1to1 Magazine Demo - (Page 45) resources coming in: november/december Raceways and Roadblocks: An In-depth Look at the State of the Global Contact Center This article will take readers on a journey around the globe to examine the successes, challenges, and trends that are common to each region. The article will include interviews with industry experts and contact center executives about such issues as finding the right metrics and making enterprise feedback management work. Charting the Globe: In Search of the Hottest Customer Strategies Social media is all the rage in the United States, but what are the hottest customer strategies abroad? This article will traverse through North America, South America, Europe, Asia Pacific, Africa, India, and the Middle East to reveal the customer strategy trends making the most noise and getting the biggest results in each region. How Much Is Customer Loyalty Worth? Canada Post works as a collective enterprise, from the executive level to customer service, to understand what customers value most. This has helped Canada Post prove that there is a correlation between customer loyalty and business performance. 1to1 Magazine Senior Editor Kevin Zimmerman goes inside the postal service for a close look at its enterprisewide customer strategy. also this month We reveal best practices for: • Customer loyalty in financial services. company index Customer companies mention ed in this issue. Page number is the first page on which the com pany is mentioned. PAGE COMPANY PAGE 40 23 40 15 26 4 42 17 21 44 17 13 35 50 4 21 COMPANY AARP Accenture Aetna Akbank Albridge Solutions American Airlines Angel.com Apple AT&T Bankinter Bell Canada Best Buy Biersdorf BigMachines Cablecom Carlson Marketing Century Furniture PAGE 41 32 11 33 14 17 43 40 36 33 35 12 40 25 20 4. 17 COMPANY Cigna Dental Cricket Communications eHarmony EMI Musica Equinox Fitness Frontier Airlines Hewlett-Packard Holsinger’s Automotive Repair HSBC JetBlue The Linc Group Marktplaats.nl The Melting Pot The Miami Heat Mortgage Lenders of America Mothers Work Motorola 15 Nike 29 Nikon 27 Nivea 34 Northwestern Mutual 30 Overstock.com 17 PayPal 17 Scotts Miracle-Gro 4 Spirit 40 Stratford Shakespeare Festival 17 Textron 31 T-Mobile 22 Tully’s Coffee 4 United Methodist Communicat ions 39 U.S. Customs and Border Prot ection 31 Verizon Wireless 13 Wolter Kluwer 4 • Integrating the contact center with field service. • Creating a top-notch customer experience. PLUS: Three case studies about organizations that are leveraging mobile marketing to engage customers. advertising directory ADVERTISER PAGE CATEGORY Enterprise Feedback Management Customer Interaction Software Conference Customer Service Conference CRM Solutions Rewards CRM Solutions Analytic Software Conference Conference Conference EMM Software Contact Center Solutions Digital Printing URL www.allegiance.com/peppers_and_rogers_whitepaper.php www.ciboodle.com/en-us/home.html www.dma08.org www.eglue.com www.frost.com/prod/servlet/summits-details.pag?eventid=111140874 www.infor.com www.rewardsdirect.com www.rightnow.com www.spss.com/GetCustomers www.thesspa.com www.conference-board.org/marketingexcellence www.gonewmarketing.com/ www.unica.com/connect1 www.verint.com/improve www.xerox.com/creativeservices CONTACT Allegiance 10 Ciboodle Webinar 5 DMA Annual 47 Eglue 18 Frost & Sullivan 28 Infor Congrats 37 Maritz 9 RightNow Technologies C3,23,25,27,33 SPSS Webinar 16 SSPA 38 The Conference Board 49 The New Marketing Summit 4 Unica 7 Verint C4 Xerox C2 877-463-7678 800-298-8729 866-686-8948 212-339-0345 800-4-VERINT 800-ASK-XEROX www.1to1media.com September/October 2008 45 http://www.allegiance.com/peppers_and_rogers_whitepaper.php http://www.ciboodle.com/en-us/home.html http://www.dma08.org http://www.eglue.com http://www.frost.com/prod/servlet/summits-details.pag?eventid=111140874 http://www.infor.com http://www.rewardsdirect.com http://www.rightnow.com http://www.spss.com/GetCustomers http://www.thesspa.com http://www.conference-board.org/marketingexcellence http://www.gonewmarketing.com/ http://www.unica.com/connect1 http://www.verint.com/improve http://www.xerox.com/creativeservices http://www.1to1media.com
