Digital Magazines, 2008 - Supplement to Folio - (Page 8)

projected to reach 2,000 titles by the end of the year—the consumer market looks like a “sweet spot,” too. Nevertheless, with the exception of portability and speed of receipt, there aren’t a lot of reasons to prefer digital unless there is value added beyond the publication itself. “We’ve learned over the last year that it really isn’t about pulling a print reader to digital or getting a digital reader to convert back to print,” says Grimm. “It’s really about giving the product to both au- continued from page 7 diences in the way that they prefer to receive it.” And a reader may prefer one at one time and the other another time. “Digital editions by themselves won’t drastically increase your circulation,” conﬁrms Peter Spielvogel, director of product marketing at Olive Software. “You will ﬁnd some environmentally conscious people who prefer to receive only a digital edition. The real value comes when publishers embellish their offerings with multimedia ads or content, adding more value for both readers and advertisers and attracting a more technology-oriented subscriber.” l Printers Extend Their Services To Digital 8 ost printers today realize that in order to remain competitive, they must offer some type of digital distribution. “Digital delivery is deﬁnitely growing,” says Andy Moore, product manager at Sheridan Magazine Services. “Interactivity is becoming a lot more interesting, and the social networking— where people can comment on the content, link to content, and share it with the publisher—is where I think digital editions really shine. So our customers are asking for it, and we want to offer a full suite of services.” Sheridan offers publishers two digital opportunities. Magazine Messenger involves the push delivery of a PDF version of the magazine directly to subscribers who download special software. “Like most digital editions, it’s a replica of the print version with active URLs, page navigation, zoom, tracking, and other features,” says Moore. “It’s a costeffective way for publishers to distribute their digital magazines without having to worry about spam ﬁlters.” Sheridan’s other digital offering is Web-based distribution through a partnership with Nxtbook Media. The subscriber accesses the digital edition by clicking on an e-mail link or logging directly onto the publisher’s Web site. It makes sense for printers to get involved in digital delivery, adds Debbie Glasscock, director of eOpportunity at Publishers M Special Supplement to FOLIO: and Circulation Management http://www.quasar-tech.com http://www.jrgventures.com/quasar

Table of Contents Feed for the Digital Edition of Digital Magazines, 2008 - Supplement to Folio

Digital Magazines, 2008 - Supplement to Folio The State of Digital Magazine Delivery, 2008 Printers Extend Their Services to Digital Key ABC and BPA Audit Rules for Digital Editions What Drives Publishers to Use, and Readers to Read, Digital Magazines? The Art of Enhancement: Digital Magazines 2.0 Spin Reaches Out to Young Readers What About E-Paper? And Mobile Delivery? With Growth Comes Many Competitors Digital-Only Magazines Offer a New Strategy for Former Print Titles Going All-Digital Spawns a New Business Approach

Digital Magazines, 2008 - Supplement to Folio

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