Streamline - Winter 2014 - (Page 25)
Cleared for Takeoff!
Flight Plan for the Strategic Plan
BY BOB HARRIS, CAE
has ended. Everyone was enthusiastic about the new
direction and ideas. But as the planning team returns to their offices, most forget
their commitment to the new strategic plan.
THE PLANNING RETREAT
After the strategic
the organization is
"cleared for takeoff,"
follow these ideas
implement the plan.
This "checklist" is similar to an airline pilot's flight plan and pre-flight
checklist. Things have to be done in
order and at the right times to be successful. For instance, you can't load the
passengers but forget to fuel the plane.
Similarly, you cannot create the plan
and then forget to align committees or
monitor its progress.
Use the flight plan and schedule to
integrate the strategic plan.
Immediately After the Planning
❒ Circulate a draft of the plan within
10 to 14 days so leaders can see the
results of their discussions and decisions. When the plan is still fresh,
there may be other good ideas that
come to mind.
❒ Share the plan with staff to enlighten
them about discussions and decisions
at the retreat. This will reduce anxieties about what the board did and
invite their input.
❒ Present a final draft of the strategic
plan at the next board meeting. Have
the motion approved as the official
roadmap for the organization by a
motion of the board.
❒ Inform members, communities
and stakeholders of the new plan.
Describe enhancements to the organization, new ideas and direction
(supporting ROI.) Do this through
articles, the website, announcements
and dissemination to components,
❒ Publicize the report with collateral
material. Transform the typed pages
into a brochure that informs members, prospects and sponsors of the
organization's direction. Promote
the plan using a brochure or PDF
at meetings, on the website and in
new member kits. Design an information card or bookmarks with the
new mission, vision and goals, plus
contact information. Distribute them
❒ Most membership brochures can
benefit from a fresh look. After
creating a strategic plan brochure,
consider creating a membership
brochure that complements the plan.
This ties joining and renewal to the
organization's mission, goals and
❒ If there are components, give them
tools to inform local members about
the strategic direction. Provide copies of the plan, collateral and a
❒ Add the plan to the website. Too
many organizations include history
and bylaws on their website but fail
to promote strategic direction.
❒ Appoint a plan-champion. Similar
to the treasurer overseeing the budget, the plan-champion monitors
progress on the plan. Consider the
president-elect for this role.
Table of Contents for the Digital Edition of Streamline - Winter 2014
From the President: Three Years Later
From the Executive Director: Rattling About the Important Things
Water and Wastewater Systems
Regret: How to Live with What You Cannot Change
OSHA Compliance for Public Works
Nutrient Contamination and Source Water
USDA Rural Development
Cleared for Takeoff!
Emergency Tank Repair Prevention and Preparation
Virginia Offenders Train for Wastewater Treatment Jobs
2014-2015 Membership Directory
Throwing My Loop: Revelators
Do You Know What Your VRWA Benefits Are?
VRWA Training Calendar
Welcome New Members
Board of Directors
Index to Advertisers/ Ad.com
Streamline - Winter 2014