1to1 Magazine - November/December 2008 - (Page 49) resources coming in: january/february The 10 Best Ways to Use Customer Data Customer segmentation, needs assessment, enterprise feedback management. With all the opportunities for scrutinizing customer data from virtually every angle, which options are the most effective in providing actionable insight? Beneath the Surface of Search Results A search strategy is a necessary part of just about every company’s marketing mix. Search engine optimization helps companies drive website visitors and improve rankings, but it also generates a mass of data. This article will reveal the hidden data gems within SEO programs, and explain what companies can do to act on that insight. The Evolution of the Chief Customer Strategist Accountability. Results. CEOs demand them, but unless you have a seat at the strategy table, and the actual authority to carry out the actions required to meet your CEO’s expectations, you could wind up as just another statistic on a list of executive life spans. This article will provide the insight today’s top customer-facing executives need to work in step with the CXOs in their organizations, creating alliances across the business. Customer companies mention ed in this issue. Page number the first page on which the is company is mentioned. COMPANY Advantage Any Baby Can Buell Motorcycles Canada Post City of San Carlos Clear Channel Dell Drugstore.com Farmers Insurance FreshBooks Helio Hewlett-Packard Intuit JetBlue PAGE 42 16 44 21 17 13 40 17 14 40 14 50 4 42 PAGE Marriott 17 Myinsuranceexpert.com 30 New England Patriots 13 Nikon 29 Office Depot 39 Play.com 15 Ritz-Carlton 50 Ronald McDonald House 16 T-Mobile 32 Toyota 11 Travelocity 4 Universal Pictures 12 Westin 4 COMPANY company index also this month We reveal best practices for: • Events-based loyalty programs. • Turning angry customers into raving fans. • Marketing to Moms. PLUS: Three case studies about organizations that are leveraging insight from their social media. advertising directory ADVERTISER Carlson Marketing Maritz Nuance RightNow Technologies Unica Verint West At Home Xerox PAGE C3 9 31, 35 7 C2 36 37 C4 CATEGORY Marketing Services Rewards Customer Service CRM Solutions EMM Software Contact Center Solutions Customer Contact Solutions Digital Printing URL www.carlsonmarketing.com www.rewardsdirect.com www.nuance.com/care www.rightnow.com/thule www.unica.com/connect1 www.verint.com www.westathome.com www.xerox.com/creativeservices CONTACT 800-298-8729 781-565-5000 1-800-4Verint 800-841-9000 800-ASK-XEROX STATEMENT OF OWNERSHIP 1to1® Magazine (Publication number: 1540-5249) is published six times annually (January/ February, March,/April, May/June, July/August, September/October, and November/December). Filing date: October 3rd, 2008. The complete mailing address of the known office of publication and the general business office is 1to1 Media, 901 Main Avenue, Suite 212, Norwalk, CT 06851. The names and addresses of the Publisher, Executive Editor, and Managing Editor are as follows: Michael Dandrea, Group Publisher, 1to1 Media, 901 Main Avenue, Suite 212, Norwalk, CT 06851, Ginger Conlon, Editor-in-Chief, 1to1 Media, 901 Main Avenue, Suite 212, Norwalk, CT 06851, and Mila D’Antonio, Managing Editor 1to1 Media, 901 Main Avenue, Suite 212, Norwalk, CT 06851. 1to1 Media is owned by Peppers and Rogers Group, d/b/a 1to1 Media., 901 Main Avenue, Suite 212, Norwalk, CT 06851. Issue date for following circulation data: September/October 2008. Average Number of Copies Each Issue During Preceding 12 Months as Stated on PS Form 3541: A) Total Number of Copies 61,137 Paid and/or Requested Circulation (By Mail and Outside the Mail): 1) Outside county paid/requested 56,669 2) In-county paid/requested subscriptions 0 3) Sales through dealers and carriers, and other paid or requested distribution outside USPS …..0 4) Requested copies distributed by other mail classes through USPS 0 Total Paid and/or Requested Circulation 56,669 Non-requested Distribution (by mail and outside the mail): 1) Outside-county non-requested 0 2) In-county non-requested 0 3) Non-requested copies distributed through USPS by other class of mail 194 4) Non-requested copies distributed outside the mail 3,643 Total Non-Requested Distribution 3,837 Total Distribution 60,506 Copies Not Distributed 631 Total 61,137 Percent Paid and/or Requested Circulation 93.66% Number of Copies of Single Issue Published Nearest to Filing Date as Stated on PS Form 3541 : Total Number of Copies 57,891 Paid and/or Requested Circulation (By Mail and Outside the Mail): 1) Outside county paid/requested 50,091 2) In-county paid/requested subscriptions 0 3) Sales through dealers and carriers, and other paid or requested distribution outside USPS 0 4) Requested copies distributed by other mail classes through USPS 0 Total Paid and/or Requested Circulation 50,091 Non-requested Distribution (by mail and outside the mail): 1) Outside-county non-requested 0 2) In-county non-requested 0 3) Non-requested copies distributed through USPS by other class of mail 264 4) Non-requested copies distributed outside the mail ..7,013 Total Non-Requested Distribution 7,277 Total Distribution 57,368 Copies Not Distributed 523 Total 57,891 Percent Paid and/or Requested Circulation 87.31% This Statement of Ownership is printed in the November/December 2008 issue of 1to1 Magazine. I certify that the statements made by me above are correct and complete. Thomas Schmalzl, Director, Marketing www.1to1media.com November/December 2008 49 http://www.Myinsuranceexpert.com http://www.Play.com http://www.Drugstore.com http://www.carlsonmarketing.com http://www.rewardsdirect.com http://www.nuance.com/care http://www.rightnow.com/thule http://www.unica.com/connect1 http://www.verint.com http://www.westathome.com http://www.xerox.com/creativeservices http://www.1to1media.com
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