Table of Contents Feed for the Digital Edition of 1to1 Magazine Demo 1to1 Magazine Demo Contents 1to1media.com Editor's Note Feedback Putting Care in Patients' Hands Loyalty at Work Redefining the Contact Center Agent Introducing Enterprise 2.0 Cigna Dental Drills for Loyal Customers On the Beat 19 Ways to Succeed Miami Heat Schools Its Staff on Sales and Service Marketing Lends a Helping Hand More Than Meets the Eye Customer Service by Committiee Textron's Business Soars by Tracking Customer Loyalty Resources Contact Center Agent as Trusted Advisor Mastering Global CRM Face to Face with Don Peppers and Martha Rogers, Ph.D. 1to1 Magazine Demo 1to1 Magazine Demo - 1to1 Magazine Demo (Page Cover1) 1to1 Magazine Demo - 1to1 Magazine Demo (Page Cover2) 1to1 Magazine Demo - Contents (Page 3) 1to1 Magazine Demo - Editor's Note (Page 4) 1to1 Magazine Demo - Editor's Note (Page 5) 1to1 Magazine Demo - Putting Care in Patients' Hands (Page 6) 1to1 Magazine Demo - Putting Care in Patients' Hands (Page 7) 1to1 Magazine Demo - Feedback (Page 8) 1to1 Magazine Demo - Feedback (Page 9) 1to1 Magazine Demo - Feedback (Page 10) 1to1 Magazine Demo - Feedback (Page 11) 1to1 Magazine Demo - Loyalty at Work (Page 12) 1to1 Magazine Demo - Loyalty at Work (Page 13) 1to1 Magazine Demo - Introducing Enterprise 2.0 (Page 14) 1to1 Magazine Demo - Cigna Dental Drills for Loyal Customers (Page 15) 1to1 Magazine Demo - Cigna Dental Drills for Loyal Customers (Page 16) 1to1 Magazine Demo - Textron's Business Soars by Tracking Customer Loyalty (Page 17) 1to1 Magazine Demo - On the Beat (Page 18) 1to1 Magazine Demo - 19 Ways to Succeed (Page 19) 1to1 Magazine Demo - 19 Ways to Succeed (Page 20) 1to1 Magazine Demo - 19 Ways to Succeed (Page 21) 1to1 Magazine Demo - 19 Ways to Succeed (Page 22) 1to1 Magazine Demo - 19 Ways to Succeed (Page 23) 1to1 Magazine Demo - 19 Ways to Succeed (Page 24) 1to1 Magazine Demo - 19 Ways to Succeed (Page 25) 1to1 Magazine Demo - 19 Ways to Succeed (Page 26) 1to1 Magazine Demo - 19 Ways to Succeed (Page 27) 1to1 Magazine Demo - 19 Ways to Succeed (Page 28) 1to1 Magazine Demo - 19 Ways to Succeed (Page 29) 1to1 Magazine Demo - 19 Ways to Succeed (Page 30) 1to1 Magazine Demo - 19 Ways to Succeed (Page 31) 1to1 Magazine Demo - 19 Ways to Succeed (Page 32) 1to1 Magazine Demo - 19 Ways to Succeed (Page 33) 1to1 Magazine Demo - 19 Ways to Succeed (Page 34) 1to1 Magazine Demo - 19 Ways to Succeed (Page 35) 1to1 Magazine Demo - 19 Ways to Succeed (Page 36) 1to1 Magazine Demo - 19 Ways to Succeed (Page 37) 1to1 Magazine Demo - 19 Ways to Succeed (Page 38) 1to1 Magazine Demo - Miami Heat Schools Its Staff on Sales and Service (Page 39) 1to1 Magazine Demo - Marketing Lends a Helping Hand (Page 40) 1to1 Magazine Demo - More Than Meets the Eye (Page 41) 1to1 Magazine Demo - Customer Service by Committiee (Page 42) 1to1 Magazine Demo - Customer Service by Committiee (Page 43) 1to1 Magazine Demo - Customer Service by Committiee (Page 44) 1to1 Magazine Demo - Resources (Page 45) 1to1 Magazine Demo - Contact Center Agent as Trusted Advisor (Page 46) 1to1 Magazine Demo - Contact Center Agent as Trusted Advisor (Page 47) 1to1 Magazine Demo - Mastering Global CRM (Page 48) 1to1 Magazine Demo - Mastering Global CRM (Page 49) 1to1 Magazine Demo - Face to Face with Don Peppers and Martha Rogers, Ph.D. (Page 50) 1to1 Magazine Demo - Face to Face with Don Peppers and Martha Rogers, Ph.D. (Page Cover3) 1to1 Magazine Demo - Face to Face with Don Peppers and Martha Rogers, Ph.D. (Page Cover4)
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