1to1 Magazine - November/December 2008 - (Page 19) GLOBAL TRENDS the Customer Strategy Customer. Kunde. Zákazní Klient. Alici. Khách hang. k. Quest 20 24 28 for inside: Canada Post Proves the Value of Customer Loyalty Top Trends in International Customer Strategy The Global Contact Center: Successes and Challenges No matter how they say it, organizations around the world are putting the customer at the center of their business strategy as never before. From Australia to Asia to Europe to the Middle East, customers’ expectations are increasing and businesses are working harder than ever to keep up—and stay ahead of their competitors. Understanding customers’ unique needs, building loyalty and trust, interacting consistently across channels—and doing so profitably—are now basic requirements of business in every corner of the globe. This special section goes in depth on the current state of customer strategy across seven regions of the world, examines the challenges and opportunities global contact centers are facing, and reveals how one organization is linking customer value to bottom-line performance. Turn the page to begin your journey to a winning global customer strategy. > November/December 2008 19
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