DISBOOK - The Africa 2012 Edition - (Page 17)

pr o g r a m - Disbook AfricA 2012 ConferenCeProgram / DAy2 thursDay 1 NoVember Formats for Africa™ pitching competition Tailored to support Africa’s fast growing, independent, format production industry, the FORMATS FROM AFRICA™ pitching competition has been launched by Basic Lead, the organizers of DISCOP AFRICA, and The Format People, an international group of highly experienced TV professionals, to seek and promote original TV Formats created in Africa which can begin as local successes and end up as international hits. Ten shortlisted candidates will be invited to pitch their formats live in front of a qualified audience and a judging panel of African and international programming and coproduction executives, format commissioners and distributors, and advertisers, who will choose three winners. 3 PM-5:30 PM New business models for television A growing number of interesting money-making business models have been developed by entrepreneurs in the cracks of mainstream television programming and traditional advertising. These models ingeniously marry entertainment with commerce and social media engagement, in a competitive environment where the worldwide web begins to blend with television more seamlessly, ferociously shifting viewing habits and media- buying strategies. Presented by Grazyna KOSCIELSKA, Co-Director of STIMULII, one of Africa’s most innovative marketing agency, this session cover various business models implemented to find ideal funding and monetization methods; mixing branded entertainment, product placement and other innovative schemes that can deliver eyeballs marked by their love of multiscreen television, recognition and strong visibility that translate into increased intentions to purchase a service or a product. 3 PM-5:30 PM 17  http://theformatpeople.com/ http://www.rapidblue.com/ http://basiclead.com http://www.frapa.org/ http://www.trendtv.tv/aboutus.html

Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition

Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers

DISBOOK - The Africa 2012 Edition

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