Digital Magazines, 2008 - Supplement to Folio - (Page 1) ust a few years ago, industry observers weren’t sure what to make of digital magazines. They were viewed by many as a technology that combined elements of print and online in counterintuitive ways, and seemed to be a means for publishers and readers alike to cling to the familiarity of print. But a funny thing happened. Adoption of the digital-magazine format kept growing. In fact, it skyrocketed (though penetration typically reaches about 10-15 percent or so of a magazine’s circ). All the while, the technical capabilities vastly improved. What once was used as a cost-saving device for international distribution, or as a refuge for declining print magazines, has now emerged as an intriguing hybrid—combining elements of print and online in interesting and useful ways. This supplement explores the underpinnings of that shift and how magazine publishers are leveraging digital editions in new and profitable ways. l J Shift in Technology Technology, Shift in Psychology Written by Jane E. Zarem Edited by Tony Silber Designed by Dan Trombetto Digital Magazines 2008 Supplement to FOLIO: and Circulation Management
Table of Contents Feed for the Digital Edition of Digital Magazines, 2008 - Supplement to Folio Digital Magazines, 2008 - Supplement to Folio The State of Digital Magazine Delivery, 2008 Printers Extend Their Services to Digital Key ABC and BPA Audit Rules for Digital Editions What Drives Publishers to Use, and Readers to Read, Digital Magazines? The Art of Enhancement: Digital Magazines 2.0 Spin Reaches Out to Young Readers What About E-Paper? And Mobile Delivery? With Growth Comes Many Competitors Digital-Only Magazines Offer a New Strategy for Former Print Titles Going All-Digital Spawns a New Business Approach Digital Magazines, 2008 - Supplement to Folio Digital Magazines, 2008 - Supplement to Folio - Digital Magazines, 2008 - Supplement to Folio (Page 1) Digital Magazines, 2008 - Supplement to Folio - Digital Magazines, 2008 - Supplement to Folio (Page 2) Digital Magazines, 2008 - Supplement to Folio - Digital Magazines, 2008 - Supplement to Folio (Page 3) Digital Magazines, 2008 - Supplement to Folio - Digital Magazines, 2008 - Supplement to Folio (Page 4) Digital Magazines, 2008 - Supplement to Folio - Digital Magazines, 2008 - Supplement to Folio (Page 5) Digital Magazines, 2008 - Supplement to Folio - The State of Digital Magazine Delivery, 2008 (Page 6) Digital Magazines, 2008 - Supplement to Folio - The State of Digital Magazine Delivery, 2008 (Page 7) Digital Magazines, 2008 - Supplement to Folio - Printers Extend Their Services to Digital (Page 8) Digital Magazines, 2008 - Supplement to Folio - Key ABC and BPA Audit Rules for Digital Editions (Page 9) Digital Magazines, 2008 - Supplement to Folio - What Drives Publishers to Use, and Readers to Read, Digital Magazines? (Page 10) Digital Magazines, 2008 - Supplement to Folio - What Drives Publishers to Use, and Readers to Read, Digital Magazines? (Page 11) Digital Magazines, 2008 - Supplement to Folio - What Drives Publishers to Use, and Readers to Read, Digital Magazines? (Page 12) Digital Magazines, 2008 - Supplement to Folio - What Drives Publishers to Use, and Readers to Read, Digital Magazines? (Page 13) Digital Magazines, 2008 - Supplement to Folio - The Art of Enhancement: Digital Magazines 2.0 (Page 14) Digital Magazines, 2008 - Supplement to Folio - The Art of Enhancement: Digital Magazines 2.0 (Page 15) Digital Magazines, 2008 - Supplement to Folio - What About E-Paper? And Mobile Delivery? (Page 16) Digital Magazines, 2008 - Supplement to Folio - With Growth Comes Many Competitors (Page 17) Digital Magazines, 2008 - Supplement to Folio - Going All-Digital Spawns a New Business Approach (Page 18) Digital Magazines, 2008 - Supplement to Folio - Going All-Digital Spawns a New Business Approach (Page 19) Digital Magazines, 2008 - Supplement to Folio - Going All-Digital Spawns a New Business Approach (Page 20)
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