1to1 Magazine - November/December 2008 - (Page 48) 1to1 Opportunities Actionable information beyond the pages of the magazine d our Have you rea r’s blog lately? WEBINAR EXCLUSIVE edito The Unexpected Retention Tool: Blog ers: The 1to1 the Think Custom rategic take on , st . offers a daily omer loyalty in cust hottest topics your d let us know Visit often an , too. opinions us today at: Interact with edia.com www.1to1m An Intelligent Contact Center > MUST VIEW At a time when consumer spending is down, customer retention is paramount. Even in a challenging economy, organizations that focus on cutting costs at the expense of customer satisfaction do so at their peril. Conversely, those that control costs while continuing to focus on the customer will have built an emotional bond that can help propel their success when spending rebounds. Featuring experts from Peppers & Rogers Group and Verint, this webinar teaches how to harness insight from interaction analytics and customer feedback to increase customer satisfaction and heighten retention. View this on-demand webinar from 1to1 Media and Verint today. www.1to1media.com/links/retentiontoolwebinar.html Engagement: The New Competitive Advantage > MUST READ You’ve heard the talk about engagement and there certainly has been a lot of it in recent years. What’s different now? There’s a way for companies to “walk the talk,” and to move engagement from a conceptual notion to a concrete opportunity that actually delivers results. Download this new white paper by Peppers & Rogers Group and Allegiance to learn how to create value by strengthening employee and customer engagement.You’ll take away tools, tips, and techniques to get your engagement efforts off the ground and start seeing real bottom-line impact. Download this FREE White Paper today: www.1to1media.com/links/engagement.html The Story Behind the Story: The Gartner & 1to1 Customer Awards in-depth > MUST VIEW The winners of the first-ever Gartner & 1to1 Customer Awards were announced last issue. Now, you can get the story behind the stories at 1to1media.com. Podcasts and videos of honorees offer in-depth insights on the strategies and tactics that have driven their success. You’ll learn the keys to the customer programs and future goals of leading companies such as Overstock.com, Nikon, and Bell Canada. Enjoy these videos and podcasts at: www.1to1media.com/links/g1awards.html Martha Rogers, Ph.D. speaks with Overstock.com CEO Patrick Byrne Greece is the Word, with Peppers and Rogers > MUST ATTEND The global impact of the financial crisis is a persistent issue facing all businesses in all industries: the crisis of short-termism. Learn how to actively defend against this unhealthy obsession with short-term financial results. Attend the program “Peppers & Rogers on Customer Excellence” on December 11 in Athens, Greece at the Athenaeum Intercontinental. Participate in a full-day program of workshops led by renowned thought leaders Don Peppers and Martha Rogers, Ph.D., designed to address the issues of ensuring customer trust, loyalty, and retention, maximizing customer value, and emphasizing customer centricity. These workshops will give you both strategic insight and tactical advice on what to do now. December 11 Peppers & Rogers on Customer Excellence The Athenaeum InterContinental — Athens, Greece Register now: www.customerexcellence.gr http://www.1to1media.com/weblog http://www.1to1media.com/links/retentiontoolwebinar.html http://www.1to1media.com http://www.1to1media.com/links/engagement.html http://www.1to1media.com/view.aspx?Itemid=30043 http://www.Overstock.com http://www.conference-board.org/marketingexcellence4
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.