JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 29

BUSINESS Marketing Make the most of exhibiting at industry trade shows Exhibiting at an industry trade show or fair is an excellent way to reach a large number of potential new customers and to strengthen relationships with existing customers, distributors or dealers. In today’s business environment, they also represent significant investments of time and money, the two most precious resources at any company, large or small. visible from all approaches in the hall. If possible, ensure that your logo receives special lighting to focus attention on it. More information Phil Bridges has organized major trade show exhibits in the composites and other industries in North America, Brazil and Europe, including the JEC Composites Show. His company, MATRIX MarCom, provides a full range of marketing communications services with a specific focus on the composites industry. Never assume that everyone knows who you are and what you do. Say What You Do. The graphics that you use in your stand should be simple and easy to comprehend. Using a header such as “SMC Solutions” at the top of a graphic promoting SMC products can catch the PHIL BRIDGES, PRESIDENT, MATRIX MARCOM, MARKETING COMMUNICATIONS SERVICES (USA) Keep graphics simple The graphics you use in a stand are your on-site product and image advertising. They also show attendees what products/services you are promoting. In all aspects of marketing communications, it is imperative that a company says what it does (ads, website, literature, trade fairs). The “Say What You Do” mantra is extremely important at a trade show. If you make resins or reinforcements, spray guns or software, make sure that a casual glance at your stand will quickly let attendees know what you’re selling. G one are the days when companies could afford to simply show up at an event, stand around in the stand (booth) for three days talking to colleagues and head for the airport. Senior management expects a return on investment (ROI) for what can be hundreds of thousands of dollars in costs for a single show. As soon as you sign up for stand space at a trade fair, you should outline the goals you want to accomplish by exhibiting. The goals can be very specific metrics such as new business leads generated, as general as reinforcing the company’s image, or a combination. Build your specific plans for the show around these goals. Communicating with attendees Your stand is the main vehicle for communicating with show attendees. For the 3-4 days at each show, it is your place of business. Treat it with the same respect you would your corporate headquarters, large or small. When designing your exhibit, make sure your company name and logo are featured prominently and will be Stands should clearly communicate what a company’s focus. This stand tells visitors that AOC is “The World Leader in Resin Technology.” No38 January - February 2008 / JEC Composites Magazine 29

JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008

Table of Contents for the Digital Edition of JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008

Cover
Edito
CONTENTS
- Companies
NEWS WORLDWIDE
- Agenda of events
- Equipment: Cutting tools
- Innovations
BUSINESS
- Market survey
- Niche markets
- Marketing
- Resins
FEATURE - RESINS & GELCOATS
- Gelcoats
- Composites in the world
USERS’ PLATFORM
- Applications
KNOW-HOW
- Design
- Nanoparticles
- Measure
A profile of the JEC Group’s activities for 2007/2008
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - Cover
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 2
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - Edito
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 4
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 5
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - CONTENTS
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 7
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - NEWS WORLDWIDE
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 9
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 10
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 11
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Agenda of events
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 13
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Equipment: Cutting tools
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 15
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Innovations
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 17
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Market survey
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 19
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 20
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 21
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 22
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 23
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 24
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 25
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Niche markets
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 27
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 28
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Marketing
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 30
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 31
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - FEATURE - RESINS & GELCOATS
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 33
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 34
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 35
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 36
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 37
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 38
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 39
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 40
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 41
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 42
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Gelcoats
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 44
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 45
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 46
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 47
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - USERS’ PLATFORM
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 49
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Applications
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 51
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 52
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 53
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Design
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 55
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 56
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 57
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 58
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 59
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Nanoparticles
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 61
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 62
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 63
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - - Measure
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 65
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 66
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - A profile of the JEC Group’s activities for 2007/2008
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - II
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - III
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - IV
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - V
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - VI
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - VII
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - VIII
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - IX
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - X
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - XI
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - XII
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - XIII
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - XIV
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - XV
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - XVI
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 67
JEC COMPOSITES MAGAZINE - Issue #38 - January/February 2008 - 68
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