DISBOOK - The Africa 2012 Edition - (Page 133)
Tr e n d s a n d b u si n e ss - Disbook AfricA 2012
Television with a purpose A detailed look at educational television
Lord reith, the founder of the BBc, stated the corporation’s aim should be to “entertain, inform and educate.” It is arguable that the most important of these three missions is to educate. The discop Africa session “TV with a Purpose” will examine the importance of television that educates through the work of the sABc’s educational department. Moderated by che che Mazoka, sABc’s Head of funding, the session will present three case studies, two of which were funded by donors. Here, pontsho Makhetha, Acting General Manager, sABc Education, tells disBooK Africa about the structure and work of this important department of south Africa’s state broadcaster.
“SABC Education is,” says Acting General Manager Pontsho Makhetha, “premised on two main pillars, which are Curriculum Development Support and Growth, and Supporting Nation Building and Development.” Founded in 1996, the SABC educational department operates in the widest possible sense, operating through TV, radio, print, web, outreach and other digital media. Employing a staff compliment of approximately 28, the department has five distinct content units supplying content to SABC 1 and SABC 2. They are: - The Formal Educations Unit, which produces programming designed to support the national curriculum from reception year to tertiary age. - The Public Information and Social Development Unit, which produces programming designed to mobilise the public through social action campaigns and enhance sustainable development for individuals, families, communities and the nation. - The Tweens and Youth Unit, which is charged with the production of programming that is developmental and which assists youth in their personal journey of empowerment, community development and well being. - The Outreach Unit, which ensures educational impact beyond broadcasting by extending content into web, mobile, social network platforms and print, as well as providing projectbased interactive activities that extend content into meaningful practice. The Outreach Unit also facilitates interest group access to educational content by developing and maintaining social media networks for varied targets on all social media platforms; developing and maintaining partnerships and interactive clubs in under-resourced communities; developing and maintaining the SABC Education Wed Portal and Mobisite; creating public discussion platforms and Educational Development Networks; and unpacking and interpreting content via face-to-face viewing sessions, interactive activities and training. - The Marketing Unit, which positions SABC Education as the main source of delivering the Public Broadcasting Mandate in a more holistic manner by informing, educating and entertaining. In the immediate future the department plans to tackle women’s issues; drive content that addresses National/Special days, with big initiatives and calls to social action campaigns; extend TV and radio content into new media, print and face to face through outreach into the three pilot communities; drive social network debates around focus areas and national initiatives. Makhetha believes that, “SABC Education is single most crucial entity within the SABC that contributes to the credibility and stature of the SABC as a meaningful, empowering and inspirational partner in people’s lives through the delivery of quality public service broadcasting content.” This important work, and the way in which the SABC educational department successfully delivers on its mandate, will be illustrated by the three
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http://www.sabc.co.za
http://www.sabc.co.za
Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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