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>1TO 1 IN ACTION WHITE PAPER SERIES Panning ACCENT Fulcrum The Two-Model Matrix: A Marketer’s Guide Customer Strategy for the Next Economy The insights found in customer data can inspire product, process, and service renewal that help companies outshine their competitors. forGold Infor Grow Your Customer Relationships with Event-Based Marketing Peppers & Rogers Group The Rules of the Game Are Changing Equifax Leading the Way to Customer Centricity TARGUSinfo From Prospects to Profits BRANDED EDITORIAL http://www.accentonline.com http://www.fulcrm.com http://www.peppersandrogersgroup.com http://www.equifax.com/databaseservices http://www.infor.com/crm http://www.targusinfo.com Table of Contents for the Digital Edition of 1to1 - Spring 20091to1 - Spring 2009Contents1to1media.comEditor’s NoteFeedbackSmarter Recruiting Equals Happier EmployeesGaining Insight From Social MediaEmployee Engagement as a Service StrategyWinning Over Difficult CustomersTrendspotting: Marketing to MomsOn the BeatAdapt or DieWhirlpool Puts a New Spin on LoyaltyFrom Data to DollarsGetting More Than You Searched ForMobile Sales Channel Picks Up MomentumReal-Time Prompts Supplement Agent CoachingNext Generation Lead GenerationA Marketer Who Owns the Sales ProcessWho’s at Risk?Partnering for LifeFace to Face with Don Peppers and Martha Rogers, Ph.D.1to1 - Spring 20091to1 - Spring 2009 - (Page Intro)1to1 - Spring 2009 - 1to1 - Spring 2009 (Page Cover1)1to1 - Spring 2009 - 1to1 - Spring 2009 (Page Cover2)1to1 - Spring 2009 - Contents (Page 3)1to1 - Spring 2009 - 1to1media.com (Page 4)1to1 - Spring 2009 - 1to1media.com (Page 5)1to1 - Spring 2009 - Editor’s Note (Page 6)1to1 - Spring 2009 - Editor’s Note (Page 7)1to1 - Spring 2009 - Feedback (Page 8)1to1 - Spring 2009 - Feedback (Page 9)1to1 - Spring 2009 - Feedback (Page 10)1to1 - Spring 2009 - Smarter Recruiting Equals Happier Employees (Page 11)1to1 - Spring 2009 - Gaining Insight From Social Media (Page 12)1to1 - Spring 2009 - Gaining Insight From Social Media (Page 13)1to1 - Spring 2009 - Winning Over Difficult Customers (Page 14)1to1 - Spring 2009 - Trendspotting: Marketing to Moms (Page 15)1to1 - Spring 2009 - On the Beat (Page 16)1to1 - Spring 2009 - On the Beat (Page 17)1to1 - Spring 2009 - Adapt or Die (Page 18)1to1 - Spring 2009 - Adapt or Die (Page 19)1to1 - Spring 2009 - Adapt or Die (Page 20)1to1 - Spring 2009 - Adapt or Die (Page 21)1to1 - Spring 2009 - Whirlpool Puts a New Spin on Loyalty (Page 22)1to1 - Spring 2009 - Whirlpool Puts a New Spin on Loyalty (Page 23)1to1 - Spring 2009 - Whirlpool Puts a New Spin on Loyalty (Page 24)1to1 - Spring 2009 - Whirlpool Puts a New Spin on Loyalty (Page 25)1to1 - Spring 2009 - Whirlpool Puts a New Spin on Loyalty (Page 26)1to1 - Spring 2009 - Whirlpool Puts a New Spin on Loyalty (Page 27)1to1 - Spring 2009 - From Data to Dollars (Page 28)1to1 - Spring 2009 - From Data to Dollars (Page 29)1to1 - Spring 2009 - From Data to Dollars (Page 30)1to1 - Spring 2009 - From Data to Dollars (Page 31)1to1 - Spring 2009 - From Data to Dollars (Page 32)1to1 - Spring 2009 - From Data to Dollars (Page 33)1to1 - Spring 2009 - From Data to Dollars (Page 34)1to1 - Spring 2009 - From Data to Dollars (Page 35)1to1 - Spring 2009 - From Data to Dollars (Page 36)1to1 - Spring 2009 - From Data to Dollars (Page 37)1to1 - Spring 2009 - From Data to Dollars (Page 38)1to1 - Spring 2009 - From Data to Dollars (Page 39)1to1 - Spring 2009 - From Data to Dollars (Page 40)1to1 - Spring 2009 - Getting More Than You Searched For (Page 41)1to1 - Spring 2009 - Mobile Sales Channel Picks Up Momentum (Page 42)1to1 - Spring 2009 - Real-Time Prompts Supplement Agent Coaching (Page 43)1to1 - Spring 2009 - Next Generation Lead Generation (Page 44)1to1 - Spring 2009 - Next Generation Lead Generation (Page 45)1to1 - Spring 2009 - A Marketer Who Owns the Sales Process (Page 46)1to1 - Spring 2009 - A Marketer Who Owns the Sales Process (Page 47)1to1 - Spring 2009 - Who’s at Risk? (Page 48)1to1 - Spring 2009 - Partnering for Life (Page 49)1to1 - Spring 2009 - Face to Face with Don Peppers and Martha Rogers, Ph.D. (Page 50)1to1 - Spring 2009 - Face to Face with Don Peppers and Martha Rogers, Ph.D. (Page Cover3)1to1 - Spring 2009 - Face to Face with Don Peppers and Martha Rogers, Ph.D. (Page Cover4)http://www.nxtbook.com/nxtbooks/1to1/2009fallhttp://www.nxtbook.com/nxtbooks/1to1/2009summerhttp://www.nxtbook.com/nxtbooks/1to1/2009springhttp://www.nxtbook.com/nxtbooks/1to1/20081112http://www.nxtbook.com/nxtbooks/1to1/nxtdhttp://www.nxtbookMEDIA.com

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