Streamline - Winter 2014 - (Page 25)

Cleared for Takeoff! Flight Plan for the Strategic Plan BY BOB HARRIS, CAE has ended. Everyone was enthusiastic about the new direction and ideas. But as the planning team returns to their offices, most forget their commitment to the new strategic plan. THE PLANNING RETREAT After the strategic planning retreat the organization is "cleared for takeoff," follow these ideas to successfully launch and implement the plan. This "checklist" is similar to an airline pilot's flight plan and pre-flight checklist. Things have to be done in order and at the right times to be successful. For instance, you can't load the passengers but forget to fuel the plane. Similarly, you cannot create the plan and then forget to align committees or monitor its progress. Use the flight plan and schedule to integrate the strategic plan. Immediately After the Planning Retreat ❒ Circulate a draft of the plan within 10 to 14 days so leaders can see the results of their discussions and decisions. When the plan is still fresh, there may be other good ideas that come to mind. ❒ Share the plan with staff to enlighten them about discussions and decisions at the retreat. This will reduce anxieties about what the board did and invite their input. ❒ Present a final draft of the strategic plan at the next board meeting. Have the motion approved as the official roadmap for the organization by a motion of the board. ❒ Inform members, communities and stakeholders of the new plan. Describe enhancements to the organization, new ideas and direction (supporting ROI.) Do this through articles, the website, announcements and dissemination to components, where applicable. ❒ Publicize the report with collateral material. Transform the typed pages into a brochure that informs members, prospects and sponsors of the organization's direction. Promote the plan using a brochure or PDF at meetings, on the website and in new member kits. Design an information card or bookmarks with the new mission, vision and goals, plus contact information. Distribute them liberally. ❒ Most membership brochures can benefit from a fresh look. After creating a strategic plan brochure, consider creating a membership brochure that complements the plan. This ties joining and renewal to the organization's mission, goals and strategies. ❒ If there are components, give them tools to inform local members about the strategic direction. Provide copies of the plan, collateral and a PowerPoint. ❒ Add the plan to the website. Too many organizations include history and bylaws on their website but fail to promote strategic direction. ❒ Appoint a plan-champion. Similar to the treasurer overseeing the budget, the plan-champion monitors progress on the plan. Consider the president-elect for this role. www.vrwa.org 25 http://www.vrwa.org

Table of Contents for the Digital Edition of Streamline - Winter 2014

From the President: Three Years Later
From the Executive Director: Rattling About the Important Things
Procrastination
Water and Wastewater Systems
Regret: How to Live with What You Cannot Change
OSHA Compliance for Public Works
Nutrient Contamination and Source Water
NRWA Summaries
USDA Rural Development
Cleared for Takeoff!
Emergency Tank Repair Prevention and Preparation
Virginia Offenders Train for Wastewater Treatment Jobs
2014-2015 Membership Directory
Throwing My Loop: Revelators
Booster Club
eLearning Benefits
Membership Application
Do You Know What Your VRWA Benefits Are?
VRWA Mailbag
VRWA Training Calendar
Welcome New Members
Board of Directors
VRWA Committees
Index to Advertisers/ Ad.com

Streamline - Winter 2014

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