California Tourism Releases 2005 Visitor Guide
Sacramento, Calif. — January 14, 2005
Visiting California has never been easier with the help of the California Travel and Tourism Commission's new 2005 Official State Visitor's Guide and Travel Planner. With its regional maps, fresh editorial format, photography, list of attractions and places to stay, visitors have all the information they need at their fingertips to book a California vacation. Guides are free and available by calling 877-CALIFORNIA or clicking to http://www.visitcalifornia.com.
This year's cover commemorates the 50th anniversary of Disneyland Resort in Anaheim. Inside the guide visitors will find a special sweepstakes, two-page spread of selected California events and a sunshine index that includes average days of sunshine and temperatures in each of California's 12 regions. Regional driving tours, popular activities to take part in and the location of California Welcome Centers is also included.
The new Visitor's Guide contains a number of special sections, such as Faces of California and Attractions, which features a 9-year old girl's crusade to save Fresno's Chaffee Zoo. The guide's Theme Park Map highlights major theme parks and some of California's most notable roadside attractions including Nit Wit Ridge and The Donut Hole are spotlighted. Other special sections include Outdoor Recreation, spots for anglers to cast a line in the Eastern Sierra, and Food & Wine, which profiles a story about Kansas City barbecue born at a Southern California auto shop. A trimmed-down, easy-to-use state map is bound into each guide, and contains statewide and major metro information.
The guide will be available digitally in mid-February via http://www.visitcalifornia.com. The technology, provided by Nxtbook Media™, allows users to browse, search, make notes, as well as click through to advertisers' Web sites.
The California Travel and Tourism Commission is a non-profit organization with a mission to develop and maintain marketing programs -- in partnership with the state's travel industry -- that keep California top-of-mind as a premier travel destination. According to the CTTC, travel and tourism expenditures total $78.2 billion annually in California, support jobs for nearly 900,000 Californians and generate $3.2 billion in state tax revenues.
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Nxtbook Media™ optimizes print publications for use on the Internet using only a standard Web browser. The world’s largest publishers partner with Nxtbook Media™ to expand the reach and effectiveness of their print materials. Named to the “EContent 100,” Nxtbook Media is privately held and headquartered in Lancaster, PA. www.nxtbookmedia.com
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Nxtbook Media™ optimizes print for use on the Internet using a standard Web browser to expand the reach and effectiveness of the world’s leading publishers.
