DISBOOK - The Africa 2012 Edition - (Page 173)

C o u n t r y r e p o r t - Disbook AfricA 2012 MADAgASCAR TELEVISION MARKETPLACE The Malagasy media landscape is characterized by wide diversity. The state television channel, Television Malagasy, is the only service with national coverage. Nevertheless, around a dozen private radio and television channels have been established since a law concerning press freedom was introduced in the nineties. Internet access has been progressing rapidly, with more than 355 000 users in the country. With a comprehensive media industry there is great potential for further growth of television in this country of over 20 million. MARCHÉ DE LA TÉLÉVISION Le paysage médiatique malgache se caractérise par une large diversité. La chaîne de télévision publique, Television Malagasy, est la seule dont la couverture est nationale. Toutefois, près d’une dizaine de chaînes de radio et télévision privées ont été créées depuis l’avènement d’une loi relative à la liberté de la presse dans les années 1990. L’accès à internet progresse rapidement, avec 355 000 internautes dans le pays. L’industrie des médias diversifiée représente un grand potentiel de croissance supplémentaire pour la télévision dans ce pays de plus de 20 millions d’habitants. PUBLIC BROADCASTER / DIFFUSEUR PUBLIC: TVM - TELEVISION MALAGASY COMMERCIAL BROADCASTERS / CHAÎNES COMMERCIALES: RTA - RADIO TELEVISION ANALAMANGA, MATV MADAGASCAR TELEVISION, VIVA TV MADAGASCAR PLATFORM OPERATORS / OPÉRATEURS DU CABLE: MULTICHOICE, CANALSAT HORIZONS MOBILE OPERATORS / OPÉRATEURS DU MOBILE: TELECOM MALAGASY SA (TELMA), ORANGE MADAGASCAR INTERNET SERVICE PROVIDERS / FOURNISSEURS D’ACCÈS À INTERNET: BLUELINE (GULFSAT) MAIN ADVERTISING AGENCIES / PRINCIPALES AGENCES DE PUBLICITÉ: FACTO SAATCHI & SAATCHI, NOVOCOMM OGILVY, GRAND ANGLE MAIN ADVERTISERS / ANNONCEURS PRINCIPAUX: ORANGE, ZAIN (MADACOM), STAR, COURTS, TELMA MOBILE populAtion 22 600 000 urbAn populAtion 30 % lAnGuAGes malagasy, french, english cApitAl city Antananarivo GDp per cApitA $900 mobile cellulAr penetrAtion 47 % internet users 355 000 fAcebook users 226 000 pAy tv subscribers n/A number tv householDs 325 000 173 

Table of Contents for the Digital Edition of DISBOOK - The Africa 2012 Edition

Cover
Foreword - Welcome to Johannesburg!
Content
Conference Program
- English Version
- Version Française
Joburg Vibes
- Street Talks
- Drum Archive
- Made in Maboneng
- The Bioscope
- Faces
First Look
- Watercolors of love - Siri
- Mooz-Lum - Meet the Adebanjo’s
- Irrational Heart - Destiny River
- City of Men - Black hands
Trends & Business
- Made in Africa / Made for Africa
- The titans of laamb
- Inside «Inside Story»
- Ecology of african audiovisual content industry
- Gems from the namibian film collection
- The century of formats
- Great formats will come from Africa
- Partners wanted
- How many people (really) watch TV in Africa?
- Voulez-vous coucher avec moi ?
- Africa’s digital switchover is coming - The question is when ?
- Intelsat’s epic
- China in Africa
- Zee : from a to z
- The Brazilians are coming !
- Against all odds
- Discover Discovery in Africa at Discop Africa
- Television with a purpose - A detailed look at educational television
- Branded Entertainment
- Hot docs-Blue ice, a unique opportunity for African documentary makers
- A solution to Africa’s thorny problem of dubbing costs
- Mission statement
Country report
- ALGERIA
- ANGOLA
- BENIN
- BOSTWANA
- BURKINA FASO
- BURUNDI
- CABO VERDE
- CAMEROON
- CENTRAL AFRICAN REPUBLIC
- CHAD
- COMOROS
- DEMOCRATIC REPUBLIC OF CONGO
- DJIBOUTI
- EGYPT
- EQUATORIAL GUINEA
- ERITREA
- ETHIOPIA
- GABON
- GAMBIA
- GHANA
- GUINEA BISSAU
- GUINEA CONAKRY
- IVORY COAST / CÔTE D'IVOIRE
- KENYA
- LESOTHO
- LIBERIA
- LYBIA
- MADAGASCAR
- MALAWI
- MALI
- MAURITANIA
- MAURITIUS
- MOROCCO
- MOZAMBIQUE
- NAMIBIA
- NIGER
- NIGERIA
- REPUBLIC OF THE CONGO
- RWANDA
- SAO TOME AND PRINCIPE
- SIERRA LEONE
- SENEGAL
- SEYCHELLES
- SOMALIA
- SOUTH AFRICA
- SOUTH SUDAN
- SUDAN
- SWAZILAND
- TANZANIA
- TOGO
- TUNISIA
- UGANDA
- ZAMBIA
- ZIMBABWE
Speakers
Participants
Index Advertisers

DISBOOK - The Africa 2012 Edition

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