DISBOOK - The Africa 2012 Edition - (Page 169)
C o u n t r y r e p o r t - Disbook AfricA 2012
KeNYA
TELEVISION MARKETPLACE
Kenya has a developed and vibrant media scene, with a large middle class providing a base for substantial advertising revenue. The media landscape consists of the state-run broadcaster Kenya Broadcasting Corporation and a dozen private television stations. KTN, Nation TV and Citizen TV are the most popular television channels. Kenya is now also going digital. The transition from analogue TV to the full digital switchover is set for this year. DTT was successfully launched and will expand broadcasting space, resulting in new TV and radio licenses, with 600 operating channels predicted in the near future. The Kenyan audiovisual landscape is already strongly influenced by a fast growth of internet and mobile phone users.
MARCHÉ DE LA TÉLÉVISION
La scène médiatique du Kenya est diverse et développée. Sa forte classe moyenne assurant la base de recettes publicitaires substantielles. Le paysage audiovisuel est constitué du radiodiffuseur public Kenya Broadcasting Corporation, diffusant à l’échelle nationale et une dizaine de télévisions privées. Nation TV (NTV), KTN et Citizen TV sont les chaînes de télévisions les plus appréciées et diffusent une grande quantité de contenus produits localement. Le Kenya passe à la transmission numérique. Le passage de la diffusion analogique à l’analogique doit se terminer cette année. La TNT a été lancée avec succès et devrait s’étendre à tout l’espace audiovisuel en permettant la création de nouvelles chaînes de télévision et la création de nouvelles licences de radio. 600 chaînes sont déjà prévues à court terme. Le paysage audiovisuel Kenyan est fortement influencé par une croissance rapide des utilisateurs d’internet et de téléphonie mobile.
PUBLIC BROADCASTER/DIFFUSEUR PUBLIC: KBC - KENYA BROADCASTING CORPORATION, KIE - KENYA INSTITUTE OF EDUCATION COMMERCIAL BROADCASTERS / CHAÎNES COMMERCIALES: AFRICAN BUSINESS NEWS, GBS- GOOD NEW BROADCASTING SYSTEM, KTN BARAZA NATION TV / NATION MEDIA GROUP PLATFORM OPERATORS / OPÉRATEREUS DU CABLE: SMART TV - NEXT GENERATION BROADCASTING, RTV -REMEMBER TV AFRICA WANANCHI PROGRAMMING GROUP / ZUKU MOBILE OPERATORS / OPÉRATEURS DU MOBILE: SAFARICOM LIMITED INTERNET SERVICE PROVIDERS / FOURNISSEURS D’ACCÈS À INTERNET: ALTECH KENYA DATA NETWORKS LIMITED (KDN) MAIN ADVERTISING AGENCIES / PRINCIPALES AGENCES DE PUBLICITÉ: EXPAGENCY KENYA, ACCESS LEO BURNETT, MCCANN ERICKSON MAIN ADVERTISERS / ANNONCEURS PRINCIPAUX: SAFARICOM, TELKOM KENYA, CELTEL, EAST AFRICA BREWERIES, BIDCO, COCA COLA, COLGATE PALMOLIVE
populAtion 43 013 000 urbAn populAtion 22 % lAnGuAGes english, swahili cApitAl city nairobi GDp per cApitA $1 700 mobile cellulAr penetrAtion 61.63 % internet users 10 500 000 fAcebook users 1 400 000 pAy tv subscribers n/A number tv householDs 4 000 000
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Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition
Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers
DISBOOK - The Africa 2012 Edition
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