2015. This live video streaming
app was the Apple "App of the Year" for 2015 with over 10 million
active users.
* Periscope is increasingly used at events for event marketing and for
attendees to share their experiences (for up to 24 hours) with each other
and to a larger audience.
* As Periscope is owned by Twitter, it is easy to promote these "scopes"
using a Twitter profile and event hashtag. When you go live in
Periscope, the Twitter bird can be selected so that your steam can be
broadcast live into Twitter (in addition to the Periscope app).
* Also, although the Periscope streams are only viewable for 24 hours,
there is an option to save a recording to your camera roll which then
can be uploaded to Facebook or YouTube for longer lasting post-event
promotion. Periscope is currently (May 2016) in beta testing to allow for
saving the videos permanently within the Periscope app cloud.

LINKEDIN
LinkedIn, recently purchased by Microsoft, with 433 million users,
has finally made a move to video content created by users. Released in
August 2016, it started as a invitation-only group of about 500 LinkedIn
power influencers making Quroa-like short videos in responses to
questions put to them. It will likely be expanded to more users in
the future.

www.sgmp.org

21


http://www.sgmp.org

Table of Contents for the Digital Edition of Government Connections - Fall 2016

President’s Letter
Going Places
Safe & Sound: Meeting Security in Today’s World
Be a Leader: The Five Components to Results Management
Highlights from the 2016 SGMP National Education Conference
Speaker Tips for Savvy Planners
Social Media Channels Increasingly Becoming Event-Centric
Thought Leadership
Meet a Member
CGMP Corner
National Updates
Advertisers’ Index
Government Connections - Fall 2016 - cover1
Government Connections - Fall 2016 - cover2
Government Connections - Fall 2016 - 3
Government Connections - Fall 2016 - 4
Government Connections - Fall 2016 - 5
Government Connections - Fall 2016 - President’s Letter
Government Connections - Fall 2016 - 7
Government Connections - Fall 2016 - 8
Government Connections - Fall 2016 - Going Places
Government Connections - Fall 2016 - Safe & Sound: Meeting Security in Today’s World
Government Connections - Fall 2016 - 11
Government Connections - Fall 2016 - 12
Government Connections - Fall 2016 - Be a Leader: The Five Components to Results Management
Government Connections - Fall 2016 - Highlights from the 2016 SGMP National Education Conference
Government Connections - Fall 2016 - 15
Government Connections - Fall 2016 - 16
Government Connections - Fall 2016 - Speaker Tips for Savvy Planners
Government Connections - Fall 2016 - 18
Government Connections - Fall 2016 - 19
Government Connections - Fall 2016 - Social Media Channels Increasingly Becoming Event-Centric
Government Connections - Fall 2016 - 21
Government Connections - Fall 2016 - Thought Leadership
Government Connections - Fall 2016 - 23
Government Connections - Fall 2016 - 24
Government Connections - Fall 2016 - Meet a Member
Government Connections - Fall 2016 - CGMP Corner
Government Connections - Fall 2016 - National Updates
Government Connections - Fall 2016 - 28
Government Connections - Fall 2016 - 29
Government Connections - Fall 2016 - Advertisers’ Index
Government Connections - Fall 2016 - cover3
Government Connections - Fall 2016 - cover4
http://www.nxtbook.com/naylor/SGMQ/SGMB0218
http://www.nxtbook.com/naylor/SGMQ/SGMB0118
http://www.nxtbook.com/naylor/SGMQ/SGMB0217
http://www.nxtbook.com/naylor/SGMQ/SGMB0117
http://www.nxtbook.com/naylor/SGMQ/SGMB0216
http://www.nxtbook.com/naylor/SGMQ/SGMB0116
http://www.nxtbook.com/naylor/SGMQ/SGMQ0215
http://www.nxtbook.com/naylor/SGMQ/SGMQ0115
http://www.nxtbook.com/naylor/SGMQ/SGMQ0414
http://www.nxtbook.com/naylor/SGMQ/SGMQ0314
http://www.nxtbook.com/naylor/SGMQ/SGMQ0214
http://www.nxtbook.com/naylor/SGMQ/SGMQ0114
http://www.nxtbook.com/naylor/SGMQ/SGMQ0413
http://www.nxtbook.com/naylor/SGMQ/SGMQ0313
http://www.nxtbook.com/naylor/SGMQ/SGMQ0213
http://www.nxtbook.com/naylor/SGMQ/SGMQ0113
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0412
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0312
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0212
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0112
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0411
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0311
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0211
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0111
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0410
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0310
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0210
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0110
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0409
http://www.nxtbook.com/nxtbooks/naylor/SGMQ0309
http://www.nxtbookMEDIA.com