SPRAYFOAM Professional - Summer 2017 - 7

EXECUTIVE DIRECTOR'S CORNER

GROWING THE INDUSTRY
THROUGH ADVOCACY
AND NETWORKING
H

ats off to you and your company for
whatever great things you are working on this summer! I am encouraged
that many of our members express to me
excitement about the fact that they have
carried more work over from the fall (obviously in those parts of the country where
spraying operations generally slow down
or stop altogether for the winter) and are
now running full-stride into summer.
2017 started off, as typical, with
a heavy event season for SPFA. The
International Builders Show (IBS), the
Sprayfoam Show, International Roofing
Expo (IRE), our newest engagement with
the International Foam Expo, RESNET,
MedEd (Medical & Educational Facilities
Management Show), and several other
smaller events including the Department
of Energy Student Design Competition, all
pretty much crammed into a few months.
Many of our members attend these events,
yet many don't. I'll take just a second to
try to explain why SPFA does.
As we all know, travel (for whatever
our respective reasons are) can add up in
time and budget, and while we are traveling our other stuff is also working much
harder. But each of these events have
a mixed audience - some familiar with
SPF and looking for expanded resources
and industry contacts, some unfamiliar
with SPF (yes, there are still lots of those
despite feeling like we've really made
inroads), some looking for a fight because
they read some inaccurate or exaggerated or damaging information about SPF
online, and many in between. Many of
SPFA's manufacturers typically attend and
exhibit at these events as well, attracting new customers, spreading accurate
information about SPF, and representing
their company, then the industry. They
play a very important role.
An organization is only as good as,
and a sum of, its parts. For SPFA members and the industry at large, one value

of our organization is in representing
the "consensus," agreed-upon, general
practices, beliefs and industry directions
as representative of the culmination of all
of the parts, and experts, and opinions,
and inputs from our members. That's our
job in an ideal nutshell - to take the best
of everyone we can assemble and make
them known to others so they then can
apply, or expect, that same best practice
from the many. Then the industry grows
in stature, reputation, and reliability that
each company involved can subsequently
build upon further for themselves, and so
on. The circle of (industry) life in a way.
Our own convention is different for
SPFA. For obvious reasons most of the
attendees are familiar with SPF and
either looking to learn something new,
buy something from an exhibitor, sell
something, meet up with colleagues or
just network to grow the business. But
the Sprayfoam Show has become an
annual gathering point for all corners
of this industry and was a resounding
success again in Palm Springs, CA for
2017. A west-coast attendance record
breaker, much of the event recaps are
available in this issue and more will
follow online throughout the year. We
are already planning and looking forward to the 2018 Sprayfoam Show - to
be held January 29 - Feb 1 in beautiful
downtown Mobile, AL (the birthplace of
Mardi Gras...).
One last thought on industry events
- they don't need to be big national
shows with 100K+ attendees to have
value. I talk all the time with members
that exhibit and participate in regional
Chamber of Commerce, home-shows,
events and local/regional business conferences. In some cases they even bring
one of their better and vocal customers
into their booths for onsite testimonials
(lunch or a six-pack hopefully included as
thanks for the time). This builds rapport

with local businesses, exposure to potential customers, and improves your visibility and reputation within your market.
Other ways of building these connections are through use of social media.
Interestingly there are two different perspectives on social media's role in this
issue. While presented as two sides of the
same coin, there are important lessons
to be learned in social media - namely
that you should take a bit of time to get
comfortable with it as a business user
rather than the more informal practice
of personal accounts, but also that your
timely words and images speak volumes
about your company and how it is perceived. If you don't think your customers
or OSHA would celebrate a posting - it
probably doesn't belong on whatever service you are contemplating posting it to.
Social media should highlight your best,
and engage your audience in ways that
makes them connected to you. Hopefully
you take away how a couple companies
have focused upon that here.
I hope you enjoy this issue, find it
informative, visit our advertisers as
thanks for their industry support, and
find something to raise questions about
or add to the discussion. Please remember
that we are always open to receiving
commentary about anything in the publication, or about what SPFA can do for you,
and may publish your comments with
appropriate responses in future issues!
Send to info@sprayfoam.org (Subject
Line: Magazine).
Foam-it-right®, be safe, be successful,
and have a great spraying season 2018! o
Kurt P. Riesenberg

SPFA Executive Director

www.sprayfoam.org

| SPRAYFOAM PROFESSIONAL 7


http://www.sprayfoam.org

Table of Contents for the Digital Edition of SPRAYFOAM Professional - Summer 2017

