Digital Magazines, 2008 - Supplement to Folio - (Page 17)

With Growth Comes Many Competitors D igital magazine vendors will tell you that their growth has been phenomenal—anywhere from 25 to 50 percent a year for the last two to three years. That’s one good reason why the industry has gone from a handful of pioneers four or ﬁve years ago to an explosion of low-cost solutions. “There have to be 20 of what I call the ‘ﬂash guys,’” says Cimarron Buser, VP, marketing and product planning for Texterity. “They get a ﬂash program and write a piece of code that will work for a magazine, but the publishing industry needs a lot more than ‘whiz-bang’ technology.” It probably does look easy to produce a digital magazine—just take a PDF and give it a page ﬂip—but a lot more goes on in the background, according to Nxtbook Media marketing director Marcus Grimm. The technology offered by the large vendors integrates with search engines, provides tracking data for the magazine, and is more feature-rich than the products that a lot of the smaller companies offer. Not so fast, say some of those that offer the simpler solution. While Olive Software, which has been in the business for seven years, is a full-service vendor with major publisher clients, vice president of marketing Nicole Miller points out that small publishers with low-circulation magazines or newsletters need a low-cost, easy way of producing something other than a PDF. “We’ve taken our platform and made it easy for a client to upload a PDF and receive a URL within minutes that links to an online digital document. It’s primarily just a ﬂipper,” she says, “but they can then e-mail the link to their subscribers or post it on their Web site.” l -JZ Proliferating Digital Providers In the last few years, the number of digital-magazine suppliers has exploded. Some of the current players in the market, either with their own solutions or working with partners. Advanced Publishing • Bango • Blue Toad • Brown Printing • Cadmus/Cenveo CDS • Creel Printing • Dirxion • DMG Inc. • E-Book Systems • iDigital Edition Imirus • Just Systems • Lane Press • LinkPath • Magazooms/Alqemy • NewsStand Nxtbook Media • Olive Software • Pressmart • ProofItOnline • Publishers Press Qmags • Quebecor World • Sheridan Magazine Services • Texterity • Zendition • Zinio 17 Special Supplement to FOLIO: and Circulation Management http://www.advancedpublishing.com http://www.advancedpublishing.com

Table of Contents Feed for the Digital Edition of Digital Magazines, 2008 - Supplement to Folio

Digital Magazines, 2008 - Supplement to Folio The State of Digital Magazine Delivery, 2008 Printers Extend Their Services to Digital Key ABC and BPA Audit Rules for Digital Editions What Drives Publishers to Use, and Readers to Read, Digital Magazines? The Art of Enhancement: Digital Magazines 2.0 Spin Reaches Out to Young Readers What About E-Paper? And Mobile Delivery? With Growth Comes Many Competitors Digital-Only Magazines Offer a New Strategy for Former Print Titles Going All-Digital Spawns a New Business Approach

Digital Magazines, 2008 - Supplement to Folio

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