DISBOOK - The Africa 2012 Edition - (Page 146)
Disbook AfricA 2012 - Country report
AlgeRiA
TELEVISION MARKETPLACE
The advertising market is rising thanks to economy’s constant development and a strong competition, especially in the telecommunication market. The state remains the main player in audiovisual sector; the public company Radio-Television Algerienne owns and operates EPTV channel and the many local radio stations. Satellite television is widespread in Algeria and it is estimated that more than 60% of households across the country have access to European and other Arab channels via satellite. The country is investing heavily in the expansion of its fiber optic infrastructure; Internet has become quickly one of the most popular media platform and ADSL prices are among the most affordable in the region. Fixed-line incumbent Algeria Telecom (AT) has launched the first IPTV service in 2010. Digital migration process and digital broadcasting should be fully implementevd by 2015.
MARCHÉ DE LA TÉLÉVISION
Le marché de la publicité est en plein essor grâce à un développement économique continu et une très forte concurrence, en particulier dans le secteur des télécommunications. L’état Algérien reste le principal acteur sur la scène audiovisuelle; la Radio Télévision Algérienne publique possède et exploite la chaîne EPTV et un grand nombre de stations de radio locales. La télévision par satellite est très répandue en Algérie et on estime que plus de 60% des foyers algériens ont accès aux chaînes européennes et aux autres chaînes arabes via le satellite. Le pays investit massivement dans l’extension de son infrastructure en fibre optique ; l’Internet est très vite devenu l’une des plus populaires plateformes média et les prix d’accès à l’ADSL sont parmi les plus abordables de la région. Algeria Telecom (AT) qui est l’opérateur historique de téléphonie fixe, a lancé en 2010 son premier service de IPTV. Le passage au numérique devrait être complètement terminé d’ici 2015.
PUBLIC BROADCASTER / DIFFUSEUR PUBLIC : ENTREPRISE PUBLIQUE DE TELEVISION (EPTV) PLATFORM OPERATORS / OPÉRATEURS DU CABLE : ART, OSN, ALGERIE TELECOM/SAFIR, CANAL+ HORIZONS MAIN ADVERTISING AGENCIES MCCANN ERICKSON, PUBLICIS GROUPE, MEMAC OGILVY, KAROUI & KAROUI MAIN TV ADVERTISERS :ORASCOM TELECOM HOLDING, CEVITAL, ALGERIE TELECOM, WATANIYA TELECOM, HENKEL, DANONE, UNILEVER, PROCTER & GAMBLE
populAtion: 38,4 million urbAn populAtion: 67% cApitAl city AlGiers - populAtion: 19 780 000 GpD per cApitA: $4 500 mobile cellulAr penetrAtion: 92,4% internet users: 4 700 000 fAcebook users: 1million number tv householDs: 7 millions pAy tv suscribers: n/A
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Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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