Sprayfoam 2017 Wrap Up
How SPF and Hvac Contractors Should Work Together
Bringing Spray Foam to Social Media
2017 SPFA Contractor Awards
California STSC Announces Next Regulatory Stage for SPF
Engaged Employees Make or Break Your Business
Ask the Expert
Executive Director’s Corner
President’s Post
Foam Business News
SPFA Today – Membership News & Numbers
Legislative Update
Calendar of Events
Index of Advertisers | Advertisers.com
SPRAYFOAM Professional - Summer 2017 - Intro
SPRAYFOAM Professional - Summer 2017 - cover1
SPRAYFOAM Professional - Summer 2017 - cover2
SPRAYFOAM Professional - Summer 2017 - 3
SPRAYFOAM Professional - Summer 2017 - 4
SPRAYFOAM Professional - Summer 2017 - 5
SPRAYFOAM Professional - Summer 2017 - 6
SPRAYFOAM Professional - Summer 2017 - Executive Director’s Corner
SPRAYFOAM Professional - Summer 2017 - 8
SPRAYFOAM Professional - Summer 2017 - President’s Post
SPRAYFOAM Professional - Summer 2017 - 10
SPRAYFOAM Professional - Summer 2017 - 11
SPRAYFOAM Professional - Summer 2017 - Foam Business News
SPRAYFOAM Professional - Summer 2017 - 13
SPRAYFOAM Professional - Summer 2017 - SPFA Today – Membership News & Numbers
SPRAYFOAM Professional - Summer 2017 - 15
SPRAYFOAM Professional - Summer 2017 - Sprayfoam 2017 Wrap Up
SPRAYFOAM Professional - Summer 2017 - 17
SPRAYFOAM Professional - Summer 2017 - 18
SPRAYFOAM Professional - Summer 2017 - 19
SPRAYFOAM Professional - Summer 2017 - Legislative Update
SPRAYFOAM Professional - Summer 2017 - 21
SPRAYFOAM Professional - Summer 2017 - 22
SPRAYFOAM Professional - Summer 2017 - 23
SPRAYFOAM Professional - Summer 2017 - How SPF and Hvac Contractors Should Work Together
SPRAYFOAM Professional - Summer 2017 - 25
SPRAYFOAM Professional - Summer 2017 - 26
SPRAYFOAM Professional - Summer 2017 - 27
SPRAYFOAM Professional - Summer 2017 - 28
SPRAYFOAM Professional - Summer 2017 - 29
SPRAYFOAM Professional - Summer 2017 - 30
SPRAYFOAM Professional - Summer 2017 - Bringing Spray Foam to Social Media
SPRAYFOAM Professional - Summer 2017 - 32
SPRAYFOAM Professional - Summer 2017 - 33
SPRAYFOAM Professional - Summer 2017 - 2017 SPFA Contractor Awards
SPRAYFOAM Professional - Summer 2017 - 35
SPRAYFOAM Professional - Summer 2017 - 36
SPRAYFOAM Professional - Summer 2017 - 37
SPRAYFOAM Professional - Summer 2017 - California STSC Announces Next Regulatory Stage for SPF
SPRAYFOAM Professional - Summer 2017 - Engaged Employees Make or Break Your Business
SPRAYFOAM Professional - Summer 2017 - 40
SPRAYFOAM Professional - Summer 2017 - Ask the Expert
SPRAYFOAM Professional - Summer 2017 - Index of Advertisers | Advertisers.com
SPRAYFOAM Professional - Summer 2017 - cover3
SPRAYFOAM Professional - Summer 2017 - cover4
http://www.nxtbook.com/naylor/SPFQ/SPFQ0318
http://www.nxtbook.com/naylor/SPFQ/SPFQ0218
http://www.nxtbook.com/naylor/SPFQ/SPFQ0118
http://www.nxtbook.com/naylor/SPFQ/SPFQ0417
http://www.nxtbook.com/naylor/SPFQ/SPFQ0317
http://www.nxtbook.com/naylor/SPFQ/SPFQ0217
http://www.nxtbook.com/naylor/SPFQ/SPFQ0117
http://www.nxtbook.com/naylor/SPFQ/SPFQ0416
http://www.nxtbook.com/naylor/SPFQ/SPFQ0316
http://www.nxtbook.com/naylor/SPFQ/SPFQ0216
http://www.nxtbook.com/naylor/SPFQ/SPFQ0116
http://www.nxtbook.com/naylor/SPFQ/SPFQ0415
http://www.nxtbook.com/naylor/SPFQ/SPFQ0315
http://www.nxtbook.com/naylor/SPFQ/SPFQ0215
http://www.nxtbook.com/naylor/SPFQ/SPFQ0115
http://www.nxtbook.com/naylor/SPFQ/SPFQ0414
http://www.nxtbook.com/naylor/SPFQ/SPFQ0314
http://www.nxtbook.com/naylor/SPFQ/SPFQ0214
http://www.nxtbook.com/naylor/SPFQ/SPFQ0114
http://www.nxtbook.com/naylor/SPFQ/SPFQ0413
http://www.nxtbook.com/naylor/SPFQ/SPFQ0313
http://www.nxtbook.com/naylor/SPFQ/SPFQ0213
http://www.nxtbook.com/nxtbooks/naylor/SPFQ0113
http://www.nxtbook.com/nxtbooks/naylor/SPFQ0412
http://www.nxtbook.com/nxtbooks/naylor/SPFQ0312
http://www.nxtbook.com/nxtbooks/naylor/SPFQ0212
http://www.nxtbookMEDIA.com